SlideShare a Scribd company logo
Zero to Series A
Arian Radmand
Co-Founder & Director of Engineering
1
2
5
5

Arian Radmand
@aradmand

3

KPIs & MARKETING UPDATE
www.ArianRadmand.com

4

KPIs & MARKETING UPDATE
www.CoachUp.com
Passion

Find something you love
The Early Days - Infancy

Do you need to raise money?
Business plan or no business plan?
CoachUp In the Early Days…
What we did during infancy

• Market Validation: pre-sold CoachUp
• Seek counsel, not advice

• The Mastermind Group
Raising Capital During Infancy
It’s all about baby steps

• Fake it until you make it – perception matters!
• Selling your idea (not metrics)
• Demonstrable progress
Team  MassChallenge Accelerator  Techstars Accelerator
Investors are herded animals … not lone wolves

Know this and make them believe that the herd is leaving them behind
Adolescence:

Time to get some help
Learn to systemize and delegate
Start going from this:

To this:


CoachUp During Adolescence
(Hint: we’re still here)

• Investing in our team

• Structuring our business to scale for the future

• Great businesses structure themselves properly from day one,
they don’t just magically arrive at greatness one day.
Raising Financing - Larger Seed Rounds + VC Series A
If you make it to this stage, congrats!

You’re no longer selling an Idea…
Now, you're selling METRICS!
Resources and Action Items

Tangible steps you can (and should) take right now

Become active in the Boston startup community!
• WebInno - http://webinnovatorsgroup.com
• Venture Café - http://www.vencaf.org
• Meetups (find something you’re passionate about) –
http://www.meetup.com
Work out of a co-working space for a month or so … and then move to a new one
• Cambridge Innovation Center - http://cic.us
• Workbar - http://workbar.com
Advice / Suggestions
• Always favor action over inaction. Get out and do something!
• Remember, ideas are WORTHLESS!!! Execution and implementation
is everything!
• Strive to build a BUSINESS not to merely have a JOB … there is a difference.

“If you don’t do it this year, you will be one year older when you do.” -Warren Miller
Helpful Books … etc:

www.ArianRadmand.com/resources

More Related Content

PDF
"From ideation to acquisition" by Stella Garber from Trello
PPT
Succeed beyond Success
PPT
Starting up startups
PPT
Succeed eyond Success Presentation
PPTX
Anotherppt
PDF
Starting a startup
PDF
5 reasons your company has bad UX
PDF
Mass extiniction
"From ideation to acquisition" by Stella Garber from Trello
Succeed beyond Success
Starting up startups
Succeed eyond Success Presentation
Anotherppt
Starting a startup
5 reasons your company has bad UX
Mass extiniction

What's hot (20)

DOCX
How to start a startup stanford - sam altman - oct nov 2014 - 18 lectures v...
PDF
Wendy Acker-Avila University
PPTX
EIA2019Portugal - Entrepreuship. The Ultimate Team Sport - Ken Singer
PDF
1nspiring 4.28
PDF
1nspiring Day
PPTX
Jigsawbeings principles
PPTX
[U&I SUMMIT 2017] Skurt >> Everette Taylor "Fueling Growth Through Emotional ...
PDF
Financial Increase in Your Business
PPTX
Leaning towards a Lean startup
PPT
Success Tips for Young and Aspiring Entrepreneurs
PDF
ICE_Presentation_Final.compressed
PPTX
EIA2017Italy - Ken Singer - Entrepreneurship. The Ultimate Team Sport.
PDF
The Practical Knowledge and Skills that New Generation of Entreprenuers Shoul...
PPTX
Career Wheels
PPTX
Team buildin gpptx
PDF
1nspiring 4.11
PPTX
Design Thinking & Lean Product Development •How to Identify a Real Problem Th...
PDF
User Stories by Collaboration - Agile Games (Agile New England)
PDF
About me - juliana mendez onecowork
PDF
Wiley Relay Promotion February 2014
How to start a startup stanford - sam altman - oct nov 2014 - 18 lectures v...
Wendy Acker-Avila University
EIA2019Portugal - Entrepreuship. The Ultimate Team Sport - Ken Singer
1nspiring 4.28
1nspiring Day
Jigsawbeings principles
[U&I SUMMIT 2017] Skurt >> Everette Taylor "Fueling Growth Through Emotional ...
Financial Increase in Your Business
Leaning towards a Lean startup
Success Tips for Young and Aspiring Entrepreneurs
ICE_Presentation_Final.compressed
EIA2017Italy - Ken Singer - Entrepreneurship. The Ultimate Team Sport.
The Practical Knowledge and Skills that New Generation of Entreprenuers Shoul...
Career Wheels
Team buildin gpptx
1nspiring 4.11
Design Thinking & Lean Product Development •How to Identify a Real Problem Th...
User Stories by Collaboration - Agile Games (Agile New England)
About me - juliana mendez onecowork
Wiley Relay Promotion February 2014
Ad

