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How to think of a Great Idea?




            Tom Praison
         Developer @ Yahoo!

            @tompraison
What is the most resilient
parasite? Bacteria? A
virus? An intestinal worm?

An idea. Resilient... highly
contagious.

Once an idea has taken
hold of the brain it's almost
impossible to eradicate

            ”Cobb” - Inception(2010)
What’s an Idea?
An Idea is anything which
changes our lifestyles.




         The way we live, think and work
An Idea
Bright Idea
Green Idea
Business Idea
Broken Idea
Small Idea
Big Idea
Many Ideas
No idea
Generating Ideas
1. Strive for Quantity
2. Defer Judgment
3. Seek New
   Combinations
4. Use your imagination
1. Strive for Quantity

    Innovation scholars
 predict that it takes 3,000
 raw ideas for 1 successful
            idea.
2. Defer Judgment
Seek new combinations
• New combinations from existing parts.
• Put old things to a new uses.
• Take an element and make it bigger or smaller.
Use your imagination
• Avoid the common response zone.
• More ideas force you to use your imagination.
• Let ideas incubate. Re-visit with a new
  perspective.
1. Use Positive Judgment
2. Consider Novelty
3. Stay Focused
4. Redirect Yourself
BRAINSTORMING
Brainstorming - Solo
1.   Exhaust all options
2.   Sketch or Draw
3.   Avoid Disruptions
4.   Keep a journal
5.   Do what works for you
Brainstorming - Group
1.   Set a time limit
2.   Keep groups small
3.   Stay on track
4.   Give everyone a chance
5.   Don’t criticize
STOP – LETS GET TO A
SOLUTION
Convergence

             Business          User
              Goals        Consideration




Problem
                                           Constraints
Definition

                        Hack
Idea Visualization
Workflow Diagrams
Wireframes
Paper Mockups
Storyboards
Recapitulation
• Conduct a quick brainstorm by yourself or in a
  group
• Define a problem statement
• Identify constraints, target users, business
  goals
• Visualize and capture ideas by using
  wireframes, mockups, storyboards
Final Story of WWW
Look how WWW has changed our lifestyle
Thank You

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