BETTER 
HEARING 
Your Journey to 
A guide to living a healthy hearing life
Hearing is one of the human body’s most 
remarkable senses. It integrates seamlessly with our 
brains to help us connect with the world around us. Made up 
of a complex system of delicate and synchronous parts, it’s 
easy to take this vital sense for granted. 
If any of these components aren’t working properly, the 
result could be hearing loss. For 48 million Americans— 
or nearly one in five ages 12 and older—this is precisely 
the case (Lin, Niparko, & Ferrucci, 2011). 
If you are one of those 48 million Americans with hearing 
loss, or know someone who could use help, this Better 
Hearing Guide is for you. 
In it, you’ll find out just how common hearing loss is, how 
help is more advanced and available than ever before, and the 
steps you can take to ensure hearing loss doesn’t get in the 
way of a healthy and happy life. 
UNDERSTANDING HEARING LOSS 
Facts..........................................................................................................................3 
How Hearing Loss Occurs...................................................................................5 
What Hearing Loss is Like.................................................................................... 7 
CHOOSE BETTER HEARING 
Why Seek a Professional......................................................................................9 
What to Expect at Your First Appointment................................................... 11 
TAKE ACTION 
How Hearing Aids Work..................................................................................... 13 
New Features......................................................................................................... 15 
Hearing Aid Styles................................................................................................ 17 
Cost.......................................................................................................................... 19 
The Right Fit........................................................................................................... 21 
TIME, PRACTICE & EXPERIENCE 
Help Ensure Success.......................................................................................... 23 
Hear Better Faster................................................................................................ 25 
Practice Assignments......................................................................................... 27 
You’re on Your Way.............................................................................................. 31 
Table of Contents
Like most journeys, the journey to better hearing usually begins with the 
desire to accomplish a goal. In this case, the goal is to finally do something 
about your hearing loss and stop letting it impact your quality of life. 
We say “finally” because unlike eyesight, which people address by getting 
glasses as soon as it fades — hearing loss tends to be ignored or put off for as 
long as possible. 
The reasons for delay in seeking treatment are as varied as the people who 
experience hearing loss: 
FULFILLING 
JOURNEYS 
THE MOST 
START WITH A GOAL 
Once people fully understand the dynamics of hearing loss, the determination 
to take this fulfilling journey can begin. So let’s start there. 
The onset of hearing loss is 
usually gradual — Making it 
easier to ignore or go unnoticed. 
It’s not always recognized for 
what it is — Instead, it’s other 
people talking too softly 
or mumbling. 
It’s viewed as inconsequential 
— “So what if I can’t hear as well? 
It’s not hurting anyone but me.” 
It’s relatively easy to work 
around — You can just turn the 
TV up louder or avoid places 
where it’s more of a problem. 
There’s a concern about how 
hearing aids look and what 
others will think — “My hearing 
isn’t bad enough for hearing aids.” 
On average, people wait seven years between first 
noticing their hearing loss and finally taking action. 
FACT: 
Hearing Loss Affects More Than Just You 
Many people put off treating their hearing loss because they wrongly assume it’s 
only harming them. However, your hearing loss can impact others in many ways: 
Frustration — When they constantly have to repeat themselves. 
Misunderstanding — Your withdrawl from people and activities may be 
misinterpreted as rudeness or disinterest in others. 
Concern — If you are unable to hear warning sounds like smoke detectors, 
alarms or sirens. 
Confusion — When you answer incorrectly, don’t respond at all, or 
relay the wrong information. 
1 2
Understanding Hearing Loss 
If you have hearing loss, you’re not alone. In fact, the World Health Organization 
estimates that 360 million people worldwide have “disabling hearing loss.” 
Hearing loss is the third most prevalent chronic 
condition in older Americans after hypertension and arthritis. 
One in five Americans ages 12 and older experiences 
hearing loss severe enough to hinder communication. 
Nearly 50% of adults ages 75 and older have hearing impairments. 
Men are more likely than women to experience hearing loss. 
About 26 million Americans between the ages of 20 
and 69 have high frequency hearing loss due to exposure to loud noises 
at work or in leisure activities. 
Tinnitus affects up to 50 million Americans. 
(NIDCD, 2013; Li-Korotky, 2012; ATA, 2013; WHO, 2013) 
Tinnitus is currently the 
#1 service-connected disability 
for veterans from all periods of service. 
CAUSES OF HEARING LOSS 
Many things can cause our hearing system to stop functioning properly, 
though the main causes are: 
Natural aging process 
Excessive noise 
Infections 
Variety of diseases, i.e., Meningitis 
Injuries to the head or ear 
Birth defects 
Genetics 
Ototoxic reaction to drugs or cancer treatment 
(i.e., antibiotics, chemotherapy, radiation) 
When we become aware of a sound in our environment, it is the result of a 
remarkable sequence of events. 
Outer Ear 
Sound travels through the pinna (external ear) and down the ear canal, 
striking the eardrum and causing it to vibrate. 
Middle Ear 
Vibrations from the eardrum cause the ossicles to vibrate (the three smallest 
bones in the human body) which, in turn, creates movement of the tiny hair 
cells (stereocilia) in the inner ear. 
Inner Ear 
The movement of the hair cells sends electrical impulses through the auditory 
nerve to the hearing center of the brain, which translates them to sounds the 
brain can recognize. 
How Hearing Works 
SOME FACTS: 
LET’S START WITH 
3 4
To understand why hearing loss is so pervasive, it’s important to first 
understand how hearing loss happens. 
Hearing loss happens when any part of our delicate hearing system 
stops working properly, whether it’s due to damage or deterioration. The 
most susceptible and common parts to break down are the microscopic 
stereocilia, the thousands of tiny hair cells that detect and send sound 
impulses to the brain. 
When these tiny hair cells become injured, diseased or die naturally, the 
result is sensory hearing loss. This is by far the most common type of 
hearing loss. 
HEARING 
HOW 
LOSS OCCURS When the microscopic stereocilia (hair cells) in your cochlea are damaged, 
they will not send complete signals to your brain, causing you to be 
unable to understand the consonants within words. For example, the word 
“TOOTHBRUSH” may sound like “OO--BRU.” 
HEALTHY HAIR CELLS stand erect, 
and are able to accurately detect 
sound waves and send sound 
impulses to the brain. 
DAMAGED HAIR CELLS are limp, 
blown out and will no longer stand 
erect. They are therefore unable to 
detect sound waves or send sound 
impulses to the brain. 
The 
External Ear 
The Eardrum 
Middle Ear Bones 
The Ear Canal 
The Cochlea 
The 
Auditory 
Nerve 
TOOTHBRUSH 
tOOthBRUsh? 
TOOTHBRUSH 
Understanding Hearing Loss 
HOW HEARING LOSS CAN IMPACT YOUR LIFE 
If you think hearing loss is inconsequential, you should know that studies 
have linked untreated hearing loss to significant issues such as: 
Diminished psychological and overall health 
Impaired memory and ability to learn new tasks 
Reduced alertness and increased risk to personal safety 
Avoidance or withdrawal from social situations 
Social rejection and loneliness 
Fatigue, tension, stress and depression 
Irritability, negativism and anger 
Reduced job performance and earning power 
1mages used with permission from Dangerous Decibels® www.dangerousdecibels.org 
(BHI, 2013) 
5 6
You can’t recreate a typical hearing loss simply by plugging your 
ears. A person with normal hearing can hear quiet, medium and 
loud sounds that vary from low pitch to high pitch with amazing 
clarity and definition. 
But when you have hearing loss, you often lose the ability to hear 
higher pitched sounds, like the sound of a mosquito near your ear, 
women’s and children’s voices, or consonants like T, S and F. Even 
though you still may be able to hear strong vowel sounds such as A, 
E and I, speech becomes harder to comprehend. 
