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Validating a Proposed Model on the Factors that Influence Consumers Unique Phygital and Memorable Shopping Experiences in Phygital Retail Outlets. (2024). Spais, George ; Karagioumlezis, Athanasios.
In: Journal of Emerging Trends in Marketing and Management.
RePEc:aes:jetimm:v:1:y:2024:i:2:p:51-72.

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