Geke van Dijk, "Tugboats and Tankers: Contributing to Longterm Organizational Change"
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Dr. Geke van Dijk, strategy director at stby, leads design research for service innovation, facilitating empathic conversations through multidisciplinary teams. Stby employs various qualitative methods such as observations, interviews, and co-creation workshops to develop insights for clients like Sony, Nokia, and Cisco. The firm operates globally, combining local expertise with a broader perspective to identify new opportunities for service innovation.
Geke van Dijk, "Tugboats and Tankers: Contributing to Longterm Organizational Change"
- 1. Dr. Geke van Dijk, Strategy Director London / Amsterdam Design research for service innovation..STBY...
- 2. By producing engaging materials with consumers or citizens By exploring insights with multi- disciplinary teams By creating new service concepts with designers and strategists STBY facilitates empathic conversations ..STBY... Design research for FT Orange (UK, FR) `Design research voor Reed Elsevier (UK, NL)
- 3. Examples of methods: • Observations • Interviews • User Labs • Design documentaries • Persona creation • Diary studies • Probe studies • Co-creation workshops • Lead User Research In-depth qualitative ethnographic research ..STBY... Design research voor Sony (UK, JP)
- 4. ..STBY... Helping clients to develop holistic global insights from connected local studies. Our design researchers combine deep local expertise with a global perspective. Local fieldwork - global insights Design research voor Nokia (UK, CN, IN, US)
- 5. ..STBY... Teaming up with clients to discover new opportunities Together we explore practices and preferences, to identify new opportunities for service innovation. Collaborating in a transparent way to optimise interaction and discovery. Design research for Cisco (UK, JP, US)
- 6. STBY is a founding member of: Reach- Global Design Research Network Pittsburgh, US Curitiba, BR London, UK Amsterdam, NL Copenhagen, DK Barcelona, ES Paris, FR Cologne, DE Budapest, HU Delhi, IN Tokyo, JP Hong Kong, CN Singapore, SG
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- 22. ..STBY... Geke van Dijk - Strategy Director STBY geke@stby.eu @hellogeke 06 29 0289 81 www.stby.nl www.globaldesignresearch.com www.servicedesignnetwerk.nl 37