Recent research has shown that exposure to loud sound can damage 
nerve pathways yet leave sensitivity to very soft sounds intact 
(Kujawa & Liberman, 2009). The result is that speech and music at 
the levels we like to listen can be distorted, making understanding 
very difficult. This is why “I hear, but cannot understand,” is a 
common complaint. 
HEARING LOSS 
WHAT 
IS LIKE 
Hearing Loss Checklist 
You can hear, but you can’t understand. Among the first sounds that “disappear” 
are high-pitched sounds like women’s and children’s voices. Also, you mistake 
similar high-pitched sounds, such as “fifty” and “sixty.” 
You find yourself complaining that some people mumble or slur their words. 
You have difficulty understanding what’s being said, unless you are 
facing the speaker. 
You are continually asking certain people to repeat words or phrases, though 
they feel they are speaking loud enough. 
You prefer the TV or radio louder than others do. 
You have difficulty understanding conversation within a group of people. 
You avoid group meetings, social occasions, public facilities or family 
gatherings where listening may be difficult. 
You have trouble hearing at the movies, concert halls, houses of worship or 
other public gatherings — especially where sound sources are at a distance 
from the listener. 
Now that you know more about hearing loss, how do you know if that’s what 
you’re experiencing? This quick yes/no quiz might hold the key. 
YES NO 
If you answered “yes” to several of these questions, 
then it’s time to choose better hearing. 
Understanding Hearing Loss 
THIS IS HOW SPEECH SOUNDS 
TO PEOPLE WITH HEARING LOSS 
7 8
Choose Better Hearing 
If you think you or someone you know has hearing loss, the next step is 
an easy one — confirm it by seeing a hearing healthcare professional. 
Whether you consult with an audiologist, an ENT doctor or a hearing aid 
specialist, it’s important to see someone who specializes in hearing issues. 
Seeing a hearing specialist will ensure you will receive a comprehensive 
evaluation and precise measurement of your hearing loss. 
Just as every person is unique, every hearing loss and hearing need 
is unique, too. That’s why it’s always recommended that you consult 
with a hearing healthcare professional. 
They are trained experts who have the experience and state-of-the-art 
equipment needed to inspect your ear canal, accurately measure your 
hearing loss, assess your unique needs, and prescribe a solution that 
takes all this important and personalized information into account. 
You can also count on them to provide all necessary support and 
ongoing care. 
WHY SEE A HEARING PROFESSIONAL? 
The Better Hearing Institute recommends 
purchasing hearing aids from hearing healthcare 
professionals only. 
TIP: 
Research by the Better Hearing 
Institute concluded that hearing loss 
treatment is shown to: 
Need more reasons 
to feel good about 
seeking help? 
How about seven! 
(BHI, 2013) 
Improve physical health 
Improve emotional stability 
Improve sense of control over 
life events 
Improve communication 
in relationships 
Improve intimacy and warmth 
in family relationships 
Improve ease in communication 
Improve earning power 
1 
2 
3 
4 
5 
6 
7 
HELP IS 
AVAILABLE 
9 10
You took the most difficult step toward improving your hearing when 
you took the first one — recognizing you need to find out more about 
your hearing loss and improving your situation. Everything after that 
is easy, including your initial hearing consultation. Most appointments 
consist of at least these three steps: 
After answering questions to establish your general health and 
hearing history, you will undergo a thorough hearing examination. 
First, both ears will be visually examined to see if there are any 
obstructions in the ear canal that might be affecting your hearing. 
Then, you’ll be tested with the latest standard-of-care methods and 
technology to precisely determine the degree and type of hearing 
loss you have. This quick and painless test consists of listening and 
reacting to pure tones in a sound treated booth. 
Your results will be illustrated in a detailed audiogram that your 
hearing healthcare professional will review with you. 
Next will be a lifestyle assessment. Expect to be asked a lot of questions 
about the things you like to do and the places you like to go. This is an 
important step — as your answers help ensure that any solution prescribed 
is customized specifically for your needs. 
Once the evaluation and assessment are complete, the hearing healthcare 
professional will explain your solution options. If it’s determined that 
hearing aids can help, you’ll get a personalized demonstration of the 
different instruments that are appropriate for your level of hearing loss 
as well as your preferences for size, color and features. 
Which leads us to the next step of your hearing journey — Take Action. 
HEARING ANALYSIS 
LIFESTYLE DISCUSSION 
SOLUTION OPTIONS 
WHAT TO 
AT YOUR FIRST APPOINTMENT 
EXPECT 
1 
2 
3 
SAMPLE AUDIOGRAM 
Choose Better Hearing 
125 250 500 1000 2000 4000 8000 
Increasing Pitch (Hz) 
Loudness in Decibels (Db HL) 
NORMAL 
Hearing 
MILD 
Hearing 
Loss 
MODERATE 
Hearing 
Loss 
MODERATELY 
SEVERE 
Hearing 
Loss 
SEVERE 
Hearing 
Loss 
PROFOUND 
Hearing 
Loss 
0 
10 
20 
30 
40 
50 
60 
70 
80 
90 
100 
110 
120 
LOUD 
LOW HIGH 
SOFT 
j 
z 
p 
h k t 
f s th 
c h 
sh 
v g 
mdb i a n o 
ng r 
e l 
u 
11 12
Today, more than ever, the best solution for many individuals with 
hearing loss is hearing aids. Like all high-tech devices, hearing aids 
have improved significantly over the past several years in terms of 
performance and appearance. 
This includes “invisible” solutions that fit deep inside your ear and 
are virtually undetectable when worn, or wireless options that stream 
audio directly from your TV, radio and phone. Regardless, today’s 
hearing aids sound better, fit more comfortably and perform more 
reliably than ever before. 
ARE A SMART SOLUTION 
HEARING AIDS 
If your hearing healthcare professional recommends hearing aids, 
you’ll want to be ready with questions. So let’s review what you should 
know about hearing aids. 
Have you heard negative comments about hearing aids? That’s 
because the basic premise of hearing aids is to amplify sound. And 
until the late ‘90s, that’s literally all they did — make everything 
louder. Today’s hearing aids are designed to do so much more to keep 
you comfortable and in touch with the world around you. 
There is a difference between basic amplification products and hearing aids. 
Hearing aids and personal sound amplifier products both improve the ability 
to hear sound. However, hearing aids are designed to improve your hearing 
in difficult situations with advanced technology features like feedback 
elimination and the ability to hear better on the phone. 
BE INFORMED 
HOW HEARING AIDS HELP HOW DO PERSONAL SOUND AMPLIFIERS (PSAPS) 
DIFFER FROM HEARING AIDS? 
Take Action 
How Hearing Aids Work (The Basics): 
DIGITAL SOUND 
PROCESSOR 
ACOUSTIC 
SOUNDS 
DIGITAL SOUND 
CONVERSION 
EAR 
CANAL/DRUM 
“ello ooreh 
oooh ee 
you en!” 
“Hello! It sure 
is good to 
see you again!” 
DIGITAL SOUND 
PROCESSOR 
ACOUSTIC 
SOUNDS 
DIGITAL SOUND 
CONVERSION 
EAR 
CANAL/DRUM 
“ello ooreh 
oooh ee 
you en!” 
“Hello! It sure 
is good to 
see you again!” 
A microphone picks 
up the sound and 
converts it into an 
electrical/digital 
signal. 
An amplifier 
increases the strength 
of the signal. In 
more sophisticated 
devices, the signal 
is manipulated by 
advanced processing. 
A receiver/speaker 
converts it back into 
sound and sends it to 
the inner ear. 
