The Cathy (Catch Them Young) monthly reading programme, initiated by Zodml in 2003, encourages local government primary school pupils to develop a reading habit by providing them with books and library access. Each month, 26 selected students engage with authors to discuss their assigned readings, fostering a love for literature while also promoting library membership. The programme has positively impacted over 1,600 children, inspiring them and their peers to embrace reading.