YouTube101
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This document provides an introduction to YouTube and tips for getting started using the platform. It discusses YouTube's history and growth, how it works, and why a business might use it. The document then gives 10 tips for getting started, including focusing on your audience, choosing equipment, creating engaging content, using video for branding and customer service, boosting traffic through SEO, connecting to social sites, and being consistent over time. It concludes by introducing the author as an expert in online marketing and encourages contacting him for more help.
YouTube101
- 2. Welcome To YouTube 101 ā A Little About YouTube ā How It Works ā Why You Might Use It ā 10 Tips To Get You Started ā Q and A
- 3. Who Am I??? ā Rick Nielsen ā Full-time Web Ninja Since 1998 ā Built Over 600 Websites ā Hosted Thousands of Websites ā Worked With Over 1,000 Businesses ā Internet Consulting and Coaching
- 4. My YouTube Stats ā Started 2009 Active 2010 ā 25 Videos ā 190,937 Views ā 1,936 Subscribers ā 19,940 Friends ā 75% of Traffic From YouTube
- 5. In The Beginning ā Born on February 14, 2005 ā First Video April 23, 2005 ā āLazy Sundayā ā July 2006 + 65,000 / Day ā October 2006 Google buys for $1.65 billion
- 6. YouTube Today ā 35 hours of video are uploaded every minute ā More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years ā 2 Billion Views Per Day ā Average Person Spends 15 min /day on YouTube
- 7. How It Works ā Google Account ā Get Your Name (youtube.com/yourname) ā Content For Channel ā Upload Video ā Add Great Title and Description ā Distribute to Audience
- 8. The āOld Daysā ā TV ā Radio ā Yellow Pages ā Not Cost Effective For Most Small Businesses
- 9. Why You Might Use YouTube ā āThe Great Equalizerā ā Simple ā Free To Use ā Tools Are Very Low Cost ā No Limits on Content ā SEO Powerhouse
- 10. 10 Tips To Getting Started On
- 11. 1: Your Audience Is There ā 2 Billion Views Daily ā YouTube's Demographic is Broad: 18-54 Years Old and Growing nd ā 2 Most Used Search Engine
- 12. 2: Equipment & Software ā Flip Videoā¢ Camcorders; UltraHD ā iPhone, Android or Other Camera Phone ā PowerPoint ā Jing by TechSmith ā Camtasia Studio ā Article Video Robot
- 13. 3: What To Record ā Screen Cast: No Voice, Just Music ā Screen Cast: Your Narration ā Screen Cast: Other Voice Narration ā Video Camera: Someone Else On Camera ā Video Camera: You On Camera
- 14. 4: You Are You! ā Your Voice Sounds The Same In Person As It Does On Video ā You Look the Same On Video As You Do In Person ā The Camera Does Not Add 20 Pounds To You.. ā Pizza & Cheese Burgers Do That!
- 15. 5: Sales Tool ā Explain Your Product or Service ā Demonstrate Your Product or Service ā Introduce Your Staff ā Tour Your Facility ā Explain How Your Business Is Different ā Video Events
- 16. 6: Customer Service ā Answer Common Customer Questions ā Tutorials On Your Product or Service ā Industry News or Product Updates ā Post a Blog Entry Discussing a Problem And Include a Video For Visual Support
- 17. 7: Traffic Boost ā SEO Friendly Video Titles ā Keyword Rich Description ā Place Your Website Address In Your Video Description ā Video Can Have More SEO Weight Than A Text Post
- 18. 8: Connect Social Sites ā Place YouTube Link on Your Blog ā Place YouTube Link On Other Social Sites ā Include YouTube Link In All Your Emails ā Embed Your Videos On Other Blogs ā Others May Embed Your Videos On Their Sites
- 19. 9: Branding ā Company URL ā Company Logo ā Branded Background Image ā Your Photo ā Color Channel To Match Your Brand
- 20. 10: Never Give Up ā Most Businesses Fail Online Because They Quit Too Soon ā Consistent Work Over A Couple of Years Is The Key ā Don't Be Afraid Of It! YouTube Won't Bite ā Don't Over Think: Provide Great Content And People Will Keep Coming Back
- 21. Contact Me ā rick@thewebtrainer.com ā http://thewebtrainer.com ā SKYPE@thewebtrainer ā 913-220-7065 ā YouTube! http://youtube.com/thewebtrainer