The brain “hears” 
and understands the 
sound as speech. 
Someone 
says hello – 
We hear them 
say hello – 1 
1 
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13 14
Today’s hearing aids still amplify sounds, but thanks to digital and 
technological advances, they’re much smarter and more selective in what they 
amplify. Like phones that now do a lot more than just let you talk to people, 
hearing aids can do a lot more than just make sounds easier to hear. 
HAVE COMPLETELY CHANGED HOW 
HEARING AIDS PERFORM 
NEW FEATURES 
One of the biggest challenges people with hearing loss have is 
hearing in noisy places like restaurants or at social gatherings. 
It’s not that they can’t hear, it’s that they can’t hear clearly. It’s all one 
muddled mass of sound — and the voices of the people they’re with 
don’t stand out. 
The best of today’s hearing aids remedy those challenges with 
directional microphones and noise reduction technology. 
Programmed specifically to your hearing, they’re designed to help 
you focus on speech from a certain direction. Noise reduction makes 
listening more comfortable, allowing you to focus on who or what you 
want to hear. 
HELP WITH HEARING IN NOISE 
WIRELESS CONNECTIVITY 
INVISIBLE DEVICES 
OTHER ADVANCES TO ASK ABOUT 
One of the most popular new advances is wireless hearing aids. With wireless, 
sound from your TV, computer, MP3 player or phone is streamed right into 
your ears at the volume you choose and control. This direct connection 
results in more immersive, enhanced sound, as you’re now able to listen at the 
volume you want without having to turn the volume up loud in the room. 
And innovative wireless accessories enable you to seamlessly switch between 
different settings (like remote microphone, which lets you hear as though you 
are standing right next to the presenter) and different devices (such as your 
TV or cell phone). You can also remotely control your hearing aids. 
Best of all, digital technology has enabled all these new features and benefits 
to fit in advanced hearing solutions that are getting smaller and smaller 
all the time — with some so tiny they rest completely in your ear canal, 
virtually undetectable when worn. 
When talking to your hearing healthcare professional, ask about other features that 
can have an impact on how your hearing aids sound and perform, including: 
Moisture, Wax & Oil Barrier — Advancements in mechanical design and 
protective coatings help make hearing aids water and wax/oil repellent. 
Channels and Bands — Additional channels and bands allow your hearing 
professional to create customized settings for different sound frequency ranges. 
Feedback Suppression — There is no reason your hearing aids have to whistle, 
screech or buzz anymore. 
Ear-to-Ear Processing — Means that both your hearing aids “work together” to 
create a better listening experience. 
Take Action 
15 16
Hearing aids come in a wide range of styles. Your hearing healthcare professional 
will recommend one or more types based on factors such as your level of hearing 
loss, aesthetic preferences, lifestyle needs and budget. Most Behind-The-Ear 
and Receiver-in-Canal styles come in a range of colors and metallic finishes to 
complement your hair or skin tone. 
HEARING AID 
STYLES 
Take Action 
CIC hearing instruments are custom-made to fit 
completely in the ear canal. Only the tip of a small 
plastic ”handle” shows outside the canal, which is 
used to insert and remove the instrument. 
Completely-In-Canal Hearing Aids (CICs) 
This custom-fit style is inserted farther into the ear canal 
than other styles, making it virtually undetectable to 
others. IIC hearing aids are designed to be removed 
daily to promote good ear health. 
Invisible-In-The-Canals (IICs) 
Hearing Aid Technologies 
Wireless 
Designed to deliver superior sound quality, these 
advanced devices also enable direct sound 
streaming of TVs, music, phones and more. 
Non-Wireless 
Designed with many of the same performance 
features as wireless hearing aids, minus the ability to 
stream sound directly from media devices. 
Invisible 
Designed to rest deep inside your ear canal 
where no one can see them, while still delivering 
exceptional sound quality. 
Personal Sound Amplifier Products (PSAPs) 
Typically stripped of sound enhancement features, 
these rudimentary devices are a throwback to the 
old analog hearing aids that basically just made all 
sounds louder. 
What type of hearing device is right for you also depends on lifestyle, aesthetic and budget preferences. 
Custom earmold that fits within the outer portion of the ear. 
The larger face plate on the ITE style allows for more user-controlled 
functions. 
In-The-Ear Hearing Aids (ITEs) 
Barely visible when worn, the RIC style is an instrument in 
which the receiver (or speaker) is inside the ear canal. Thin 
electrical wires are used instead of a plastic acoustical tube, 
reducing distortion. RIC hearing aids provide a comfortable, 
open fit and are cosmetically appealing. 
Receiver-In-Canal Hearing Aids (RICs) 
The world’s most common style. The hearing technology is 
housed in a casing that rests behind the ear. A clear plastic 
acoustical tube directs amplified sound into an earbud or a 
customized earmold that is fitted inside the ear canal. Some 
manufacturers also offer a mini BTE or a Power BTE. 
Behind-The-Ear Hearing Aids (BTEs) 
Custom earmold that fits securely in the ear 
canal. A smaller portion shows in the outer ear. 
The ITC style offers easy insertion and removal. 
In-The-Canal Hearing Aids (ITCs) 
17 18
One of the first things first-time hearing aid buyers want to know is “How much 
is a pair going to cost?” The short answer is, “Anywhere from $6,000 to $500.” 
The right answer is, “It depends on what you need.” In other words — people have 
different hearing needs, not all hearing aids are alike, and not all service packages 
are the same. 
When considered along with other quality-of-life items that you pay for monthly 
(for instance, cell phones, cable TV or even coffee), the financial investment is 
very comparable and definitely worth it. 
Remember, too, that hearing aids are highly sophisticated medical devices fit by 
educated and trained professionals, and typically include additional benefits and 
services like follow-up visits, repairs and counseling. 
THE QUESTION 
EVERYONE ASKS 
Like many things you buy—from televisions to cell phones to glasses—there is a 
wide range of pricing that applies to hearing aids. They’re available in a variety 
of styles, with a range of high-tech features, which means you’ll typically pay 
less for big and basic than you will for hearing aids that are little and loaded. 
Features discussed earlier that cancel noise, eliminate feedback, improve 
high-frequency audibility and enable direct connectivity to phones, TVs and 
music greatly improve performance and enhance everyday listening, but also 
increase costs. Unfortunately, most insurance programs don’t cover the cost of 
hearing aids. For details on pricing and financing options, talk to your hearing 
healthcare professional. 
THERE’S A RANGE FOR A REASON 
What’s Right For You? 
Hearing aids today are designed to accommodate and enhance a variety 
of different listening environments. What you’ll want and what it costs will 
depend on how busy and active you are, and what types of environments 
you frequent. 
Very Noisy 
Premium technology designed for active people that 
frequent a variety of listening environments, including 
events with crowds or high noise levels — like sporting 
events, noisy restaurants and concerts. 
Take Action 
Quiet 
Basic technology designed to help people who are 
less active, or spend the majority of their time in 
quiet environments — like reading and listening to 
music. 
One-On-One 
Select technology designed for simple listening 
environments such as one-on-one conversations 
and small groups. 
Noisy 
Advanced technology designed to be used in 
relatively easy listening situations with some noise — 
like quiet restaurants, meetings and card games. 
19 20
Take Action 
GET THE MOST OUT OF YOUR INVESTMENT 
The non-profit Better Hearing Institute reiterates this point, writing in 
a recent published report, “The [hearing aid fitting] process requires a 
complete in-person hearing assessment in a sound booth; the training 
and skills of a credentialed hearing healthcare professional in order to 
prescriptively fit the hearing aids using sophisticated computer programs; 
and appropriate in-person follow-up and counseling. This is not possible 
when consumers purchase one-size-fits-all hearing aids over the Internet 
or elsewhere” (BHI, 2011). 
