The document provides guidance on prioritizing a product feature backlog by scoring features based on three criteria: demand, difficulty, and impact. Features are given a score from 1 to 3 for each criteria, with 3 being the highest. These scores are then combined to calculate an overall "backlog busting score" that determines the order features should be built, with higher scoring features prioritized first. The author encourages the reader to start building the highest scoring features.