Welcome to TMC.pptx
- 1. Click to edit Master title style 1 Welcome to TMC The aspiring ITES and SaaS company in Bangladesh
- 2. Click to edit Master title style 2 Mission TMC’s mission is to provide digital marketing and digital strategy implementation for the HNS Group’s existing products and services, along with developing in house software products and services and other IT enabled products and solutions for Bangladesh and to the world. 2
- 3. Click to edit Master title style 3 Vision TMC’s vision is to become the leading IT and knowledge based platform from Bangladesh into the global arena by creative content and exceptional marketing mix of platform, process, performance and by people for people, from traditional marketing of products, place, price and promotion. 3
- 4. Click to edit Master title style 4 Things to do in house • Audit all sites of the group • Find potential customers for existing products and services • Develop digital strategy for existing products and enhance customer acquisition • Find out deficient areas for improvement and implement ERP applications • Build a chatbot for HNS automobiles and build a strong customer database • Retain and improve CRM through in house software as products and service • Develop data and customer oriented software for future business • Programmatic, RTB and AI based data analytics platforms. 4
- 5. Click to edit Master title style 5 Tactical daily job 5 1. One facebook post for all assets everyday. 2. One Instagram, twitter, snapchat and pinterest images daily. 3. One youtube, Tiktok, vimeo and owned video posts per week. 4. One blogpost, white paper, article submission per week. 5. One email blast every week to minimum 20000 subscribers. 6. One website checking every week for content update.
- 6. Click to edit Master title style 6 Inbound 6
- 7. Click to edit Master title style 7 Strategic action every month to report 7 • One page SEO every week • Off page SEO every week • SERP update every week with maps, images, in all major search engines. • Weekly Analytics and strategic modification. • Data mining and data analytics and business intelligence. • Viral and influencer optimization • SERP advancement monitoring
- 8. Click to edit Master title style 8 What is digital marketing? What is digital marketing 8
- 9. Click to edit Master title style 9 Marketin g Chanel 9
- 10. Click to edit Master title style 10 SEO Tactics 10
- 11. Click to edit Master title style 11 Marketing Analytics Ability to accurately and report on the past Analyze the present Predict the future? Customer preferences and expectations fulfillment Integrated Marketing Analytics Platform is the solution 11
- 12. Click to edit Master title style 12 Challenges and things in response 12 • Proliferation of digital channels, consumers use multiple channels, using variety of digital devices in a variety of protocol, specifications and interfaces. • Competition is intensifying • Explosive volumes of data • Managing Complex Customer relations both digital and traditional • Responding and initiating dynamic customer actions • Extracting value from big data
- 13. Click to edit Master title style 13 With advanced analytics: Measure monitor and test campaign performance on the fly on what works and what doesn’t, customer experience and marketing ROI in an agile cost efficient way. 13 Objective
- 14. Click to edit Master title style 14 DM HUB 14
- 15. Click to edit Master title style 15 “ Things to do outside (DOOH) 15 • Market software and digital strategy services to potential clients • Participate in E-GP and provide appropriate solutions • Sell products and services with increase ITES capacities • Implementation of Online Payment System
- 16. Click to edit Master title style 16 “ 1. Break even the cost of doing business with in house services 2. Side by side develop and market appropriate market oriented software by in-house or outsourced programmers and developers 3. Develop attainable milestones to increase productivity and efficiency while minimizing cost and existing loopholes. 16 Things to do now
- 17. Click to edit Master title style 17 Things to do in future HNS will apart from selling automotive vehicles from the showroom and dealers, the maximum numbers of cars will be sold online, and we shall develop our own online portal like www.carvana.com Carvana https://www.carfirst.com/ 17
- 18. Click to edit Master title style 18 “ We are a digital content and data analytics team to provide custom solutions to enhance business intelligence and business operations to global markets by all who needs it at scale without breaking the bank, like newscred, a company owned by a Bangladeshi, but they don’t have a client here, alternatively, no client in Bangladesh can’t afford them. 18 What we are
- 19. Click to edit Master title style 19 “ We are not hardware sellers. We may enter into occasional e-gps, import stuff and sell them, but that’s not our core competency, our core competency is the software solution to bring the best marketing ROI for us and for companies around the world. 19 What we are not
- 20. Click to edit Master title style 20 20 Questions and comments
- 21. Click to edit Master title style 21 Thanks and Salam