ALWAYS CONSULT WITH AN EXPERT 
Hearing healthcare professionals will make sure you select the most 
appropriate hearing aid style and technology level to best meet your 
personal hearing needs and lifestyle. 
Today’s best hearing aids are precision instruments, utilizing 
advanced technology that can and should be customized to 
fit your specific hearing loss and your unique lifestyle needs. 
Determining which hearing aids are right for you depends on a 
variety of important and unique factors, including: 
The nature and severity of your hearing loss 
Your eyesight and dexterity 
The size and shape of your outer and inner ear 
The types of activities you enjoy 
Cosmetic concerns 
That’s why getting fit with the advice and consultation of 
an experienced hearing healthcare professional can’t be 
overemphasized. 
THE RIGHT FIT 
21 22
Time, Practice & Experience 
In a short while, wearing your new hearing aids will be second nature, and 
you’ll wonder why you didn’t get them sooner. 
However, it’s important to know that complete satisfaction won’t 
happen overnight. 
Unlike eyeglasses, which, when put on, give you immediate results, hearing 
aids typically require a short transition period. You’ll need to get used to how 
they sound, how they feel, and get in the routine of wearing them every day. 
It will take practice, time and patience to fully realize all the benefits these 
powerful “mini computers” can have on your life. 
Effort and a positive attitude are critical to improved hearing. Much 
of the success with your hearing aids will depend on your desire 
to learn and a determination to increase your ability to hear. To 
achieve better hearing, you must work at it daily. The ability to hear 
again has to be relearned, not just purchased. 
Because you haven’t heard normal sounds and noises for a while, 
the sounds amplified by your hearing aids may be strange: tinny, 
metallic, artificial and unnatural. This is because you are hearing the 
high-frequency speech sounds like /s/, /f/ and /k/ that you have been 
missing, or have heard differently for years. 
Your brain will need to become reacquainted with the high-frequency 
sounds of speech and environmental sounds you’ve been missing. 
When you begin using hearing aids, it may take up to 4–6 weeks to 
transition to the new sounds you’re hearing. 
THE POWER OF POSITIVE HEARING 
HEARING AND UNDERSTANDING INVOLVE 
MORE THAN JUST YOUR EARS 
HELP 
ENSURE SUCCESS 
23 24
Don’t get discouraged or give up! It often takes up to a month to get comfortable 
wearing your new hearing aids. 
It’s important to know that hearing aids will not let you hear like you did with normal 
hearing. Focus on your improvement, not on those negative times when your 
hearing aids don’t let you hear what you want to hear. The function of your hearing 
aids is to help you hear better, not perfectly. 
You might need to take them in at least once or twice the first month to get fine-tuned 
to your needs. A little trial and error is to be expected. 
The “tinny” or mechanical sounds you hear are normal. These are the soft, 
high-frequency sounds you have been missing. Be patient while your brain gets 
reacquainted with these sounds. 
At first your voice may sound strange to you. Some wearers say that in the beginning 
they sound like they are in a barrel. In time, it will sound more natural. 
Background noise is normal. Normal-hearing people hear it too. Don’t give up on 
hearing aids because noise bothers you. Better hearing will require you to put up 
with a few inconveniences. 
Set Realistic Goals 
Time, Practice & Experience 
One discipline common to almost everyone who successfully makes the 
transition to hearing aids is practice. It is an investment that will require time. 
Your hearing professional has access to resources specifically designed to 
make practice productive and fun — including personalized websites filled 
with clinically proven hearing skills training exercises and interactive games 
that you can do at home. 
Once you have logged the sufficient number of hours for your brain to re-acclimate 
to ambient sounds, you will be able to go on with your life without 
thinking so much about your hearing. 
FASTER 
HEAR BETTER 
25 26
Week ONE Week TWO 
If necessary, choose a quiet environment to begin using your hearing aids. 
You might not want to wear your new hearing aids in crowded or noisy 
environments until you have adjusted to them in your own home. 
Listen carefully to the many forgotten sounds in your home, like the 
refrigerator, furnace, or the sound of turning the pages of a book or magazine. 
You will get used to hearing them again. 
Practice having a conversation with your spouse or loved one. Make sure 
your television and radio are turned off. Facing each other, sit no more than 
seven feet apart. Practice looking at the speaker’s mouth. Remember, much of 
communication is visual. 
Practice reading out loud. You will slowly adjust to the loudness of your speech 
while wearing your hearing aids. It is normal at first for your voice to sound 
different. Don’t worry, soon it will sound familiar again. 
Practice listening to the different speech patterns of different people. The goal 
is to find a comfortable volume level for listening, not to try and understand 
everything that is being said. Hearing and understanding improves with time. 
If you become fatigued, take a break. Put your hearing aids back on a couple of 
hours later. 
Practice getting used to your new hearing aids a little every day. Be patient. Do 
not wear your hearing aids all day long during this period. Your progress will 
depend on your commitment to hearing better. 
Time, Practice & Experience 
Gradually increase the time you spend wearing your hearing aids by wearing 
them in your car, at the grocery store, and when you run errands. By learning 
to wear your hearing aids in your daily routine, your brain will soon “tune out” 
the normal noises you initially may find irritating. 
Wear your hearing aids while listening to the television (which is more difficult 
than it seems). Practicing watching television will make other difficult listening 
situations easier. 
Practice increasing the distance between you and whoever is speaking without 
adjusting the volume of your hearing aids. 
Participate in conversations with two other people at a time in quiet 
surroundings. Don’t worry if you can’t understand both of them. Try focusing 
on one at a time. Remember, even a normal-hearing person has trouble 
understanding when several people are talking at the same time. 
If you become fatigued, take your hearing aids out for a while, but always 
put them back in. Do not give up. Like learning a sport or playing a musical 
instrument — becoming proficient requires daily practice. 
ASSIGNMENTS 
27 28
If you haven’t already, wear your hearing aids in louder, more crowded 
places and for longer periods of time. Wear them to work, worship, 
parties, meetings, sporting events and restaurants. These are difficult 
environments, so you will need to be patient and begin learning some 
skills to improve your listening situation. 
In listening environments with background noise, concentrate on the 
speaker. Over time, your brain will subconsciously categorize sounds and 
will tune out background noise and focus on the speaker. 
Call your hearing healthcare professional with any questions you have 
during this process. They understand the difficulties you face dealing 
with your hearing journey, and are there to help. 
And remember, there will be situations where it’s difficult to hear even 
for normal hearing individuals. 
Take care of your hearing aids 
(and they’ll take care of you) 
Like any state-of-the-art device or high-tech instrument, your hearing aids need to 
be well cared for to work their best. Follow the care and cleaning instructions given 
to you at your fitting, and your hearing aids should provide years and years of 
performance and comfort. 
Time, Practice & Experience 
Your commitment to make your hearing aids work in your everyday routine. 
Time spent wearing your hearing aids to become comfortable using them in 
different environments. 
Your patience while your brain adjusts to unfamiliar sounds. 
Managing your own environment by learning what situations you can control 
and what situations to avoid. 
BETTER HEARING WILL DEPEND ON: 
1 
2 
3 
4 
Week THREE 
29 30
There’s no doubt hearing aids are a significant investment in terms of time and 
money. But what you’re about to get in return has the potential to be priceless: 
Feeling more safe and secure 
Feeling less isolated 
Being more engaged with family and friends 
Enjoying music and TV to the fullest 
Feeling more aware and confident 
Communicating easier 
Feeling less reliant on others 
Improving your overall quality of life 
Enjoy your new hearing aids. You are 
well on your way to better hearing! 