Viewers also liked (20)

PPT
Lyft presentation
PDF
Standard Treasury Series A Pitch Deck
PDF
TouristEye - Personalizing The Travel Experience - 500 Startups
PDF
Square pitch deck
PDF
Kibin
PDF
Binpress
PDF
task.ly pitch deck
PDF
Sverve
PDF
LaunchRock
PDF
BrandBoards demo day pitch deck
PDF
PinMyPet
KEY
300 Milligrams - Demo Day Presentation
PDF
Daily hundred Pitch Deck 2014
PDF
PPTX
Pitch deck for Kejahunt
KEY
Farmeron
PDF
Tealet - DRINK THE TEA
PPTX
Platforms or Two-sided markets
PDF
Mattermark 2nd (Final) Series A Deck
PDF
Kickfolio - 500Startups Batch 5
Lyft presentation
Standard Treasury Series A Pitch Deck
TouristEye - Personalizing The Travel Experience - 500 Startups
Square pitch deck
Kibin
Binpress
task.ly pitch deck
Sverve
LaunchRock
BrandBoards demo day pitch deck
PinMyPet
300 Milligrams - Demo Day Presentation
Daily hundred Pitch Deck 2014
Pitch deck for Kejahunt
Farmeron
Tealet - DRINK THE TEA
Platforms or Two-sided markets
Mattermark 2nd (Final) Series A Deck
Kickfolio - 500Startups Batch 5
Ad

Similar to Zero to Series A - CoachUp co-founder Arian Radmand talks growth and raising $6.7 million (20)

PDF
The Scalable Startup by Tom Nora - II
PDF
Startup roadmap
PPTX
Accelerators V1.0 - Betting against the odds
PDF
101 on startups
PDF
2011.04.08 startup-sauna-stockholm
PPTX
10 things to keep in mind
PDF
FLYSE Kick Off Event Presentation
KEY
2012 badcamp-batson
PPT
Bootstrapping the stratups
PPTX
Techstars Patriot Boot Camp Fundraising Preso
PPTX
Startup Bootcamp - Session 3 of 8 - Turning your Passion into a Business Oppo...
PPTX
The Art of Start in Jordan
PDF
Starting startups
PDF
July 2018 Jeremy Liddle Crazy Entrepreneurs Event Slides
PDF
the Learning Startup intro
PPTX
ASU Startup School Session 1
PDF
Building bootstrapped businesses_srikrishna_2010_mar_unpluggd
PPT
Show Me The Money London 2014 - Presentation by John Spindler Ceo of Capital ...
PPTX
Zero to 100 - Part 1: Intro + First Section
PPTX
Ideation Bootcamp - Week 1 - Big Idea, Markets and Problems
The Scalable Startup by Tom Nora - II
Startup roadmap
Accelerators V1.0 - Betting against the odds
101 on startups
2011.04.08 startup-sauna-stockholm
10 things to keep in mind
FLYSE Kick Off Event Presentation
2012 badcamp-batson
Bootstrapping the stratups
Techstars Patriot Boot Camp Fundraising Preso
Startup Bootcamp - Session 3 of 8 - Turning your Passion into a Business Oppo...
The Art of Start in Jordan
Starting startups
July 2018 Jeremy Liddle Crazy Entrepreneurs Event Slides
the Learning Startup intro
ASU Startup School Session 1
Building bootstrapped businesses_srikrishna_2010_mar_unpluggd
Show Me The Money London 2014 - Presentation by John Spindler Ceo of Capital ...
Zero to 100 - Part 1: Intro + First Section
Ideation Bootcamp - Week 1 - Big Idea, Markets and Problems

Recently uploaded (20)

