Yuwei 202 tutorial 3
- 1. COMM 202 tutorial 3: cover letters T29 & T31
- 2. where are we at? StrengthsQuest Skills Matrix Job Research Cover Letter Resume Interview!!
- 3. where are we at? Week 5 READING BREAK Week 8 • cover letter introduction Week 6 Week 7 • cover letter peer review (cover letter drafts due) • job posting research assignment due on Turnitin • resume peer review (resume drafts due) • watch resume emodule • LinkedIn/netw orking
- 4. agenda • cover letter • activity • action items
- 5. why write a cover letter?
- 6. why write a cover letter? • shows your INTENTIONS & INTERESTS – shows SINCERITY and RESEARCH • demonstrates ABILITY TO COMMUNICATE – CREATIVE and PROFESSIONAL • opportunity to elaborate on YOUR STORIES – drawn from your SKILLS MATRIX
- 7. resume vs. cover letter • what’s the difference?
- 8. resume vs. cover letter • what’s the difference? Your resume is about YOU! Your cover letter is about THEM!
- 9. cover letter elements Opening Skill Matching Closing Branding Integration Formatting
- 10. opening Dear , My name is , and I applying to .
- 11. opening Dear , My name is , and I applying to .
- 12. opening takeaways • Expresses keen and genuine interest and/or passion for position • Genuine and unique primary and secondary research indicating interest in company (Make sure the research you show is tied to your interest) • Name Drop (where applicable) • Makes a clear expression of the skills/experience matching the job description
- 13. an example
- 14. you need a hook! How fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds. They said a perfect run would be just one second. In everything that I do I strive to reach that one second – that perfect test score, that perfect presentation, that perfect career. After speaking with Jake Woodson, a recent hire, Dion Chen, and other industry professionals, I know that my personality and passion lies in sales and trading. Through my unique athletic background and passion, I will provide competitiveness and drive that will set a benchmark for future interns. I cannot wait to sit on a trading floor, execute trades, and engage in research while receiving mentorship from the most world-renowned investment bank. A career with Goldman Sachs is my one second and this is how I will help Goldman reach its own one second ideal:
- 15. another example
- 16. your turn!
- 17. skills matching • skills from your skills matrix match the job description (use STARL) • best relevant experiences • link education and other training to the job, and link to the co/position if it’s not obvious • any other qualifications if it doesn’t belong, don’t include it!
- 20. closing “Thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I hope to hear from you soon.”
- 21. closing “Thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I hope to hear from you soon.”
- 22. closing • make a good final impression • show your passion • restate skills with a different wording • give genuine thanks • leave a call to action • tie to previous examples/stories (tie to hook)
- 23. closing • address the elephant in the room – bad grades – relocation – year of study
- 24. closing examples
- 25. branding • consistent throughout cover letter • fits in with the company’s values + yours • good impression • use Job Research Assignment
- 26. integration • cover letter + resume use SAME formatting • stands out! • cover letter reflects and expands on resume • be mindful of spacing
- 27. formatting (address) Date Contact Name Their Title Company Address City, Province, Postal Code Re: Position Title Dear Mr. / Ms. Their Last Name OR Hiring Manager These spaces are important If unknown, this can be omitted AVOID: “To Whom it May Concern” “Dear Sir or Madam” Country is typically unnecessary unless applying outside of Canada
- 29. formatting (sign off) Sincerely, Your Name BCom Candidate 20XX Sauder School of Business Attached: Resume Regards, Best, Written signature optional (provide more space if including) Attached: Resume, Transcript Use “Enclosed: …” only if sending application by mail BCom Candidate 2016These spaces are important
- 31. can, want, fit CAN you do the job? Do you WANT the job? Are you the right FIT?
- 32. This Thursday @ 12:30 - HA 492 Come meet Dan Moore, President – Southwestern Advantage Speaking on: “Certainty in a Completely Uncertain Future” What can you do now to be ready for just about anything as our world changes increasingly fast? *202 bonus marks eligible
- 33. action items • sign up for office hours! • cover letter draft due next tutorial! – bring 2 copies + your job posting! • job posting research assignment is due on turnitin Sunday, Feb 7th • skills matrix due Feb 12th • tutorial next week! Puppy of the week!
Editor's Notes
- #3: -This class mimics a drawn out version of the job application process -You’ve done your SQ, research, skills matrix… -After finishing this process, what steps will you have to repeat for the next job?
- #9: Cover letter shows your INTEREST in the firm It shows your stories, but more importantly, how that links to their firm
- #13: Make connection right off the bat Preface the skills that you’ll be showcasing
- #14: Started off telling a story, capturing attention
- #15: Starts off with a story! -Get reader’s attention
- #18: I feel like you can make any skill belong, if you’re able to build the right bridge and link. Story time: When applying to KPMG, I had a whole bunch of marketing experience on my resume from UBCMA, from working at an advertising agency. So I really focused on what I had learned through marketing about building client relationships and selling a business. I was able to communicate that I understood the parallel between a client in the financial services industry and a consumer in a consumer packaged goods company for example.
- #21: Problem is that you can replace ABC with any other company name, and they wouldn’t even be able to tell. You have personalized a cover letter enough when you replace the co’s name with another company and it no longer works.
- #26: Impression they’re left with after they finish reading your cover letter BRANDING YOURSELF TO THE ORGANIZATION
- #28: They’re looking for a reason to throw out your CL, don’t give them one
- #32: Resume is the can. Cover letter is all three components.