YOUR WAY 
YOU’RE ON 
REFERENCES 
American Tinnitus Association (2013). Retrieved July 2013: www.ata.org. 
Better Hearing Institute (2013). Retreived July 2013: www.betterhearing.org. 
Better Hearing Institute (2011). Better Hearing Institute Warns on Do-it-Yourself Hearing Care (press release). 
Retrieved July 2013: www.betterhearing.org/press/news/Internet_direct_mail_hearing_aids_pr10122011.cfm. 
Kujawa, S. & Liberman, M. (2009). Adding Insult to Injury: Cochlear Nerve Degeneration after “Temporary” Noise- 
Induced Hearing Loss. The Journal of Neuroscience, 29(45), 14077-14085. 
Li-Korotky, H. (2012). Age-Related Hearing Loss: Quality of Care for Quality of Life. The Gerontologist, 52(2), 265-271. 
Lin, F., Niparko, J., & Ferrucci, L. (2011). Hearing Loss Prevalence in the United States. Archives of Internal Medicine, 
171(20), 1851-1853. 
National Institute on Deafness and Other Communication Disorders (2013). Retrieved July 2013: www.nidcd.nih.gov/ 
health/statistics/Pages/quick.aspx. 
World Health Organization (2013). Retrieved July 2013: www.who.int. 
31 32
6700 Washington Ave. S. • Eden Prairie, MN 55344 • 800.328.8602 
© 2013 Starkey Hearing Technologies. All Rights Reserved. 81102-007 8/13 BKLT2634-00-EE-SG

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Your journey to better hearing booklet

  • 1. BETTER HEARING Your Journey to A guide to living a healthy hearing life
  • 2. Hearing is one of the human body’s most remarkable senses. It integrates seamlessly with our brains to help us connect with the world around us. Made up of a complex system of delicate and synchronous parts, it’s easy to take this vital sense for granted. If any of these components aren’t working properly, the result could be hearing loss. For 48 million Americans— or nearly one in five ages 12 and older—this is precisely the case (Lin, Niparko, & Ferrucci, 2011). If you are one of those 48 million Americans with hearing loss, or know someone who could use help, this Better Hearing Guide is for you. In it, you’ll find out just how common hearing loss is, how help is more advanced and available than ever before, and the steps you can take to ensure hearing loss doesn’t get in the way of a healthy and happy life. UNDERSTANDING HEARING LOSS Facts..........................................................................................................................3 How Hearing Loss Occurs...................................................................................5 What Hearing Loss is Like.................................................................................... 7 CHOOSE BETTER HEARING Why Seek a Professional......................................................................................9 What to Expect at Your First Appointment................................................... 11 TAKE ACTION How Hearing Aids Work..................................................................................... 13 New Features......................................................................................................... 15 Hearing Aid Styles................................................................................................ 17 Cost.......................................................................................................................... 19 The Right Fit........................................................................................................... 21 TIME, PRACTICE & EXPERIENCE Help Ensure Success.......................................................................................... 23 Hear Better Faster................................................................................................ 25 Practice Assignments......................................................................................... 27 You’re on Your Way.............................................................................................. 31 Table of Contents
  • 3. Like most journeys, the journey to better hearing usually begins with the desire to accomplish a goal. In this case, the goal is to finally do something about your hearing loss and stop letting it impact your quality of life. We say “finally” because unlike eyesight, which people address by getting glasses as soon as it fades — hearing loss tends to be ignored or put off for as long as possible. The reasons for delay in seeking treatment are as varied as the people who experience hearing loss: FULFILLING JOURNEYS THE MOST START WITH A GOAL Once people fully understand the dynamics of hearing loss, the determination to take this fulfilling journey can begin. So let’s start there. The onset of hearing loss is usually gradual — Making it easier to ignore or go unnoticed. It’s not always recognized for what it is — Instead, it’s other people talking too softly or mumbling. It’s viewed as inconsequential — “So what if I can’t hear as well? It’s not hurting anyone but me.” It’s relatively easy to work around — You can just turn the TV up louder or avoid places where it’s more of a problem. There’s a concern about how hearing aids look and what others will think — “My hearing isn’t bad enough for hearing aids.” On average, people wait seven years between first noticing their hearing loss and finally taking action. FACT: Hearing Loss Affects More Than Just You Many people put off treating their hearing loss because they wrongly assume it’s only harming them. However, your hearing loss can impact others in many ways: Frustration — When they constantly have to repeat themselves. Misunderstanding — Your withdrawl from people and activities may be misinterpreted as rudeness or disinterest in others. Concern — If you are unable to hear warning sounds like smoke detectors, alarms or sirens. Confusion — When you answer incorrectly, don’t respond at all, or relay the wrong information. 1 2
  • 4. Understanding Hearing Loss If you have hearing loss, you’re not alone. In fact, the World Health Organization estimates that 360 million people worldwide have “disabling hearing loss.” Hearing loss is the third most prevalent chronic condition in older Americans after hypertension and arthritis. One in five Americans ages 12 and older experiences hearing loss severe enough to hinder communication. Nearly 50% of adults ages 75 and older have hearing impairments. Men are more likely than women to experience hearing loss. About 26 million Americans between the ages of 20 and 69 have high frequency hearing loss due to exposure to loud noises at work or in leisure activities. Tinnitus affects up to 50 million Americans. (NIDCD, 2013; Li-Korotky, 2012; ATA, 2013; WHO, 2013) Tinnitus is currently the #1 service-connected disability for veterans from all periods of service. CAUSES OF HEARING LOSS Many things can cause our hearing system to stop functioning properly, though the main causes are: Natural aging process Excessive noise Infections Variety of diseases, i.e., Meningitis Injuries to the head or ear Birth defects Genetics Ototoxic reaction to drugs or cancer treatment (i.e., antibiotics, chemotherapy, radiation) When we become aware of a sound in our environment, it is the result of a remarkable sequence of events. Outer Ear Sound travels through the pinna (external ear) and down the ear canal, striking the eardrum and causing it to vibrate. Middle Ear Vibrations from the eardrum cause the ossicles to vibrate (the three smallest bones in the human body) which, in turn, creates movement of the tiny hair cells (stereocilia) in the inner ear. Inner Ear The movement of the hair cells sends electrical impulses through the auditory nerve to the hearing center of the brain, which translates them to sounds the brain can recognize. How Hearing Works SOME FACTS: LET’S START WITH 3 4
  • 5. To understand why hearing loss is so pervasive, it’s important to first understand how hearing loss happens. Hearing loss happens when any part of our delicate hearing system stops working properly, whether it’s due to damage or deterioration. The most susceptible and common parts to break down are the microscopic stereocilia, the thousands of tiny hair cells that detect and send sound impulses to the brain. When these tiny hair cells become injured, diseased or die naturally, the result is sensory hearing loss. This is by far the most common type of hearing loss. HEARING HOW LOSS OCCURS When the microscopic stereocilia (hair cells) in your cochlea are damaged, they will not send complete signals to your brain, causing you to be unable to understand the consonants within words. For example, the word “TOOTHBRUSH” may sound like “OO--BRU.” HEALTHY HAIR CELLS stand erect, and are able to accurately detect sound waves and send sound impulses to the brain. DAMAGED HAIR CELLS are limp, blown out and will no longer stand erect. They are therefore unable to detect sound waves or send sound impulses to the brain. The External Ear The Eardrum Middle Ear Bones The Ear Canal The Cochlea The Auditory Nerve TOOTHBRUSH tOOthBRUsh? TOOTHBRUSH Understanding Hearing Loss HOW HEARING LOSS CAN IMPACT YOUR LIFE If you think hearing loss is inconsequential, you should know that studies have linked untreated hearing loss to significant issues such as: Diminished psychological and overall health Impaired memory and ability to learn new tasks Reduced alertness and increased risk to personal safety Avoidance or withdrawal from social situations Social rejection and loneliness Fatigue, tension, stress and depression Irritability, negativism and anger Reduced job performance and earning power 1mages used with permission from Dangerous Decibels® www.dangerousdecibels.org (BHI, 2013) 5 6
