Your Map to Navigating the Future of Amazon and Retail Media
- 1. The Amazon and Retail Media Summit Your Map to Navigating the Future of Amazon and Retail Media
- 2. 2 Session 1 10am PT | 1pm ET Amazon and Retail Media State of the Union: Charting the Course Session 2 10:35am PT | 1:35pm ET How Can I Reach Custom Audience Segments on Amazon? Session 3 11:10am PT | 2:10pm ET Why is Omnichannel Measurement the New Gold Standard for Brand Growth? Session 4 11:45am PT | 2:45pm ET Your Map to Navigating the Future of Amazon and Retail Media Session 5 10am PT | 1pm ET Smart Budgets, Strong Brands: The Game-Changing Guide Session 6 10:35am PT | 1:35pm ET How to use Curated Deals to Drive Programmatic Success Session 7 11:10am PT | 2:10pm ET What Are the Latest Strategies for Driving Your Bottom Line? Session 8 11:45am PT | 2:45pm ET Can Amazon be Used as a Brand Builder? DAY 1 Wednesday, February 7, 2023 DAY 2 Wednesday, February 14, 2023
- 3. Today’s Logistics Recording & slides will be in your inbox tomorrow Download relevant resources Log back anytime with same link Join our poll questions - including if you want to talk to our teams after! Katherine Bishop Marketing Webinars Specialist
- 4. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Facebook, and Amazon. Employees Media managed Award-winning culture* $4B #1 1000+
- 5. Some of Our Clients Our Recognition For commerce leaders of today and the future
- 6. Our Speakers Elizabeth Marsten VP, Commerce Strategic Services JOE O’CONNOR Senior Director, Strategic Marketplace Services JEFF COHEN Principal Evangelist, Advertising API KEVIN WEISS VP of Retail Media JENNIFER SILVERBERG CEO
- 7. In 2024, where will you spend the most time learning/testing/investing? ● Streaming TV ● Generative AI ● Addressing signal loss ● List other in the chat POLL
- 8. Video and STV flourished, with diverse competition (Netflix, Disney) and expansions (Peacock, Amazon). 8 Reflecting on 2023 The rise of GenAI and how it shifted marketing strategies. The resilience of the economy and strength of consumer expectations.
- 9. ● 2024: Year of testing and learning ● Hopeful for AI's ability to simplify ecommerce for consumers, retailers, and brands. ● Creative problem solving: Utilizing AI for enhanced ad performance AI’s Influence on E-Commerce
- 10. Marketplace Evolution STV is essential for competing in the market Marketers need internal buy-in for STV funding due to longer investment timelines compared to bottom-funnel ad types. Seize impulse purchasing opportunities - your competitors are.
- 11. Deprecation highlights importance of brand's 1st party data quality and compatibility with data clean rooms like AMC. Tier 1 retailers/marketplaces like Amazon better positioned for cookieless future due to unique assets (Prime, Prime Video, etc.). Extend 1st party data through partnerships with walled garden publishers. Adapting Post-Cookie Deprecation
- 12. ● Omni-channel measurement development. ● STV investment growth makes it imperative to connect ad impact to Amazon sales. ● Trust becomes key currency for commerce success - prioritize consumer safety and comfort amidst AI-driven uncertainty. ● Customer-Centric Approach: Amazon's Problem-Solving Strategy Big Bets for 2024
- 13. Key Takeaways 1. Retail media isn’t just bottom of the funnel: Brands need to engage new customers with video to drive sustainable growth. 2. Impact of GenAI on Strategy: The unexpected proliferation of GenAI prompted strategic shifts, emphasizing scalable and safe adoption, human-centric approaches, and a commitment to embracing change. 3. Signal Loss: Having a direct connection with your customers is crucial for minimizing the impact of Chrome’s cookie deprecation.
- 14. Schedule Your Consultation with an Amazon and Retail Media Expert
- 15. 15 Marketing in 2024: 5 Big Bets for the CMO Read Now ➜
- 16. 16 Session 1 10am PT | 1pm ET Amazon and Retail Media State of the Union: Charting the Course Session 2 10:35am PT | 1:35pm ET How Can I Reach Custom Audience Segments on Amazon? Session 3 11:10am PT | 2:10pm ET Why is Omnichannel Measurement the New Gold Standard for Brand Growth? Session 4 11:45am PT | 2:45pm ET Your Map to Navigating the Future of Amazon and Retail Media Session 5 10am PT | 1pm ET Smart Budgets, Strong Brands: The Game-Changing Guide Session 6 10:35am PT | 1:35pm ET How to use Curated Deals to Drive Programmatic Success Session 7 11:10am PT | 2:10pm ET What Are the Latest Strategies for Driving Your Bottom Line? Session 8 11:45am PT | 2:45pm ET Can Amazon be Used as a Brand Builder? DAY 1 Wednesday, February 7, 2023 DAY 2 Wednesday, February 14, 2023
- 17. Thank you!