How to Start Up in 1 Hour
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The document outlines Susie Pan's presentation on starting a startup using the Lean Startup methodology. The presentation discusses problem validation, creating a minimum viable product (MVP), and experimentation. It provides two examples of startups, Wirkn and Science Expo, and how they validated problems and assumptions when starting out. The key takeaways are to focus on the problem not the solution, solve the problem better than others, build and test solutions through experiments, and use metrics to guide the startup process.
How to Start Up in 1 Hour
- 1. How to Start Up By: Susie Pan (@susieshier) ICE Conference – April 2015
- 2. www.susiepan.com | me@susiepan.com | @susieshier Agenda 1. Who am I? 2. Lean Startup – Problem validation – MVP – Experimentation 3. Examples – Wirkn – Science Expo 4. Q&A
- 3. WHO AM I?
- 4. www.susiepan.com | me@susiepan.com | @susieshier Susie Pan Wanderer Connector World Traveler Serial Entrepreneur
- 5. www.susiepan.com | me@susiepan.com | @susieshier My Journey
- 6. THE WORKSHOP
- 7. www.susiepan.com | me@susiepan.com | @susieshier Why do people become entrepreneurs?
- 8. www.susiepan.com | me@susiepan.com | @susieshier Biggest Misconception Fall in love with your problem, not your solution.
- 9. www.susiepan.com | me@susiepan.com | @susieshier This Workshop How to breakdown a really complicated problem into assumptions to validate?
- 10. www.susiepan.com | me@susiepan.com | @susieshier The Lean Startup
- 11. www.susiepan.com | me@susiepan.com | @susieshier Minimum Viable Product
- 12. REAL EXAMPLES
- 13. www.susiepan.com | me@susiepan.com | @susieshier Example 1: http://wir.kn/ice
- 14. www.susiepan.com | me@susiepan.com | @susieshier Problem Validation 1. Students/millennials have a hard time getting jobs – Wirkn makes the process easier 2. Managers want a better process for screening – Wirkn helps managers save time, lower costs, and provide higher quality
- 15. www.susiepan.com | me@susiepan.com | @susieshier Take 5 minutes to discuss… What are some assumptions being made? What are some tests to run to validate the assumptions?
- 16. www.susiepan.com | me@susiepan.com | @susieshier Assumptions 1. People would apply to employers, not jobs 2. Applicants don’t mind recording videos 3. Employers prefer to screen videos over resumes 4. Geography is key consideration in searching for jobs 5. Colleagues want the ability to message each other in-app 6. Shift management is a big problem for employers and employees
- 17. www.susiepan.com | me@susiepan.com | @susieshier Example 2: Science Expo Problem: STEM education in school is insufficient Assumption: Learning should also occur beyond the classroom Solution: Connections to enrichment opportunities Delivery: Programming
- 18. www.susiepan.com | me@susiepan.com | @susieshier New Program: Mentorship or Ambassadors Take 5 minutes to write down: Problem: How do you break down this problem? Assumption: What assumptions are you making? Solution: What are potential solutions? Delivery: How can you test those assumptions?
- 19. CONCLUSION
- 20. www.susiepan.com | me@susiepan.com | @susieshier Key Takeaways 1. Fall in love with your problem, not your solution 2. Solve the problem better than everyone else 3. Build, measure, learn in the most cost and time effective way 4. Running a startup is simply a series of experiments to de-risk and validate your assumptions 5. Have key metrics as your North Star guide
- 21. www.susiepan.com | me@susiepan.com | @susieshier Thank you! • Fill in the survey please • Connect – www.wirkn.com | @GetWirkn – www.science-expo.org | @ScienceExpo – www.susiepan.com | @Susieshier • Get involved – Sign up! – Send me a message • Ask questions