This document discusses building a sustainable business model and outlines steps to do so. It asks the reader to consider whether they are a "person in business" or a "businessperson" and how to take control of their business and destiny. It then outlines various components of a business model including having a written blueprint or plan, a solid foundation, well-defined structure, complementary culture, valuable employees, and sustainable long-term thinking. The speaker is introduced as an experienced entrepreneur, consultant, and executive who provides advice on these topics.