  • 6. You can’t recreate a typical hearing loss simply by plugging your ears. A person with normal hearing can hear quiet, medium and loud sounds that vary from low pitch to high pitch with amazing clarity and definition. But when you have hearing loss, you often lose the ability to hear higher pitched sounds, like the sound of a mosquito near your ear, women’s and children’s voices, or consonants like T, S and F. Even though you still may be able to hear strong vowel sounds such as A, E and I, speech becomes harder to comprehend. Recent research has shown that exposure to loud sound can damage nerve pathways yet leave sensitivity to very soft sounds intact (Kujawa & Liberman, 2009). The result is that speech and music at the levels we like to listen can be distorted, making understanding very difficult. This is why “I hear, but cannot understand,” is a common complaint. HEARING LOSS WHAT IS LIKE Hearing Loss Checklist You can hear, but you can’t understand. Among the first sounds that “disappear” are high-pitched sounds like women’s and children’s voices. Also, you mistake similar high-pitched sounds, such as “fifty” and “sixty.” You find yourself complaining that some people mumble or slur their words. You have difficulty understanding what’s being said, unless you are facing the speaker. You are continually asking certain people to repeat words or phrases, though they feel they are speaking loud enough. You prefer the TV or radio louder than others do. You have difficulty understanding conversation within a group of people. You avoid group meetings, social occasions, public facilities or family gatherings where listening may be difficult. You have trouble hearing at the movies, concert halls, houses of worship or other public gatherings — especially where sound sources are at a distance from the listener. Now that you know more about hearing loss, how do you know if that’s what you’re experiencing? This quick yes/no quiz might hold the key. YES NO If you answered “yes” to several of these questions, then it’s time to choose better hearing. Understanding Hearing Loss THIS IS HOW SPEECH SOUNDS TO PEOPLE WITH HEARING LOSS 7 8
  • 7. Choose Better Hearing If you think you or someone you know has hearing loss, the next step is an easy one — confirm it by seeing a hearing healthcare professional. Whether you consult with an audiologist, an ENT doctor or a hearing aid specialist, it’s important to see someone who specializes in hearing issues. Seeing a hearing specialist will ensure you will receive a comprehensive evaluation and precise measurement of your hearing loss. Just as every person is unique, every hearing loss and hearing need is unique, too. That’s why it’s always recommended that you consult with a hearing healthcare professional. They are trained experts who have the experience and state-of-the-art equipment needed to inspect your ear canal, accurately measure your hearing loss, assess your unique needs, and prescribe a solution that takes all this important and personalized information into account. You can also count on them to provide all necessary support and ongoing care. WHY SEE A HEARING PROFESSIONAL? The Better Hearing Institute recommends purchasing hearing aids from hearing healthcare professionals only. TIP: Research by the Better Hearing Institute concluded that hearing loss treatment is shown to: Need more reasons to feel good about seeking help? How about seven! (BHI, 2013) Improve physical health Improve emotional stability Improve sense of control over life events Improve communication in relationships Improve intimacy and warmth in family relationships Improve ease in communication Improve earning power 1 2 3 4 5 6 7 HELP IS AVAILABLE 9 10
  • 8. You took the most difficult step toward improving your hearing when you took the first one — recognizing you need to find out more about your hearing loss and improving your situation. Everything after that is easy, including your initial hearing consultation. Most appointments consist of at least these three steps: After answering questions to establish your general health and hearing history, you will undergo a thorough hearing examination. First, both ears will be visually examined to see if there are any obstructions in the ear canal that might be affecting your hearing. Then, you’ll be tested with the latest standard-of-care methods and technology to precisely determine the degree and type of hearing loss you have. This quick and painless test consists of listening and reacting to pure tones in a sound treated booth. Your results will be illustrated in a detailed audiogram that your hearing healthcare professional will review with you. Next will be a lifestyle assessment. Expect to be asked a lot of questions about the things you like to do and the places you like to go. This is an important step — as your answers help ensure that any solution prescribed is customized specifically for your needs. Once the evaluation and assessment are complete, the hearing healthcare professional will explain your solution options. If it’s determined that hearing aids can help, you’ll get a personalized demonstration of the different instruments that are appropriate for your level of hearing loss as well as your preferences for size, color and features. Which leads us to the next step of your hearing journey — Take Action. HEARING ANALYSIS LIFESTYLE DISCUSSION SOLUTION OPTIONS WHAT TO AT YOUR FIRST APPOINTMENT EXPECT 1 2 3 SAMPLE AUDIOGRAM Choose Better Hearing 125 250 500 1000 2000 4000 8000 Increasing Pitch (Hz) Loudness in Decibels (Db HL) NORMAL Hearing MILD Hearing Loss MODERATE Hearing Loss MODERATELY SEVERE Hearing Loss SEVERE Hearing Loss PROFOUND Hearing Loss 0 10 20 30 40 50 60 70 80 90 100 110 120 LOUD LOW HIGH SOFT j z p h k t f s th c h sh v g mdb i a n o ng r e l u 11 12
  • 9. Today, more than ever, the best solution for many individuals with hearing loss is hearing aids. Like all high-tech devices, hearing aids have improved significantly over the past several years in terms of performance and appearance. This includes “invisible” solutions that fit deep inside your ear and are virtually undetectable when worn, or wireless options that stream audio directly from your TV, radio and phone. Regardless, today’s hearing aids sound better, fit more comfortably and perform more reliably than ever before. ARE A SMART SOLUTION HEARING AIDS If your hearing healthcare professional recommends hearing aids, you’ll want to be ready with questions. So let’s review what you should know about hearing aids. Have you heard negative comments about hearing aids? That’s because the basic premise of hearing aids is to amplify sound. And until the late ‘90s, that’s literally all they did — make everything louder. Today’s hearing aids are designed to do so much more to keep you comfortable and in touch with the world around you. There is a difference between basic amplification products and hearing aids. Hearing aids and personal sound amplifier products both improve the ability to hear sound. However, hearing aids are designed to improve your hearing in difficult situations with advanced technology features like feedback elimination and the ability to hear better on the phone. BE INFORMED HOW HEARING AIDS HELP HOW DO PERSONAL SOUND AMPLIFIERS (PSAPS) DIFFER FROM HEARING AIDS? Take Action How Hearing Aids Work (The Basics): DIGITAL SOUND PROCESSOR ACOUSTIC SOUNDS DIGITAL SOUND CONVERSION EAR CANAL/DRUM “ello ooreh oooh ee you en!” “Hello! It sure is good to see you again!” DIGITAL SOUND PROCESSOR ACOUSTIC SOUNDS DIGITAL SOUND CONVERSION EAR CANAL/DRUM “ello ooreh oooh ee you en!” “Hello! It sure is good to see you again!” A microphone picks up the sound and converts it into an electrical/digital signal. An amplifier increases the strength of the signal. In more sophisticated devices, the signal is manipulated by advanced processing. A receiver/speaker converts it back into sound and sends it to the inner ear. The brain “hears” and understands the sound as speech. Someone says hello – We hear them say hello – 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 0 0 00 0 0 0 0 0 00 0 1 1 1 1 1 0 0 0 0 0 0 0 0 01 1 1 1 0 0 0 0 0 1 1 1 1 1 1 1 1 1 0 0 00 0 0 0 0 1 1 1 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 00 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 00 0 0 0 0 0 00 0 1 1 1 1 1 0 0 0 0 0 0 0 0 01 1 1 1 0 0 0 0 1 1 1 1 1 1 1 1 1 0 0 00 0 0 0 0 0 1 1 1 1 1 0 0 0 13 14
