Youtube basic reach - by Google
1 like224 views
In Australia, 42% of smartphone users watch videos weekly, with YouTube being the largest video platform, reaching 9 million visitors each month. Australians now spend an average of 8 hours and 29 minutes online each week, showing significant engagement with digital media as compared to traditional media. YouTube's advertising options, particularly TrueView, allow advertisers to pay only for engaged views, enhancing brand exposure and effectiveness.
Youtube basic reach - by Google
- 1. Google Confidential and Proprietary 18M+ Smartphone users in Australia 42% Watch video on their smartphone at least once a week
- 2. The YouTube Audience is active and engaged: Build your destination where your audience is Source: Nielsen Multiscreen report & Google Internal 10.8M unique users each month 2.4Bminutes of video on YouTube every month 85%reach of online Australians +40%of views are on mobile devices Always on 100hours of content uploaded every minute REACH THAT MATTERS
- 3. Reach your target audience with Google With access to 85% of the Australian population in one day, across all devices. 85% YouTube is the largest video site in Australia, reaching 9M visitors per month 187 Million monthly visitors 3+ searches a day Largest display network in the AU reaching 93% of population monthly 1B users world’s most popular email service
- 4. Australians now spend more time online than any other media INTERNET BROADCAST TV TIME SHIFTED RADIO ONLINE RADIO NEWSPAPER Australians 16+ who consume the following media in an average week (Hrs) Source: Nielsen Connected Consumer Report 2015. : Online Australians 16+ who consume the following media in an average week (based on users of each media). * Note that time spent figures are self-reported and among Internet users only. The above figures are not sourced from the official ratings providers/currency data and comparisons outside this data set cannot be made.
- 5. PHONE TABLET WEARABLE LAPTOP GAMES UNIT 2016 The Living Room SMART TV
- 6. YouTube reaches more Australians each week than any TV Network - Across screens Unique Weekly Reach, People 18-54 Source: Roy Morgan Research Apr’14-Mar’15 44% of YouTube audience haven't watched Seven or Nine in past 7 days
- 7. Average time spent per person in Australia was 8 hours 29mins and grew 61% YoY Youtube ABCDailymotionFacebook 8h8m 1h26m 1h36m1h40m +61% YoY -33% YoY -33% YoY +124% YoY
- 8. Broad appeal amongst all Australians Source: Nielsen Media View (Streams) December 2014 Gender Household Income Age 45% of Australians are light/non TV viewers Source: Nielsen Answers Video Census/CMV Data Jan 2014
- 9. Sustain Brand Interest with TrueView Ensure your customers choose you by giving them the choice to skip and pay only when they are actively engaged. About 20% of viewers choose not to skip ads, saving advertisers from paying for the 80% unengaged impressions. ● Pay only when people watch your ad ● Bid on a cost-per-view basis ● Instream and Display options ● Available through AdWords for video
- 10. Proprietary + Confidential TrueView ad formats deepen connections with your consumer Enhance the Message Companion Banners Dig Deeper Call-to-Action Overlay
- 11. Proprietary + Confidential Brand Lift Surveys