Retail formats part 3
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This document discusses different types of retail formats, dividing them into store-based retailing and non-store-based retailing. Some examples of non-store-based retailing discussed are direct marketing, which involves exposing customers to goods through non-personal media and allowing them to order by mail, phone or online; direct selling, which involves personal contact with customers in their homes; and vending machines, which allow 24-hour automated sales without sales personnel. The document also briefly outlines other non-traditional retail formats such as electronic retailing (e-commerce), mobile van retailing, video kiosks, event retailing, trade parks, and forecourt retailing at gas stations.
Retail formats part 3
- 1. RETAIL FORMATS PART –III (NON-STORE-BASED RETAILING) VIJYATA LIKE SHARE SUBSCRIBE
- 2. Retailing is as old as civilization, and with times the business of retailing has undergone various transformations keeping the central gist of trading to the final consumer intact. The store change their format, style of presentation and assortment, i.e the variety and depth of merchandise as per the requirements of the customers. There are different type of retailing formats, which can be opted by a retailer based on their target market and own resources.
- 3. RETAIL FORMATS Ownership Independent Chain Franchise Vertical marketing system Consumer Cooperatives Store-based Retailing Food-based Retailing Convenience Store Supermarket Food-based Superstore Limited-line store General Merchandise Retailers Specialty Store Full-line Discount store Factory Outlet Membership Club Flea Market Off-price Chain Traditional Departmental Store Non store based Retailing Direct Marketing Mail Orders Vending Machine Web-stores Tele-stores Other
- 5. TRADITIONAL RETAILING Direct Marketing DIRECT SELLING VENDING MACHINE
- 6. Traditional Retailing In direct marketing, a customer is first exposed to a good or service through a non-personal medium (direct mail, TV, radio, magazine, newspaper, computer, tablet, or mobile device) and then orders by mail, phone, or fax (and increasingly by computer, Smartphone, or tablet. Direct Marketing Direct Selling Vending Machine A vending machine is a cash- or card-operated retailing format that dispenses goods and services . It eliminates use of sales personnel and allows 24-hour sales. It is an automatic machine that serves the purpose of selling general merchandise to the customers in absence of any retailer. Direct selling includes both personal contact with consumers in their homes (and other non-store locations such as offices) and phone solicitations initiated by a retailer. A direct-selling strategy emphasizes convenient shopping and a personal touch, and detailed demonstrations can be made
- 7. NON- TRADITIONAL RETAILING ELECTRONIC RETAILING ( E- BUSINESS /WWW) VAN/MOBILE VAN RETAILING VIDEO KIOSKS CONFERENCE/PA RTY/EVENT RETAILING TRADE PARKS FORECOURT RETAILING
- 8. Non-Traditional Retailing Electronic Retailing ( E-business /Www) Van/Mobile Van Retailing The video kiosk is a self- supporting, interactive, electronic computer terminal that displays goods and services on a video screen and permits the viewer to make selections. It uses touch screen for consumers. By simply touching the screen, it shows videos clips, presentations, and product details immediately on screen or on an attached projector or plasma screen. Video Kiosks In this type of retail business, retailer keeps one day stock of his merchandise and goes to an area to serve its permanent customers. Sometimes retailers visit some areas which are totally new to them to attract new customers. It can be STATIC retailing or RAVING retailing Electronic retailing is sales of goods and services through electronic media (over internet). Besides internet digital television, Web-enabled mobile telephones(WAP), tele-conferencing are also used in doing online business. It can be B2B, B2C,G2B or C2C.
- 9. Non-Traditional Retailing Forecourt Retailing Trade Parks Conference/Party /Event Retailing Business complexes are being set up for promotion of retail trade especially the international trade. Some of the examples are India Exposition Mart set up by Handicraft Export Promotion Council in Greater Noida The establishments of stores in front of large buildings of high traffic areas. This concept caught public attention with oil companies trying to allow private companies to set up convenience stores at their fuel station outlets Retailer invite people from nearby localities and after describing positive aspects of the merchandise, sells it. These types of get together/events are organized by the franchisor (retailer) belonging to a big organization.
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