This document discusses strategies for increasing usage of digitized collections after initial digitization. It recommends (1) ensuring content is indexed by search engines like Google, (2) having clear licensing for how content can be reused, and (3) making access and downloading content as easy as possible. The document also suggests (4) building APIs to allow others to build tools using the content, (5) networking with organizations like Europeana and The European Library to expose content more broadly, and (6) considering new projects around 20th century history or connecting usage data.