The Zodiac opening title sequence takes place across a newspaper, panning and circling headlines to build intrigue without revealing the full story. It uses a dark, unsettling song and black and white visuals with red ink to highlight words and names. The only location clue is the "San Francisco Chronicle" newspaper, relevant as the killer contacted them. Credits are brief and focus on the studios, director, and top three actors, with less emphasis on stars than other films. The sequence aims to subtly tease clues about an ominous crime through the newspaper format.