Your Code of Conduct: Data Compliance for Charities
The following presentation discusses the vital best practice data and compliance advice for charities to ensure safety in email and wider marketing activity. In light of recent events within the industry, this key best practice information can really make the difference to your reputation. This session was presented by Steve Henderson, Compliance Officer at Communicator. At Communicator, Steve works with the company’s charity customers to maximise their email marketing with a focus on compliance & delivery. In 2012, Steve joined the Email Marketing Council's "Legal and Best Practice" hub and authored the DMA Email Marketing delivery and metrics and email industry benchmarking best practice guides. He’s a frequent contributor to digital marketing trends on social media and was recently recognised as a 2015 Litmus email marketing thought leader in the area of deliverability and privacy.