  • 10. Today’s hearing aids still amplify sounds, but thanks to digital and technological advances, they’re much smarter and more selective in what they amplify. Like phones that now do a lot more than just let you talk to people, hearing aids can do a lot more than just make sounds easier to hear. HAVE COMPLETELY CHANGED HOW HEARING AIDS PERFORM NEW FEATURES One of the biggest challenges people with hearing loss have is hearing in noisy places like restaurants or at social gatherings. It’s not that they can’t hear, it’s that they can’t hear clearly. It’s all one muddled mass of sound — and the voices of the people they’re with don’t stand out. The best of today’s hearing aids remedy those challenges with directional microphones and noise reduction technology. Programmed specifically to your hearing, they’re designed to help you focus on speech from a certain direction. Noise reduction makes listening more comfortable, allowing you to focus on who or what you want to hear. HELP WITH HEARING IN NOISE WIRELESS CONNECTIVITY INVISIBLE DEVICES OTHER ADVANCES TO ASK ABOUT One of the most popular new advances is wireless hearing aids. With wireless, sound from your TV, computer, MP3 player or phone is streamed right into your ears at the volume you choose and control. This direct connection results in more immersive, enhanced sound, as you’re now able to listen at the volume you want without having to turn the volume up loud in the room. And innovative wireless accessories enable you to seamlessly switch between different settings (like remote microphone, which lets you hear as though you are standing right next to the presenter) and different devices (such as your TV or cell phone). You can also remotely control your hearing aids. Best of all, digital technology has enabled all these new features and benefits to fit in advanced hearing solutions that are getting smaller and smaller all the time — with some so tiny they rest completely in your ear canal, virtually undetectable when worn. When talking to your hearing healthcare professional, ask about other features that can have an impact on how your hearing aids sound and perform, including: Moisture, Wax & Oil Barrier — Advancements in mechanical design and protective coatings help make hearing aids water and wax/oil repellent. Channels and Bands — Additional channels and bands allow your hearing professional to create customized settings for different sound frequency ranges. Feedback Suppression — There is no reason your hearing aids have to whistle, screech or buzz anymore. Ear-to-Ear Processing — Means that both your hearing aids “work together” to create a better listening experience. Take Action 15 16
  • 11. Hearing aids come in a wide range of styles. Your hearing healthcare professional will recommend one or more types based on factors such as your level of hearing loss, aesthetic preferences, lifestyle needs and budget. Most Behind-The-Ear and Receiver-in-Canal styles come in a range of colors and metallic finishes to complement your hair or skin tone. HEARING AID STYLES Take Action CIC hearing instruments are custom-made to fit completely in the ear canal. Only the tip of a small plastic ”handle” shows outside the canal, which is used to insert and remove the instrument. Completely-In-Canal Hearing Aids (CICs) This custom-fit style is inserted farther into the ear canal than other styles, making it virtually undetectable to others. IIC hearing aids are designed to be removed daily to promote good ear health. Invisible-In-The-Canals (IICs) Hearing Aid Technologies Wireless Designed to deliver superior sound quality, these advanced devices also enable direct sound streaming of TVs, music, phones and more. Non-Wireless Designed with many of the same performance features as wireless hearing aids, minus the ability to stream sound directly from media devices. Invisible Designed to rest deep inside your ear canal where no one can see them, while still delivering exceptional sound quality. Personal Sound Amplifier Products (PSAPs) Typically stripped of sound enhancement features, these rudimentary devices are a throwback to the old analog hearing aids that basically just made all sounds louder. What type of hearing device is right for you also depends on lifestyle, aesthetic and budget preferences. Custom earmold that fits within the outer portion of the ear. The larger face plate on the ITE style allows for more user-controlled functions. In-The-Ear Hearing Aids (ITEs) Barely visible when worn, the RIC style is an instrument in which the receiver (or speaker) is inside the ear canal. Thin electrical wires are used instead of a plastic acoustical tube, reducing distortion. RIC hearing aids provide a comfortable, open fit and are cosmetically appealing. Receiver-In-Canal Hearing Aids (RICs) The world’s most common style. The hearing technology is housed in a casing that rests behind the ear. A clear plastic acoustical tube directs amplified sound into an earbud or a customized earmold that is fitted inside the ear canal. Some manufacturers also offer a mini BTE or a Power BTE. Behind-The-Ear Hearing Aids (BTEs) Custom earmold that fits securely in the ear canal. A smaller portion shows in the outer ear. The ITC style offers easy insertion and removal. In-The-Canal Hearing Aids (ITCs) 17 18
  • 12. One of the first things first-time hearing aid buyers want to know is “How much is a pair going to cost?” The short answer is, “Anywhere from $6,000 to $500.” The right answer is, “It depends on what you need.” In other words — people have different hearing needs, not all hearing aids are alike, and not all service packages are the same. When considered along with other quality-of-life items that you pay for monthly (for instance, cell phones, cable TV or even coffee), the financial investment is very comparable and definitely worth it. Remember, too, that hearing aids are highly sophisticated medical devices fit by educated and trained professionals, and typically include additional benefits and services like follow-up visits, repairs and counseling. THE QUESTION EVERYONE ASKS Like many things you buy—from televisions to cell phones to glasses—there is a wide range of pricing that applies to hearing aids. They’re available in a variety of styles, with a range of high-tech features, which means you’ll typically pay less for big and basic than you will for hearing aids that are little and loaded. Features discussed earlier that cancel noise, eliminate feedback, improve high-frequency audibility and enable direct connectivity to phones, TVs and music greatly improve performance and enhance everyday listening, but also increase costs. Unfortunately, most insurance programs don’t cover the cost of hearing aids. For details on pricing and financing options, talk to your hearing healthcare professional. THERE’S A RANGE FOR A REASON What’s Right For You? Hearing aids today are designed to accommodate and enhance a variety of different listening environments. What you’ll want and what it costs will depend on how busy and active you are, and what types of environments you frequent. Very Noisy Premium technology designed for active people that frequent a variety of listening environments, including events with crowds or high noise levels — like sporting events, noisy restaurants and concerts. Take Action Quiet Basic technology designed to help people who are less active, or spend the majority of their time in quiet environments — like reading and listening to music. One-On-One Select technology designed for simple listening environments such as one-on-one conversations and small groups. Noisy Advanced technology designed to be used in relatively easy listening situations with some noise — like quiet restaurants, meetings and card games. 19 20
  • 13. Take Action GET THE MOST OUT OF YOUR INVESTMENT The non-profit Better Hearing Institute reiterates this point, writing in a recent published report, “The [hearing aid fitting] process requires a complete in-person hearing assessment in a sound booth; the training and skills of a credentialed hearing healthcare professional in order to prescriptively fit the hearing aids using sophisticated computer programs; and appropriate in-person follow-up and counseling. This is not possible when consumers purchase one-size-fits-all hearing aids over the Internet or elsewhere” (BHI, 2011). ALWAYS CONSULT WITH AN EXPERT Hearing healthcare professionals will make sure you select the most appropriate hearing aid style and technology level to best meet your personal hearing needs and lifestyle. Today’s best hearing aids are precision instruments, utilizing advanced technology that can and should be customized to fit your specific hearing loss and your unique lifestyle needs. Determining which hearing aids are right for you depends on a variety of important and unique factors, including: The nature and severity of your hearing loss Your eyesight and dexterity The size and shape of your outer and inner ear The types of activities you enjoy Cosmetic concerns That’s why getting fit with the advice and consultation of an experienced hearing healthcare professional can’t be overemphasized. THE RIGHT FIT 21 22