PDF
1911 Gold Corporate Presentation Aug 2025.pdf
PDF
Module 2 - Modern Supervison Challenges - Student Resource.pdf
PDF
How to Get Business Funding for Small Business Fast
PDF
Solaris Resources Presentation - Corporate August 2025.pdf
DOCX
80 DE ÔN VÀO 10 NĂM 2023vhkkkjjhhhhjjjj
PPTX
basic introduction to research chapter 1.pptx
PDF
NISM Series V-A MFD Workbook v December 2024.khhhjtgvwevoypdnew one must use ...
DOCX
Handbook of Entrepreneurship- Chapter 5: Identifying business opportunity.docx
PDF
TyAnn Osborn: A Visionary Leader Shaping Corporate Workforce Dynamics
PPTX
Sales & Distribution Management , LOGISTICS, Distribution, Sales Managers
PPTX
operations management : demand supply ch
PDF
Booking.com The Global AI Sentiment Report 2025
PDF
NEW - FEES STRUCTURES (01-july-2024).pdf
PPTX
BUSINESS CYCLE_INFLATION AND UNEMPLOYMENT.pptx
PDF
Technical Architecture - Chainsys dataZap
PPTX
Project Management_ SMART Projects Class.pptx
PDF
Introduction to Generative Engine Optimization (GEO)
PPTX
Negotiation and Persuasion Skills: A Shrewd Person's Perspective
PDF
ANALYZING THE OPPORTUNITIES OF DIGITAL MARKETING IN BANGLADESH TO PROVIDE AN ...
PDF
Blood Collected straight from the donor into a blood bag and mixed with an an...
1911 Gold Corporate Presentation Aug 2025.pdf
Module 2 - Modern Supervison Challenges - Student Resource.pdf
How to Get Business Funding for Small Business Fast
Solaris Resources Presentation - Corporate August 2025.pdf
80 DE ÔN VÀO 10 NĂM 2023vhkkkjjhhhhjjjj
basic introduction to research chapter 1.pptx
NISM Series V-A MFD Workbook v December 2024.khhhjtgvwevoypdnew one must use ...
Handbook of Entrepreneurship- Chapter 5: Identifying business opportunity.docx
TyAnn Osborn: A Visionary Leader Shaping Corporate Workforce Dynamics
Sales & Distribution Management , LOGISTICS, Distribution, Sales Managers
operations management : demand supply ch
Booking.com The Global AI Sentiment Report 2025
NEW - FEES STRUCTURES (01-july-2024).pdf
BUSINESS CYCLE_INFLATION AND UNEMPLOYMENT.pptx
Technical Architecture - Chainsys dataZap
Project Management_ SMART Projects Class.pptx
Introduction to Generative Engine Optimization (GEO)
Negotiation and Persuasion Skills: A Shrewd Person's Perspective
ANALYZING THE OPPORTUNITIES OF DIGITAL MARKETING IN BANGLADESH TO PROVIDE AN ...
Blood Collected straight from the donor into a blood bag and mixed with an an...

Zero to Series A - CoachUp co-founder Arian Radmand talks growth and raising $6.7 million

  • 1. Zero to Series A Arian Radmand Co-Founder & Director of Engineering
  • 2. 1 2 5 5 Arian Radmand @aradmand 3 KPIs & MARKETING UPDATE www.ArianRadmand.com 4 KPIs & MARKETING UPDATE www.CoachUp.com
  • 4. The Early Days - Infancy Do you need to raise money? Business plan or no business plan?
  • 5. CoachUp In the Early Days… What we did during infancy • Market Validation: pre-sold CoachUp • Seek counsel, not advice • The Mastermind Group
  • 6. Raising Capital During Infancy It’s all about baby steps • Fake it until you make it – perception matters! • Selling your idea (not metrics) • Demonstrable progress Team  MassChallenge Accelerator  Techstars Accelerator
  • 7. Investors are herded animals … not lone wolves Know this and make them believe that the herd is leaving them behind
  • 8. Adolescence: Time to get some help Learn to systemize and delegate Start going from this: To this: 
  • 9. CoachUp During Adolescence (Hint: we’re still here) • Investing in our team • Structuring our business to scale for the future • Great businesses structure themselves properly from day one, they don’t just magically arrive at greatness one day.
  • 10. Raising Financing - Larger Seed Rounds + VC Series A If you make it to this stage, congrats! You’re no longer selling an Idea… Now, you're selling METRICS!
  • 11. Resources and Action Items Tangible steps you can (and should) take right now Become active in the Boston startup community! • WebInno - http://webinnovatorsgroup.com • Venture Café - http://www.vencaf.org • Meetups (find something you’re passionate about) – http://www.meetup.com Work out of a co-working space for a month or so … and then move to a new one • Cambridge Innovation Center - http://cic.us • Workbar - http://workbar.com
  • 12. Advice / Suggestions • Always favor action over inaction. Get out and do something! • Remember, ideas are WORTHLESS!!! Execution and implementation is everything! • Strive to build a BUSINESS not to merely have a JOB … there is a difference. “If you don’t do it this year, you will be one year older when you do.” -Warren Miller
  • 13. Helpful Books … etc: www.ArianRadmand.com/resources