2 - What's New With Windows Hosting (34).ppt

Editor's Notes

• #5: This slide presents a case study summary for a service provider. Review the case study, highlighting the customer pains and the benefits of the Microsoft Solution for Windows-based Hosting solution that was implemented. Emphasize the reduced server build time that ADS provides.
• #6: SPEAKER: Review these definitions with the audience as you begin to explain what the Microsoft Solution for Windows-based Hosting is. Solution A collection of tools, sample code, and documented guidance designed to enable a customer to deploy, operate and customize services and applications based on underlying Microsoft technologies Product Software application that has been assigned one or more stock keeping unit (SKU) identifiers and is sold without additional tools, sample code, and guidance This diagram shows how Windows-based hosting, which is highlighted, works on top of the infrastructure components. Discuss the way those solutions work and can be deployed together or separately. The Microsoft Solution for Windows-based Hosting empowers service providers of all sizes to lower operational costs while increasing average revenue per user (ARPU) through the roll out of enhanced managed services. Using key products from Microsoft Windows Server System™ integrated server software, the Solution provides best practices, tools, scripts, and code samples to help you efficiently deploy and operate hosted offerings on the Windows platform. Tested and supported by Microsoft, the Solution leverages a centralized and automated management infrastructure to help you reduce costs while increasing margins and service levels. With a collection of eight modular but integrated components, the Solution provides substantial flexibility by allowing you to deploy only the components needed to meet your specific business needs. These components are designed to integrate quickly and easily into your current infrastructure, preserving investments while enabling you to create a hosting environment that embodies operational excellence. Infrastructure Components (Yellow Ring) are designed to streamline the management, administration, and monitoring of your hosting environment. Hosted Service Components (Red Ring) are designed to be out-of-the-box revenue-producing applications that you can offer customers Server Purposing (Microsoft Automated Deployment Services or ADS) - Automate multi-server builds and accelerate the process of deploying Windows-based servers Centralized Management (Microsoft Active Directory®) - Centrally manage users, accounts, servers, group policies, services, and security Monitoring and Reporting (Microsoft Operations Manager or MOM) - Proactively monitor both internal data center and customer site operations. Version 3.5 introduces support for MOM 2005, formerly MOM 2000. Service Provisioning (Microsoft Provisioning System or MPS) - Automate routine administrative service management tasks such as adding new users and provisioning applications and services. Version 3.5 supports MPS on Windows Server 2003, formerly Windows 2000. Update Management (Microsoft Windows Server Update Services - WSUS) - Centralize and automate the process of performing software and security updates. Version 3.5 introduces support for WSUS, formerly SUS. Web Hosting (Microsoft Internet Information Services or IIS) - Provide a variety of Web hosting services including ASP.NET and FrontPage® Server Extensions. Version 3.5 introduces support for a set of third party applications called Web Site Starters for Windows (covered on a later slide). Data Hosting (Microsoft SQL Server™ 2000) - Offer customers reliable shared or dedicated database services to power their Web sites and applications Windows SharePoint® Services Hosting (Microsoft Windows SharePoint Services) - Offer customers the ability to create team-oriented Web sites for information sharing and document collaboration 04/02/10 22:12 © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
• #7: Speaker Notes The Solution for Windows-based Hosting 4.0 will be available on July 21. Today we have a preview release of the solution available. We wanted to give you a preview of what we are doing next to enable you to build Windows-based Hosting offers. Drive Revenue Win over influential developers Guidance is provided on hosting SQL Server 2005 and ASP.NET 2.0 which help enable developer productivity. Service providers will be able to use SQL Server 2005 and ASP.NET in dedicated and shared hosting environments. Windows-based Hosting 4.0 will include documentation and guidance on which Edition of SQL Server 2005 to build data hosting offers with. Entry level offerings can now be made available using SQL Server 2005 Express and SQL Server 2005 Workgroup Editions which will enable service providers to reach new customers. Increase margins with higher value service offerings Windows-based Hosting 4.0 will