  • 14. Time, Practice & Experience In a short while, wearing your new hearing aids will be second nature, and you’ll wonder why you didn’t get them sooner. However, it’s important to know that complete satisfaction won’t happen overnight. Unlike eyeglasses, which, when put on, give you immediate results, hearing aids typically require a short transition period. You’ll need to get used to how they sound, how they feel, and get in the routine of wearing them every day. It will take practice, time and patience to fully realize all the benefits these powerful “mini computers” can have on your life. Effort and a positive attitude are critical to improved hearing. Much of the success with your hearing aids will depend on your desire to learn and a determination to increase your ability to hear. To achieve better hearing, you must work at it daily. The ability to hear again has to be relearned, not just purchased. Because you haven’t heard normal sounds and noises for a while, the sounds amplified by your hearing aids may be strange: tinny, metallic, artificial and unnatural. This is because you are hearing the high-frequency speech sounds like /s/, /f/ and /k/ that you have been missing, or have heard differently for years. Your brain will need to become reacquainted with the high-frequency sounds of speech and environmental sounds you’ve been missing. When you begin using hearing aids, it may take up to 4–6 weeks to transition to the new sounds you’re hearing. THE POWER OF POSITIVE HEARING HEARING AND UNDERSTANDING INVOLVE MORE THAN JUST YOUR EARS HELP ENSURE SUCCESS 23 24
  • 15. Don’t get discouraged or give up! It often takes up to a month to get comfortable wearing your new hearing aids. It’s important to know that hearing aids will not let you hear like you did with normal hearing. Focus on your improvement, not on those negative times when your hearing aids don’t let you hear what you want to hear. The function of your hearing aids is to help you hear better, not perfectly. You might need to take them in at least once or twice the first month to get fine-tuned to your needs. A little trial and error is to be expected. The “tinny” or mechanical sounds you hear are normal. These are the soft, high-frequency sounds you have been missing. Be patient while your brain gets reacquainted with these sounds. At first your voice may sound strange to you. Some wearers say that in the beginning they sound like they are in a barrel. In time, it will sound more natural. Background noise is normal. Normal-hearing people hear it too. Don’t give up on hearing aids because noise bothers you. Better hearing will require you to put up with a few inconveniences. Set Realistic Goals Time, Practice & Experience One discipline common to almost everyone who successfully makes the transition to hearing aids is practice. It is an investment that will require time. Your hearing professional has access to resources specifically designed to make practice productive and fun — including personalized websites filled with clinically proven hearing skills training exercises and interactive games that you can do at home. Once you have logged the sufficient number of hours for your brain to re-acclimate to ambient sounds, you will be able to go on with your life without thinking so much about your hearing. FASTER HEAR BETTER 25 26
  • 16. Week ONE Week TWO If necessary, choose a quiet environment to begin using your hearing aids. You might not want to wear your new hearing aids in crowded or noisy environments until you have adjusted to them in your own home. Listen carefully to the many forgotten sounds in your home, like the refrigerator, furnace, or the sound of turning the pages of a book or magazine. You will get used to hearing them again. Practice having a conversation with your spouse or loved one. Make sure your television and radio are turned off. Facing each other, sit no more than seven feet apart. Practice looking at the speaker’s mouth. Remember, much of communication is visual. Practice reading out loud. You will slowly adjust to the loudness of your speech while wearing your hearing aids. It is normal at first for your voice to sound different. Don’t worry, soon it will sound familiar again. Practice listening to the different speech patterns of different people. The goal is to find a comfortable volume level for listening, not to try and understand everything that is being said. Hearing and understanding improves with time. If you become fatigued, take a break. Put your hearing aids back on a couple of hours later. Practice getting used to your new hearing aids a little every day. Be patient. Do not wear your hearing aids all day long during this period. Your progress will depend on your commitment to hearing better. Time, Practice & Experience Gradually increase the time you spend wearing your hearing aids by wearing them in your car, at the grocery store, and when you run errands. By learning to wear your hearing aids in your daily routine, your brain will soon “tune out” the normal noises you initially may find irritating. Wear your hearing aids while listening to the television (which is more difficult than it seems). Practicing watching television will make other difficult listening situations easier. Practice increasing the distance between you and whoever is speaking without adjusting the volume of your hearing aids. Participate in conversations with two other people at a time in quiet surroundings. Don’t worry if you can’t understand both of them. Try focusing on one at a time. Remember, even a normal-hearing person has trouble understanding when several people are talking at the same time. If you become fatigued, take your hearing aids out for a while, but always put them back in. Do not give up. Like learning a sport or playing a musical instrument — becoming proficient requires daily practice. ASSIGNMENTS 27 28
  • 17. If you haven’t already, wear your hearing aids in louder, more crowded places and for longer periods of time. Wear them to work, worship, parties, meetings, sporting events and restaurants. These are difficult environments, so you will need to be patient and begin learning some skills to improve your listening situation. In listening environments with background noise, concentrate on the speaker. Over time, your brain will subconsciously categorize sounds and will tune out background noise and focus on the speaker. Call your hearing healthcare professional with any questions you have during this process. They understand the difficulties you face dealing with your hearing journey, and are there to help. And remember, there will be situations where it’s difficult to hear even for normal hearing individuals. Take care of your hearing aids (and they’ll take care of you) Like any state-of-the-art device or high-tech instrument, your hearing aids need to be well cared for to work their best. Follow the care and cleaning instructions given to you at your fitting, and your hearing aids should provide years and years of performance and comfort. Time, Practice & Experience Your commitment to make your hearing aids work in your everyday routine. Time spent wearing your hearing aids to become comfortable using them in different environments. Your patience while your brain adjusts to unfamiliar sounds. Managing your own environment by learning what situations you can control and what situations to avoid. BETTER HEARING WILL DEPEND ON: 1 2 3 4 Week THREE 29 30
  • 18. There’s no doubt hearing aids are a significant investment in terms of time and money. But what you’re about to get in return has the potential to be priceless: Feeling more safe and secure Feeling less isolated Being more engaged with family and friends Enjoying music and TV to the fullest Feeling more aware and confident Communicating easier Feeling less reliant on others Improving your overall quality of life Enjoy your new hearing aids. You are well on your way to better hearing! YOUR WAY YOU’RE ON REFERENCES American Tinnitus Association (2013). Retrieved July 2013: www.ata.org. Better Hearing Institute (2013). Retreived July 2013: www.betterhearing.org. Better Hearing Institute (2011). Better Hearing Institute Warns on Do-it-Yourself Hearing Care (press release). Retrieved July 2013: www.betterhearing.org/press/news/Internet_direct_mail_hearing_aids_pr10122011.cfm. Kujawa, S. & Liberman, M. (2009). Adding Insult to Injury: Cochlear Nerve Degeneration after “Temporary” Noise- Induced Hearing Loss. The Journal of Neuroscience, 29(45), 14077-14085. Li-Korotky, H. (2012). Age-Related Hearing Loss: Quality of Care for Quality of Life. The Gerontologist, 52(2), 265-271. Lin, F., Niparko, J., & Ferrucci, L. (2011). Hearing Loss Prevalence in the United States. Archives of Internal Medicine, 171(20), 1851-1853. National Institute on Deafness and Other Communication Disorders (2013). Retrieved July 2013: www.nidcd.nih.gov/ health/statistics/Pages/quick.aspx. World Health Organization (2013). Retrieved July 2013: www.who.int. 31 32
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