Digipak presentations
- 1. DIGIPAK In Rainbows - Radiohead
- 2. Digipak The digipak consists of: • Front cover • Track listing • Lyrics • Actual CD/Vinyl (multiple) • Album art The album cover is designed to promote the artists USP, and could include the following techniques: • Iconic Head Shot • Iconic graphic design • Iconic image (no artist)
- 4. In Rainbows – Production Recording with producer Nigel Godrich, Radiohead worked on In Rainbows for more than two years, beginning in early 2005. Between recording, the band toured Europe and North America for three months in mid 2006, performing many new songs. The songwriting on In Rainbows was more personal than other Radiohead albums, with singer Thom Yorke describing most tracks as hs versions of “seduction songs” Radiohead incorporated a variety of musical styles and instruments, using electronic music, string arrangements, pianos, celestas, and the ondes Martenot.
- 5. In Rainbows - Artwork • The In Rainbows artwork was designed by Stanley Donwood, who worked with Yorke in designing Radiohead’s album art since 1994. Donwood worked in the studio as Radiohead were working on the album, which allowed the mood of the music to be conveyed in the album artwork, and regularly put up images in the studio and on the studio computer for the band to interact with and comment on. He also posted image daily on the band’s website, through none of the images were used in the final album artwork. Donwood experimented with a photographic etching technique, putting prints into acid baths with various results and throwing wax at paper, creating images influenced by NASA’s space photographs. Donwood originally planned to explore suburban life, but realized it did not fit the album sound, saying “it’s a sensual record and I wanted to do something more organic”. Describing the album cover, Donwood said: “its very colourful – I've finally embraced colour! It’s a rainbow but it is very toxic, its more like the sort of one you’d see in a puddle”. The band decided not to release the cover for the digital release of the album, preferring to hold it back for the physical release. The “discbox” release of the album includes a booklet containing additional artwork by Donwood.
- 6. Format and Distribution For the In Rainbows download release, Radiohead employed the network provider PacketExchange to bypass public internet servers, using a less-trafficked private network. The download was packaged as a ZIP file containing the album’s ten tracks encoded in 160 kbit/s DRM-free MP3 format. The staggered online release began at about 5:30 on 10th October 2007. On 10 December, the download was removed. Fans could also order a limited "discbox" edition from inrainbows.com, containing the album on CD and two 12" heavyweight 45 rpm vinyl records with artwork and lyric booklets, plus an enhanced CD with eight additional tracks, digital photos and artwork, packaged in a hardcover book and slipcase. The “discbox” edition was shipped on December 3, 2007. In June 2009, Radiohead made the second In Rainbows disc available for download on their website for £6. In Rainbows was released on CD and vinyl in Japan BMG on 26th December 2007, in Australia on 29th December 2007 by remote control records, and in the US and Canada on 1st January 2007 by ATO imprint TBD Records and MapleMusic/Fontana respectively. Elsewhere, the album was released on 31 December 2007 by independent record label XL Recording. The CD release came in a cardboard package containing the CD, lyric booklet, and several stickers that could be placed on the blank jewel case to create cover art. In Rainbows was the first Radiohead album available for download in several digital music stores, such as the iTunes Store and Amazon MP3.