enable service providers to offer highly profitable managed services for web hosting. This provides an opportunity to increase ARPU with existing customers and attract new business. Update Management A Service Provider can build in or add on the option to have the OS maintained at the current security level through this module. This can include maintaining security levels for each version of Windows. Patch/update management can be a headache of end customers that service providers can build into their value proposition. Provide a higher level of support and service Windows-based Hosting 4.0 provides guidance on how to use MOM 2005 with the Monitoring and Reporting module.. We have provided a MOM management pack designed specifically for web hosting scenarios that allows for generating reports with only the necessary data for web hosting. With MOM a Service provider can provide a higher level of service by being able to monitor server health and easier detect and prevent problems ahead of time. This can also allow a service provider to be design an offer for pro-active support vs. reactive support while allowing for higher service level agreements (SLA) Business Continuity We are providing guidance in our web hosting module for Remote Storage and for Load Balanced Server farms. This will enable service providers to provide a higher SLA while providing assurance to end customers of the reliability of their web site. Starter Deployments on Windows Windows-based Hosting 4.0 will also provide guidance to Service Providers looking to start with a small deployment of Windows Servers while being enabled to scale their infrastructure in the future. This will include the guidance to deploy a minimum infrastructure to include not only web and data hosting, but Centralized Management and Service Provisioning as well. This is aimed at Linux Hosters to get them started on Windows with a smaller investment, but enable them to grow in the future. Operational Efficiency Reduce Costs SQL Server 2005 Management Windows-based Hosting 4.0 will provide guidance documentation on how to better manage SQL Server 2005 in a hosted environment for both service providers and their customers. This will reduce the cost of ownership and support while enabling operational efficiency. SQL Server Management Studio Increased efficiency and reduced management over head. Previously, database administrators used separate tools to check out code, edit it, and then run it to perform administrative functions. With SQL Server 2005, all this functionality is provided by the single Management Studio environment. SQL Server Web Tools (Formerly SQL Server Web administrator) which provides a web based interface for administration of SQL Server databases. This tool is ported to ASP.NET 2.0 and made available as shared source which will allow for customization by developers and service providers. SQL Upload Guidance will be provided to allow service providers to simplify the process a customer would use to upload their database they create locally to their Increased server density with SQL 2005 Windows-based Hosting 4.0 will provide guidance on how to increase the server density for SQL databases on a single server. This can help enable server consolidation to reduce costs. Support for latest Microsoft product releases. Windows-based Hosting 4.0 will provide guidance on using the latest Microsoft products in a web and data hosting environment. Windows Server 2003 R2 SQL Server 2005 ASP.NET 2.0 SharePoint 2.0 SP2 MOM 2005 SP2 Microsoft Commitment to Hosting Full range of technical and business resources In addition to the updates to the Windows-based Hosting Solution, Microsoft provides a number of programs and tools to help service providers succeed with Windows-based hosting. The Microsoft Solution for Windows-based Hosting empowers service providers of all sizes to lower operational costs and drive revenue through the roll out of enhanced managed services. Using key products from Microsoft Windows Server System™, the Solution provides best practices, tools, scripts, and code samples to help efficiently deploy and operate hosted offerings on the Windows platform. The Service Provider Licensing Agreement enables services providers to license Microsoft products on a monthly basis to provide services and hosted applications to their end customers. The Microsoft Hosting Program was created to provide hosting service providers with the knowledge and resources necessary to lower operational costs while increasing revenue through the deployment of enhanced managed services, no matter the size of the hosting operation. The ASP.NET Hosting Advantage : helps service providers deploy, launch, and successfully market ASP.NET offerings. Includes promotion in the ASP.NET Hoster Directory The Windows Hosting Technical Forums provides service providers with fast, free, and anonymous technical assistance from Windows-based hosting experts.
