Zambia Tourism

𝐙𝐚𝐦𝐛𝐢𝐚 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐀𝐠𝐞𝐧𝐜𝐲 𝐬𝐢𝐠𝐧𝐬 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐰𝐢𝐭𝐡 𝐁𝐁𝐂 𝐚𝐧𝐝 𝐄𝐱𝐩𝐞𝐝𝐢𝐚! The Zambia Tourism Agency (ZTA) is proud to announce the signing of a six-month global media Tourism Promotion Campaign in partnership with the British Broadcasting Corporation (BBC) and Expedia, a leading global online travel agency. The campaign is aimed at positioning Zambia as one of Africa’s top tourist destinations. Under the agreement, BBC will produce and broadcast multimedia content showcasing Zambia as a premier destination of choice. The campaign will run across BBC’s international TV channels, websites, social media platforms, and partner network reaching a global audience of experience-driven tourists. It is expected to reach 125 million monthly viewers, with content reaching over 200 countries, 295 million website visits, and 11.5 million guaranteed impressions. The initiative comes at a crucial time, with 34 million people globally planning to visit Africa in 2025 of which 76% are considering a safari holiday. This is a niche where Zambia holds a unique advantage with its authentic, untamed safari experiences. Simultaneously, ZTA will leverage Expedia’s global booking platform and data analytics to turn interest into confirmed travel. With over 450 million visits monthly and a global reach of 155 million unique users, Expedia is supported by more than 200 travel agents, partnerships with 550 airlines, and 168 million loyal members. It connects travelers to flights, hotels, and holiday packages and is one of the world's leading online travel agencies (OTA) and travel fare metasearch engines. Speaking during the signing ceremony, ZTA Chief Executive Officer Mr. Matongo Matamwandi said the campaign represents a major step forward for Zambia’s global tourism footprint. He noted that ZTA’s aim is to penetrate four key emerging markets and achieve 2.4 million international arrivals over the campaign period and beyond. “This partnership marks a major milestone in Zambia’s strategy to elevate its global tourism image. By leveraging BBC’s global storytelling expertise and Expedia’s data insights, it will help us attract high-value tourists and reach our 2025 target of 2.4 million international arrivals,” Mr. Matamwandi said. ZTA is mandated to effectively promote and market Zambia as a tourist destination of choice and to regulate the tourism industry. ZTA’s 2025 marketing objectives include inspiring 2.4 million international arrivals, increasing Zambia’s share of global travel-related search queries, and growing its social media following by over 10%. #visitzambia# bbccampaign #expedia #destinationzambia

Zambia to Host Three Major African Conferences in 2026! The Ministry of Tourism is pleased to announce that Zambia has won the bid to host three major continental conferences in May 2026, reinforcing its status as one of the top MICE (Meetings, Incentives, Conferences and Exhibitions) destination in Africa. The African Marketing Confederation Conference, African ICT Conference, and Africa Supply Chain Conference will take place in Livingstone from 25th to 27th May 2026, attracting over 2,000 delegates from across Africa and beyond. Zambia secured the hosting rights after a competitive bid against Botswana and Malawi, with the official announcement made in Ghana on 22nd August 2025. Tourism Minister Rodney Sikumba hailed the win as a milestone for Zambia’s MICE sector, highlighting the strong collaboration among local professional bodies and the country’s growing capacity for international events. Zambia Tourism Agency CEO, Mr. Matongo Matamwandi, added: “This confirms Zambia’s rising profile as a MICE destination. With modern infrastructure, growing aviation links, and renowned hospitality, we’re ready to showcase our world-class conferencing and tourism.” The conferences are expected to boost knowledge exchange, business opportunities, and Zambia’s visibility as a regional hub for tourism and investment. #micetourism #VisitZambia #africa #events #meeting #LivingStones #africanmarketingconfederationconference

𝐒𝐨𝐚𝐫 𝐀𝐛𝐨𝐯𝐞 𝐭𝐡𝐞 𝐒𝐦𝐨𝐤𝐞 𝐓𝐡𝐚𝐭 𝐓𝐡𝐮𝐧𝐝𝐞𝐫𝐬! Experience the thrill of microlight adventure flying over one of the world’s greatest natural wonders — Victoria Falls, the mighty Zambezi River, and the breathtaking landscapes of Mosi-oa-Tunya National Park in Livingstone, Zambia. Get a bird’s eye view of cascading waters, lush wilderness, and roaming wildlife. This is not just a flight — it’s freedom, beauty, and adrenaline all in one! 📍 Only in Zambia. ✈️ Take the leap. Feel the rush. Visit Zambia. #VisitZambia #VictoriaFalls #LivingstoneZambia #ZambeziRiver #MosiOaTunya #MicrolightAdventure #BucketListExperience #ZambiaTravel #ExploreZambia #TravelAfrica #AdventureAwaits

