Your Brain on XML: Structured Content and Operational Efficiency
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The document discusses the benefits of structured content using XML for operational efficiency in content creation and management. It emphasizes the importance of consistent terminology and efficient reuse of content to reduce confusion and costs while improving the quality and speed of content delivery. Additionally, it highlights the advantages of using the right tools to optimize writing processes and enhance overall customer satisfaction.
Your Brain on XML: Structured Content and Operational Efficiency
- 1. Your Brain on XML Structured Content and Operational Efficiency Val Swisher, CEO Content Rules @contentrulesinc
- 2. Content Rules An amazing collection of people who help great clients create fabulous content and get it ready for global consumption. Who am I?
- 3. If Your Brain was Structured Imagine
- 4. You Could: Be Extremely Organized Structured Thoughts
- 5. You Could: Access any memory, conversation, thought, image you’ve seen, paper you’ve written Structured Memories
- 6. You Could: Semantically tag all of your memories, names, thoughts, and ideas Brain Find Stuff
- 7. You Could: Vulcan Mind Meld with other people’s thoughts, ideas, and situations Vulcan Mind Meld
- 8. Only Your Content Can Be on XML Unfortunately Truth
- 9. You Must: Write as generically as possible Generic
- 10. You Must: Write for multiple modes of publishing (web, print, mobile, tablet) Multi-Channel
- 11. You Must: Tag your content well, using an understandable, well-thought out taxonomy Findable
- 12. You Must: Avoid creating duplicate content (which means you have to search for it and be able to find it) Reuse
- 13. Operational Efficiency We use XML to be more efficient. Why?
- 14. Operational Efficiency Doing more with the same resources. Definition
- 15. Operational Efficiency is Not New
- 16. What About XML and Reuse? “You Cannot Realize the Gains of Structured Authoring Efficiency if You are Not Efficient with Words” - me. Efficient Reuse
- 18. Consistent Terminology Increases Operational Efficiency Mandatory for Successful XML Deployments How?
- 19. How Many Ways Can You Say: Dog Puppy Canine Mutt
- 20. Without Consistent Terminology: Topics cannot be reused effectively Identical Words
- 21. Without Consistent Terminology: Multiple topics that are almost – but not quite – the same Identical Words
- 22. Without Consistent Terminology: Readers get confused Confusion
- 23. Without Consistent Terminology: Customers call technical support Added Expense
- 24. Without Consistent Terminology: Confusion can lose customers Financial Loss
- 26. No one uses style guides. Dirty Little Secret That’s right. No one.
- 28. Using the right tools, you will Right Tools • Spend less time writing • Use editing resources more effectively • Create better quality content in all languages • Spend 15-40% less money on translation • Get to market faster • Field fewer technical support calls • Have happier customers
- 29. So What are You Waiting For?
- 30. ©2014 Content Rules, Inc. All rights reserved. write. vals@contentrules.com read. www.contentrules.com/blog search. www.contentrules.com tweet. @ContentRulesInc