• #9: In this slide and the following slide, describe the benefits to developer and for those managing hosting services of Web hosting. Rich features to add to Windows offers Web Site Starters for Windows Increased Web server reliability and availability IIS 6.0 features a fault-tolerant architecture with health monitoring and process recycling that significantly increases the reliability of your Web server infrastructure Easier server management IIS 6.0 features new management tools designed to reduce the amount of time it takes to manage your Web server infrastructure, including a plain text XML configuration file that can be modified without having to stop the server Server consolidation IIS 6.0 is a highly-scalable Web server that provides new opportunities for Web server consolidation and enables more applications to be hosted on a single server
• #10: Increased server density with centralized logging Windows Server 2003 Service Pack 1 makes World Wide Web Consortium (W3C) centralized logging available. On servers hosting large numbers of sites (hundreds or thousands), the process of maintaining large numbers of open file handles to log files can negatively impact how the server scales. W3C centralized logging improves server scalability on servers hosting large numbers of sites because IIS requires only one open file handle for logging. Faster application development With Windows Server 2003 and IIS 6.0, application developers benefit from a single, integrated application hosting environment—and have a broad choice of languages for rapid application development and fast, reliable hosting performance. Increased security IIS 6.0 provides significantly improved security for Web servers. IIS 6.0 is locked down by default, limiting the attack surface area through aggressive security defaults. In addition, authentication and authorization have been improved. Tools to monitor and resolve problems A new set of Web server tools, utilizing Windows Server 2003 SP1, help reduce customer support costs through more effective monitoring and problem resolution. IIS Request Monitor captures currently active IIS requests and provides real-time view of state, allowing identification of which requests are hanging. IIS Trace (for classic ASP) reduces time to identify and resolve issues with a customer Web site and follows a request end-to-end throughout system, including failures and execution time.
• #11: Use this slide to discuss the enhancements for Shared Web hosting The Web Site Starters for Windows applications are a set of third-party applications optimized to run in a Windows-based Hosting environment. Applications in Web Site Starters for Windows drive customer interest and up-sell by providing a full set of compelling applications built by Microsoft partners and the community. These applications are selected based on criteria which demonstrate a strong fit for shared Windows Web hosting. Concurrent with the version 3.5 release of the solution, two Microsoft partners are launching the first Web Site Starters for Windows applications. DotNetNuke Portal Builder (DNN) : From Perpetual Motion, DNN helps end-users quickly build and manage rich Web sites. With more than two hundred integrated modules available today, DNN provides an easy way for service providers to add new features and applications in Web hosting offers (capabilities can be individually locked down by a service provider). Telligent Community Server (CS) : From Telligent, CS offers three compelling Web applications – Blog, Gallery, and Forums. These rich applications are integrated to enable unified logon and common user administration and user experience. Powerful set of Web server tools to lower Web hosting TCO. This version includes full support for Windows Server 2003 SP1 and provides documentation and guidance to scale to at least 2,000 complex ASP.NET sites per server and tens of thousands of simple HTML sites per server. In addition, a new set of Web server tools helps reduce customer support costs through more effective monitoring and problem resolution. These tools include the IIS Request Monitor which can snapshot currently active IIS requests and provide real-time status as well as IIS Trace which reduces time to identify and resolve issues with classic ASP Web sites.
• #12: © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 04/02/10 22:12 [ Note to speaker: Ask the audience if they are familiar with what ASP.NET is; if they are you can skip this slide] Realities about Web application development: Web technologies do not offer good programming models and often result in a mess of code that is difficult and expensive to maintain. The final product is never as rich as a client-based (Windows) application, but users expect more and more. Web applications have grown immensely in popularity and as a result have grown in size and complexity. Web applications operate in an uncertain environment – they are open to hackers and have no way to be 100% certain about who the end user will be, or how many end users will attempt to use the application at once. All of these realities drove several members of the team that developed ASP to consider an entirely new Web development platform that brought Web development closer to a Windows client development experience and allowed IT departments to build applications that were secure in the uncertain environment that is the Internet, and that offered the best experience for the end users. ASP.NET is the .NET platform for building, deploying, and running Web Applications. It allows developers to create rich, scalable, high performance Web applications more quickly than ever and provides a platform for enterprises to run those applications reliably and securely. ASP.NET addresses the needs of today’s developers: high efficiency, simple yet powerful APIs, high performance, and reliability. Developer Productivity One of the first things customers notice when working with ASP.NET is how much it simplifies and speeds up the process of developing Web applications. ASP.NET introduces a new page development model which builds on lessons learned in the Windows client development space to create an form-based approach to Web development through a series of controls and event-based architecture. ASP.NET takes into account the realities of modern Web development: Today’s Web developers are facing increased demand to support not just PC-based clients, but all types of new devices such as cell phones, PDAs, and