The Tourism Excellence Awards 2025 are here! Do you embody innovation and service excellence in tourism? This is your chance to shine. Self-nominations are open from 1st – 29th September 2025. Submit your nomination here: https://lnkd.in/g2fEvRbW #TourismExcellenceAwards #ZambiaTourism #CelebratingExcellence

𝐙𝐢𝐦𝐛𝐚𝐛𝐰𝐞 𝐕𝐢𝐜𝐞 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 𝐓𝐨𝐮𝐫𝐬 𝐙𝐚𝐦𝐛𝐢𝐚’𝐬 𝐋𝐢𝐛𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐇𝐞𝐫𝐢𝐭𝐚𝐠𝐞 𝐒𝐢𝐭𝐞𝐬! Zimbabwe’s Vice President, Hon. Kembo Mohadi, undertook a historic tour of Zambia’s key liberation heritage sites in Lusaka, Zambia on 24th August 2025, honouring the shared sacrifices between Zambia and Zimbabwe in their struggle against colonialism. His visit included Chilenje House No. 394, where Dr. Kenneth Kaunda lived from 1960 to 1962 during Zambia’s independence movement, and the former residence of Herbert Chitepo, Zimbabwe’s first black lawyer and ZANU National Chairman, who led the liberation struggle from exile in Zambia until his assassination in 1975. Vice President Mohadi also visited Nampundwe and Chikumbi, sites where colonial forces carried out mass killings in attempts to suppress liberation movements operating from Zambia. Emphasizing the unbreakable bond between Zambia and Zimbabwe, he noted ongoing collaboration, including a Memorandum of Understanding on heritage conservation. The visit reaffirmed the historical unity between the two nations and the shared duty of everyone to preserve liberation heritage for future generations. #ZambiaZimbabwe #KemboMohadi #ChilenjeHouse #destinationzambia #Zimbabwe #chilenjehouse394 #liberationheritage #VisitZambia

It`s almost here!

Day 5 Highlights | 69th Edition of the Likumbi Lya Mize Traditional Ceremony. Celebrated under the theme: "Celebrating the Legacy of Mwangana Chinyama Sakavungu," The Mize traditional ceremony delivered a breathtaking display of Luvale tradition, dance, and cultural pride — from the vibrant Makishi performances to the powerful rhythms of traditional drums. A powerful tribute to heritage and identity! #LikumbiLyaMize2025 #Heritage #Culture #UNESCO #ExploreZambia #VisitZambia

Winning! We are thrilled to take home the Gold Award for the Tourism and Destination Marketing Campaign of the Year at the 2025 AMC Conference. A huge thank you to the African Marketing Confederation. This win is a testament to the hard work and beauty of our country. #ZambiaTourism #VisitZambia #LetsExploreZambia

Day 4 Highlights! Day 4 of the World Heritage Ceremony brought more unforgettable moments in the heart of Mize, as cultural pride and heritage took center stage. Today, join us for the main event at the Likumbi Lya Mize Traditional Ceremony! Witness history in the making as His Royal Highness Senior Chief Mwangana Ndungu makes his first appearance in his full royal garment on the official day of the ceremony at Mize. Be there – celebrate the culture, witness the legacy! #LikumbiLyaMize2025 #Heritage #Culture #VisitZambia

Day 3 Highlights – Likumbi Lya Mize 2025 Day 3 of the 69th Likumbi Lya Mize Festival delivered yet another unforgettable cultural showcase. The energetic Tundanji performer mesmerized the crowd with the dynamic Kuhunga dance executed atop poles fastened to a canoe. It was an awe-inspiring demonstration of strength, resilience, and the deep-rooted discipline shaped by the sacred Mukanda initiation rites. As the sun set, the day culminated in a majestic procession of Makishi into the Mize capital, embodying the spirit, pride, and enduring heritage of the Luvale people. Don’t miss this vibrant cultural experience! #LikumbiLyaMize2025 #Heritage #Culture #VisitZambia