Linked in for_selkirk
- 1. S LinkedIn Training Tara Kettner, CHRP info.spirehrconsulting@gmail.com https://ca.linkedin.com/in/tara-kettner-spirehrconsulting
- 2. Questions S 1. Should we use a university or company page? Or both? S 2. How can we best support students in setting up and managing their LinkedIn profiles and ultimately co-op/job search?
- 4. S Company, Group, or Showcase pages? • University page geared towards students and alumni – Showcase pages for aspects the university would like to highlight. Example – Uvic’s executive programs. http://www.socialmediaexaminer.com/how-to-use-linkedin- showcase-pages-for-business/ • Group page or university page? Example – UVic group co-ops and careers https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/T ipSheet_RunningaGroup.pdf • Company pages traditionally for employees of the university, however – seems they will be merging . . . http://www.huffingtonpost.com/jason- boucher/finally-linkedin-universi_b_12010490.html
- 5. S Who owns and manages? • University page – typically comm/marketing • Company page – typically comm or HR • Develop clear roles and responsibilities for each admin and “posting guidelines” • Go to any university page and click “LinkedIn for Education” in the top right corner, then choose “For You” for helpful tips
- 6. Other questions . . . S Types of memberships – let’s explore; click “Try Premium” at top right of your page S Collecting data to benchmark where we are now S https://www.linkedin.com/help/linkedin/answer/26032/understanding- company-page-analytics?lang=en S http://sproutsocial.com/insights/linkedin-analytics/ S http://blog.hubspot.com/blog/tabid/6307/bid/28736/LinkedIn-Launches- Analytics-Tool-for-Groups.aspx S Using career pages S https://www.linkedin.com/help/linkedin/answer/4501/linkedin-career-pages- overview?lang=en
- 7. Helping students set up LinkedIn profile S Have students bring in current resume S Offer to have professional photo taken S Use LinkedIn guidelines; S Go to any university page S In the top right, click “LinkedIn for Education”
- 8. Other resources S LinkedIn job app S https://www.workbc.ca, http://www.indeed.ca/ S Exploring companies where you’d like to work and contacting them directly (networking on LinkedIn is useful for this) S Association websites – such as https://www.apeg.bc.ca/Home S https://linkedin.com/in/williamarruda - personal branding guru
- 9. LinkedIn Learning S Currently free to try out until end of October, but will only be available for premium users after that S https://www.lynda.com/ ; https://www.coursera.org/ S https://www.linkedin.com/help/linkedin/answer/530/educat ional-webinars-about-linkedin?lang=en (free) S https://www.youtube.com/results?search_query=using+li nkedin+to+find+a+job
- 10. S Thank You!