advanced pagers. Until now, building Web-based applications that target these devices has been extremely challenging since the Web developer must support multiple devices different screen sizes, buttons, and markup capabilitities. Some support HMTL, WML, and cHMTL, and attempting to test every device out there is unimaginable. With the ASP.NET Mobile Controls, developers can target multiple devices from a single application. We’ll talk about that in a moment. [It introduces the concept of server controls – blocks of code that are executed on the server, whose output is automatically targeted at any type of Web client – be it different browser types.] ASP.NET introduces full-features compiled language support whose constructs support exception handling, attributes, and other advanced language features. And since we know organizations and developers often have very specific needs out of their technology infrastructure, we created ASP.NET with a well factored architecture that makes it easy to extend the ASP.NET core functionality for developers who wish to build on this awesome platform. Full debugging support – supported through our great tool Microsoft Visual Studio ® .NET. Enhanced Performance, Scalability, and Reliability The value proposition of the Internet is that end users can access applications 24 hours a day 7 days a week. This means that applications have to be up and running constantly, be able to scale to unexpected levels of demand, and be able to recover from any faults that might occur. Compiled, not interpreted Rich caching support Web farm scalable session state Automatically detects and recovers from errors Simple Deployment and Configuration Web applications have grown in size and complexity Deploy and upgrade running applications with XCOPY, App Center server (no need to bring down Web server) XML Configuration files (store your own parameters, fine grained control over behavior of ASP.NET process, security, other parameters) Deploying front-end and middle-tier components was very challenging with previous technologies. It Required local access to box, had to stop Web server. As applications have grown from simple single servers to large datacenters and Web farms, this problem has grown exponentially.
• #13: Speaker Notes: SQL Server 2005 provides hosters an opportunity to drive new business, reduce costs, and win over influential developers. Drive New Business Opportunities Largest launch in Server and Tools history 248 worldwide launch events 197,000 attendees Entry level and lower market offerings SQL Server Workgroup Edition SQL Server Express Edition Seamlessly move up from Express to Enterprise Edition Reduce Costs: Scalable, Reliable, &Fast Provide a secure and trusted platform for Data Hosting Security settings that default to the most secure option Native data encryption Automatic password policy enforcement based on domain-level group policy settings 64 bit support for x64 and Itanium Platforms Reduced Costs: Reporting tools A comprehensive reporting platform enables real-time and scheduled reports accessible through a web browser, familiar desktop applications, or specialized line-of-business tools Fine grained control over access permissions Prevention of problems Control abusive, poorly designed databases Real time Data Analysis Provide current information about business operations Receive immediate feedback about key metrics Track key performance indicators Self Service Reporting End Users can directly access information Possible new service offering Win Over Influential Developers Enable new business from application and web developers Faster to market for websites and applications Faster and more flexible applications development through native support for XML Web Services and SQL CLR. Integration with Visual Studio 2005 and .NET speeds up development by up to 40%, including 50-70% code reduction for most scenarios. Simplified development & debugging Quicker response times for complex analysis requests.
• #14: Speaker Notes Ease of Use Integration with Microsoft Office integration with familiar tools like Office, SQL Server provides information workers across the organization with critical, timely business information tailored to their specific needs. Microsoft Office is on XXX desktops or XXX percentage of desktops worldwide. Windows Server System Integration SQL Server is a member of Windows Server System, Microsoft’s integrated server infrastructure software that simplifies the development, deployment, and operations of flexible business solutions. SQL Server tightly integrates with other Microsoft products from Windows to Visual Studio to Office, enabling organizations to save time and money by leveraging technology that works well together by design. Windows Server System delivers dependable infrastructure for data management and analysis; enterprise integration; customer, partner, and employee portals; business process automation; communications and collaboration; and core IT operations including security, deployment, and system management. Editions provide flexibility SQL Server 2005 with varying Editons allows for flexibility for end users to choose a solution that meets their needs for the right price point and capacity requirements. When capacity and/or management requirements necessitate a move to a higher Edition the Database can easily be carried forward. This flexibility to move up with ease to a higher Edition is not present with MySQL. Developer Productivity SQL Server 2005 includes many new technologies that empower the developer and bring significant increases in developer productivity. SQL Server 2005 enables developers to create secure, robust database applications more easily and at a lower cost. Common language runtime (CLR) hosting in the database engine supports a variety of development languages and an end-to-end development environment .NET Framework support and tight integration with Visual Studio Native XML capabilities support new classes of connected applications across any platform or device. Full-text search enables high-performance access of structured and unstructured data in a uniform manner Secure and Trusted Database Enterprise Class Database Integration and testing with the Windows Server System Security Granular permissions controls Persmissions and access can be granted for specific users on specific tasks/features. Built in Native Encryption Store important data with confidence without risking access by unauthorized users.
