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Salford City College
Eccles Centre
Creative Media Production




Use of text:                                   Title/Credit Sequence. Credits come up very often in this graphic with the names of producers,
(Title, Credits, animated captions, stings,    actors, just people who helped with the film etc. It’s in an old fashioned font because the film
indents, interactive menus, web banner)        is set a long time ago and it fits with the style of the film. The name of the film also appears in
                                               larger letters and once or twice it gives us some information about the film.

Brief description:                             We briefly see many scenes from the film which then freeze and effects are used to make
What do you see?                               them look old fashioned, then credits appear in old fashioned text. This lasts about 4-5 seconds
                                               each time and then it changes to a different scene from the film and does the same
                                               throughout the ending sequence. This is done to add the old fashioned effect to the ending
                                               sequence because the viewers have just watched a film set in older times so the ending
                                               sequence carries on the old times theme.




Techniques used:                               A lot of visual effects are used to make the freeze frames from the film look old fashioned and
Animation, Visual Effects, Colour Rendering,   fit in with the style of the film. The colours change to more old fashioned colours obviously to
Graphics, Movement                             make it look older fashioned. The only real movement in the sequence is the movement of the
                                               characters in the scenes from the film shown in the sequence before they freeze and effects
                                               are used.




                                                                                                                                                  1
Salford City College
Eccles Centre
Creative Media Production

Advanced techniques:                           The scenes shown from the film are slightly blurred to keep the old fashioned look before the
Blur, Sharpen, Distortion, Rotation, Opacity   effects are used on them. The picture is then sharpened when the image freezes and the
                                               effects kick in.




Technical comments:                            Video Format = HD, Screen Ratio = 16:9m Resolution = 1280 x 720, Frame rate = 30 fps,
Video Format, Screen Ratio, Resolution,        Compression = MP4.
Frame rate, Compression


Motion Graphics and Video Compositing                                                                                               Unit 64


Glossary

Motion graphics -   Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
                    usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident –             The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners –       A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
                    Banner usually a mix of motion graphics and video




                                                                                                                                               2
Salford City College
Eccles Centre
Creative Media Production

Video Format -              3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
                            Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
                            digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio –              Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
                            Widescreen (16:9) in a cinematic sequence.
Resolution –                The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate -                The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
                            fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
                            (jerkiness).
Compression –               The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
                            image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
                            sites)




                                                                                                                                                          3

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Motion graphics and_compositing_video_analysis_worksheet 4

  • 1. Salford City College Eccles Centre Creative Media Production Use of text: Title/Credit Sequence. Credits come up very often in this graphic with the names of producers, (Title, Credits, animated captions, stings, actors, just people who helped with the film etc. It’s in an old fashioned font because the film indents, interactive menus, web banner) is set a long time ago and it fits with the style of the film. The name of the film also appears in larger letters and once or twice it gives us some information about the film. Brief description: We briefly see many scenes from the film which then freeze and effects are used to make What do you see? them look old fashioned, then credits appear in old fashioned text. This lasts about 4-5 seconds each time and then it changes to a different scene from the film and does the same throughout the ending sequence. This is done to add the old fashioned effect to the ending sequence because the viewers have just watched a film set in older times so the ending sequence carries on the old times theme. Techniques used: A lot of visual effects are used to make the freeze frames from the film look old fashioned and Animation, Visual Effects, Colour Rendering, fit in with the style of the film. The colours change to more old fashioned colours obviously to Graphics, Movement make it look older fashioned. The only real movement in the sequence is the movement of the characters in the scenes from the film shown in the sequence before they freeze and effects are used. 1
  • 2. Salford City College Eccles Centre Creative Media Production Advanced techniques: The scenes shown from the film are slightly blurred to keep the old fashioned look before the Blur, Sharpen, Distortion, Rotation, Opacity effects are used on them. The picture is then sharpened when the image freezes and the effects kick in. Technical comments: Video Format = HD, Screen Ratio = 16:9m Resolution = 1280 x 720, Frame rate = 30 fps, Video Format, Screen Ratio, Resolution, Compression = MP4. Frame rate, Compression Motion Graphics and Video Compositing Unit 64 Glossary Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are usually combined with audio for use in multimedia projects. Compositing video - When there are several different clips of video are layered over one another to create a single image. Interactive Menus – DVD Interface or Interactive Menus on a web page Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme. Animated Captions – Animated Graphics layered over an image / video Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web Banner usually a mix of motion graphics and video 2
  • 3. Salford City College Eccles Centre Creative Media Production Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels) Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be Widescreen (16:9) in a cinematic sequence. Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format. Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25 fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing (jerkiness). Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload sites) 3