• #15: We have a SQL Server 2005 and Hosting white paper that can be used to today to provide guidance on Data Hosting with SQL Server 2005. Available on the Microsoft Service Providers Web site at http://www.microsoft.com/serviceproviders/solutions/windowsbasedhosting.mspx We will be providing guidance to service providers on how to host SQL Server 2005. This will be focused on management using new tools such as: Upload Tool —M akes it easier for an end customer to upload their SQL Server database to their account on the hosters server SQL Web Tools (formerly SQL Server Web administrator) — Provide a Web-based interface for administration of SQL Server databases We are also doing testing to provide guidance on how to maximize server density with SQL Server 2005. We will provide guidance and We will detail which editions are appropriate for Shared Hosting vs. Dedicated Hosting.
• #16: Details on features available in each of the editions can be seen here: http://www.microsoft.com/sql/prodinfo/features/compare-features.mspx SQL Server 2005 Editions As with SQL Server 2000, the Enterprise and Standard Editions are still available and have been updated with some new capabilities. Workgroup Edition was introduced recently in SQL Server 2000. Express Edition The Express edition is new and designed to provide an entry-level option for simple applications and for application developers. This is aimed at competing with mySQL. SQL Server Express will not have any charge and will include the same database engine as the other editions which will provide for a compelling up-sell and migration path. We expect this to be of interest for low-end dedicated hosters. It is possible to start with a lower edition and migrate to a higher one using the same database while adding more features. Emphasize how this now improves our ability to compete against the LAMP stack by offering an easier option for developers to build applications that support SQL Server using SQL Server Express. Hosters can choose an edition that works best with their Data Hosting offers. Note: All higher editions include same functionality as the edition below it.
• #17: Speaker Notes: 3 Key Points: SMB requirements for their web presence are growing in complexity. Resellers who engage them to design, build, support, and host their website will continually need to show business value to their clients. SMB customers will value improved access to data to provide better business insight. SQL Server 2005 with integrated Business Intelligence Capabilities means that you can enable your resellers to provide critical information to their customers on their business. SMB customers who monetize their sites will require business continuity services. SQL Server 2005 Database Mirroring provides you the capability for cost effective failover support of the database using commoditized hardware you may already have in your data center. Today we see a lot of service providers going after the small business. In many cases an SMB company will work with a Reseller who will offer business consulting, site design, development, and hosting in a single package. Typically these offers will include a web site, mail, E-Commerce application (packaged or sold separately), and the SMB if they are selling goods will have an inventory control system of some sort, and a customer database. As this site is being monetized by the SMB availability is critical to the success of their business. The business decision makers will want to make informed decisions about how they run their business. They will want to know who is buying what goods, when, and where. The Reseller would need to be in a position to respond to the business continuity and business intelligence needs of their customers thus in turn relying on their hosting service provider to enable them to offer these services. In previous versions of SQL Server, it was difficult to extract relevant information and make it readily available to decision makers. Data exists in multiple & diverse data sources, there is no easy way to propagate reports to end-users, data consolidation, analysis & reporting requires specialized tools & skill-sets. With SQL Server 2005 you can provide business intelligence capability to the Reseller that they in turn can use to create real-time reports and provide data analysis for the SMB business decision maker. Business Intelligence is now integrated into SQL Server 2005 providing a consolidated toolset for developers and resellers to use BI to leverage their existing skilled resources and expertise on SQL Server. You can consolidate your applications and reduce the need for third party applications now that you have the database and BI in a single product. SQL Server AS & RS integrate with Excel and SharePoint to surface information to users in the format they prefer With have a continue to offer Clustering support with SQL Server 2005 to enable you to offer business continuity to your customers. However if you are looking to focus on the database and would like a more cost effective way to offer business continuity for the database you can use the new Database Mirroring capability. It can be used on existing/commoditized hardware that you already may have in your Data Center and would only involve the additional cost of adding more SQL Servers. This will enable you to provide failover support with very low latency achieving minimal disruption from hardware/network failure. It can be used over high bandwidth networks common in hosting where there is a mirrored server housed at another location. Database Mirroring enables business continuity for Hosters with a smaller infrastructure cost giving you the capability and benefits without the overhead of the Microsoft Windows Clustering Service. Now you have an additional option to provide Failover support for SQL Server with your customers that can be more cost effective. Now you can enable your resellers to provide an excellent web presence for their customers in which they are able to make better informed decisions faster and have the assurance that their database will have a very high level of availability. Now the SMB customer can focus on their business, your reseller is able to meet the customer’s business requirements.
• #18: © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 04/02/10 22:12 Speaker notes on some of the new services: This slide reviews the typical types of hosting businesses we see in the market today. It should start a conversation about the type of hosting business the customer is running, and where they want to go. This will lead into what Microsoft can bring the to table to help them get there. This table shows you what types of services you can offer to various segment of users of SQL Server 2005. The table also includes an up sell path with value added services which will help hosters to increase their ARPU. This offer could use Workgroup Edition for the Starter offer and Standard Edition for the Standard and Premium offers.
• #19: Speaker’s Notes: 3 Key Points: SaaS is an opportunity for Hosters to partner with ISVs to enable them to provide their application as software as a service. SQL Server 2005 includes many new technologies that empower the developer and bring significant increases in developer productivity. Hosting Service Providers will be enabled to work with ISVs who have data driven applications that require Enterprise level capabilities such as security and caching. You have already seen the opportunity for Software as a Service (SaaS) in the market place today. In our own market research we have seen 25% of ISVs who are offering SaaS. 80% of ISVs are seeing SaaS as a requirement in their RFPs. As mentioned yesterday (Sanjay or Pascal) we are seeing a growth opportunity for Hosters to work with ISVs to enable them to provide a SaaS offering. Why is SQL Server 2005 important? With earlier versions of SQL, developers and ISVs were challenged with inefficiencies in developing data-centric applications. They had to deal with separate tools, methodologies, and languages to develop application logic and data logic. They have been faced with Limited collaboration processes e.g. version control for DB development and no interoperable standards for accessing data. It was quite difficult to add enterprise capabilities to their applications. Too much coding required to enable capabilities like security, asynchrony & caching. Going from a lightweight prototype DB to production requires application re-work. No easy ways to communicate application deployment requirements to operations (the Hoster). With SQL Server 2005 we have created a superior developer experience to enable developers to achieve faster time to market for their websites and applications. SQL Server 2005 enables developers to create secure, robust database applications more easily and at a lower cost. Common language runtime (CLR) hosting in the database engine supports a variety of development languages and an end-to-end development environment .NET Framework support and tight integration with Visual Studio. Integration with Visual Studio 2005 and .NET speeds up development by up to 40%, including 50-70% code reduction for most scenarios. Native XML capabilities support new classes of connected applications across any platform or device. Full-text search enables high-performance access of structured and unstructured data in a uniform manner Simplified development & debugging Quicker response times for complex analysis requests. We are introducing SQL Server Web Tools which you can use to provider customers with a web-based interface for administration of their database. This tool will be made available as shared source allowing for your own re-branding and customization Express offerings: You can also redistribute SQL Server 2005 Express Edition to developers and offer Visual Web Developer Express along side for hobbyist and entry level developers. Developers can create and test their Database locally in SQL Server Express Edition and then upload it to their account on your server. We are providing guidance to ISVs and Hosters on how to provide applications using the SaaS model with the Solution for Windows-based Hosting for Applications.
• #20: © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 04/02/10 22:12 Speaker notes on some of the new services: This slide reviews the typical types of hosting businesses we see in the market today. It should start a conversation about the type of hosting business the customer is running, and where they want to go. This will lead into what Microsoft can bring the to table to help them get there. This focuses on the lower end of the market focusing on the Consumer and Hobbyist audiences. This table shows you what types of services you can offer to various segment of users of SQL Server 2005. The table also includes an upsell path with value added services which will help hosters to increase their ARPU. Each offer is designed to allow for upsell to higher Editions Edition. Service Providers would use SQL Server 2005 Workgroup Edition to build these offers and as capacity and feature needs dictate they can use Standard Edition as well. For the premium offers they would need Standard Edition to provide the services such as Reports and Backups. Each offer would make Visual Web Developer Express and SQL Server 2005 Web Edition available to customers to download and use locally for development on their client machine. Using the new upload tool the customer can then upload the database to their service providers server.
• #21: © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 04/02/10 22:12 Speaker notes on some of the new services: This slide reviews the typical types of hosting businesses we see in the market today. It should start a conversation about the type of hosting business the customer is running, and where they want to go. This will lead into what Microsoft can bring the to table to help them get there. This table shows you what types of services you can offer to various segment of users of SQL Server 2005. The table also includes an upsell path with value added services which will help hosters to increase their ARPU. In this case the Service Provider can start with Workgroup for the Starter level offers and provide Standard Edition for the Standard offer. Enterprise Edition would be used for the Premium offer.
• #22: Released with ASP.NET 2.0 Easy to use and free Great support for core web development tasks (HTML, Intellisense) Built-in SQL Server Express support and data tools Built-in management tools to ease deployment Can be used with offers aimed at hobbyists Lite Visual Studio tool . Free to download . Nicely integrated with SQL Express. Provides a nice tool for lower end/hobbyist web development. This like SQL Express enables us to compete with LAMP on the lower End and provide a nice up sell path to the other Visual Studio products. We are also making large investments in our web development tools to help developers create rich Web sites on Windows. ASP.NET 2.0 makes it simpler than ever for novice users to incorporate rich functionality like databases and site membership into their Web sites. We’re even introducing a new tool, focused on web development, called Visual Web Developer Express. Visual Web Developer as been built from the ground up to meet the needs of entry level developers, and provide an entry point to the rest of the Visual Studio 2005 family of tools. VWD and ASP.NET 2.0 are being released simultaneously with an introductory version of SQL Server 2005 (aka Yukon), called SQL Server 2005 Express Edition. To help encourage the development of Web sites, Visual Web Developer will be downloadable for free.
• #23: Speaker Notes 3 Key Points: SQL Server 2005 can enable you to provide continuous availability for your customers even as the complexity of their requirements increases. Enhanced manageability can help you reduce costs and gain efficiencies even as customer requirements become more complex. This includes SQL Server Web Tools which allows Hosting Service Providers to provide a web based interface for administration of the databse to their customers. We have also created the SQL Server Management Studio which provides a single view into your database. Note that in previous versions you had to use three tools. Now you only require one. SQL Server Web Tools will be provided as a Shared Source project which will allow for re-branding and customization by the Hosting Service Provider and Developers. As the various applications and services they require become more complex you will need a database platform that will enable you to support them. However due to the price pressure in the space it will be necessary to provide a hosted database for the highest number of customers on fewer servers. With previous versions of SQL we had 3 separate tools for management of the database. SQL Server 2005 maximizes the productivity of service providers by reducing the complexity of creating, deploying, and managing database applications that support employees, customers, and partners. Investments in new capabilities, combined with a continued focus on ease of use, help customers control costs without sacrificing performance, reliability, or security. An enhanced security model with granular permissions control, “secure by default” deployment Advanced security features including password policy enforcement and data encryption Continued commitment to technologies such as failover clustering Innovative high availability features like database mirroring. SQL Server 2005 can improve scalability and performance with support for 64 bit computing.
• #25: This slide presents a case study summary for a service provider. Review the case study, highlighting the customer pains and the benefits of the Microsoft Solution for Windows-based Hosting solution that was implemented.
• #26: Today we are seeing an increasing number of service providers looking to provide higher end managed services to their customers. This can allow them to differentiate themselves from competition and provide higher value services to increase their margins. We have had the Monitoring and Reporting and Update Management solutions in previous versions of Windows-based Hosting. We wanted to reposition these as managed services that can be provided to end customers. In Windows-based Hosting 4.0 we provide guidance on how to use Microsoft Operations Manager (MOM) 2005 in the Monitoring and Reporting module. We have provided a MOM management pack designed specifically for Web hosting scenarios that allows for generating reports with only the necessary data for Web hosting. With MOM, a service provider can provide a higher level of service by being able to monitor server health and to more easily detect and prevent problems ahead of time. This can also allow a service provider to design an offer for pro-active support vs reactive support. Rackspace is a good example of someone providing managed services using MOM. Update Management Windows-based Hosting 4.0 can use WSUS (Windows System Update Services) to update the operating system. A service provider can build in or add on the option to have the operating system maintained at the current security level through update management. This can include maintaining security levels for each version of Windows. Patch/update management can be a headache of end customers that service providers can build into their value proposition. Business Continuity We are providing guidance in our Web hosting module for Remote Storage and for Load Balanced Server farms. This will enable service providers to provide a higher SLA while providing assurance to end customers of the reliability of their Web site.
• #27: The monitoring and reporting component provides comprehensive event management; proactive fault detection; and automated reactions to events, alerting, reporting, trend analysis, and applications monitoring.
• #28: The update management component of Windows-based Hosting provides the strategies and recommendations for managing service packs and security updates that are applied to the servers and the infrastructure in a data center. WSUS is the update management solution for all Microsoft products and provides: Support for additional update types: security, critical and non-critical updates, update rollups, service packs, feature packs, and critical driver updates Core update management infrastructure in Windows Data model: Supersedence, update dependency, and bundle relationships Built-in update scanning engine to detect missing updates Server APIs (.NET) and remoteable Client APIs (COM) Enhanced bandwidth optimization Uses Background Intelligent Transfer Service (BITS) for client/server and server/server communication “ Binary delta compression” technologies dramatically reduce data transfer needs Configurable update subscriptions—specify subset of content to be downloaded
• #30: This slide presents a case study summary for a service provider. Review the case study, highlighting the customer pains and the benefits of the Microsoft Solution for Windows-based Hosting solution that was implemented. Again, point out the dramatic change in time for server builds using ADS.
• #31: Centralized Management Centrally manage all network users, groups, computers, and policies Increase the number of servers, users, groups, and group policies per single administrator Manage both shared and dedicated customers Delegate administrative tasks to enable secure, role-based authentication Enhance security with central authentication and best practices using Windows Server 2003 security guidance Server Purposing Uses Automated Deployment Services (ADS), which is a downloadable add-on component of Microsoft Windows Server™ 2003. ADS is designed for data centers containing over 15,000 servers and does the following: Automates multiserver builds Accelerates the process of preparing, purposing, and configuring Microsoft Windows-based servers from bare metal to fully operational Deploys or configures a server or group of servers based on external events such as a receipt of a customer order Service Provisioning Microsoft Provisioning System (MPS) is an extensible, transactional, auditable platform with which you can manage hosted applications and services via XML. MPS includes: Microsoft Provisioning Framework (MPF) Providers Resource management Managed namespaces
• #32: The solution has proven results in helping hosting providers rapidly reduce operational costs and drive revenue by launching new services. Microsoft hosting provider clients have experienced: Growth in business due to Windows-based Hosting offering: (For example, 33 percent of customers signing up for new Windows offers.) Rapid deployment of solution components, some in just days. Over 400 percent in improvement in server build times. 90 percent reduction in server downtime. What are the key benefits of the solution? The benefits of our solution are threefold—it increases operational efficiencies; creates opportunities for new services and business models; and allows customers to leverage the growing demand for Windows products in order to expand their businesses. Operational excellence. The solution is fast and easy to deploy. The benefits of the solution can be realized by large and small hosters alike. With a collection of eight modular components, the solution provides considerable flexibility by allowing solution providers to deploy only the modules needed to meet their specific business requirements. Hosters today can enjoy access to a fast-growing number of technical and commercial support resources to launch and grow their Windows-based Hosting operations. New value-add services and applications. The solution provides a fast way to launch new Windows-based Hosting services or supplement current existing offerings. A higher demand for Microsoft products and a broader market reach will help hosters accelerate customer acquisition and increase market share. Reduce Operation Costs Eliminate manual errors. (For example, reduce misconfigurations, and enforce consistent policies across the systems.) Able to roll back changes and have a log of updates.
• #34: © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 04/02/10 22:12
• #35: © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 04/02/10 22:12