- Ahmad, R., Nawaz, M., Ishaq, M., Khan, M. & Ashraf, H. 2023. Social exchange theory: Systematic review and future directions. Frontiers in Psychology, 13, 1015921.
Paper not yet in RePEc: Add citation now
Ameen, N., Tarhini, A., Shah, M. & Nusair, K. 2021. A cross cultural study of gender differences in omnichannel retailing contexts. Journal of Retailing and Consumer Services, 58, 102265.
- Asmare, A. & Zewdie, S. 2022. Omnichannel retailing strategy: a systematic review. The International Review of Retail, Distribution and Consumer Research, 32(1), 59-79.
Paper not yet in RePEc: Add citation now
- Banik, S. & Gao, Y. 2023. Exploring the hedonic factors affecting consumer experiences in phygital retailing. Journal of Retailing and Consumer Services, 70, 103147 Batat, W. 2022a. What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework. Journal of Strategic Marketing, 32(8), 1220– Batat, W. 2022b. Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age. Journal of Strategic Marketing, 32(2), 101–113.
Paper not yet in RePEc: Add citation now
Banik, S. 2021. Exploring the involvement-patronage link in the phygital retail experiences. Journal of Retailing and Consumer Services, 63, 102739.
Batat, W. 2019. Experiential setting design. Cham: Springer.
- Bonfanti, A., Vigolo, V., Vannucci, V. & Brunetti, F. 2023. Creating memorable shopping experiences to meet phygital customers' needs: evidence from sporting goods stores. International Journal of Retail and Distribution Management, 51(13), 81-100.
Paper not yet in RePEc: Add citation now
- Burnsed, K. & Bickle, M. 2015. Comparison of US generational cohort’s shopping mall behaviors and desired features. International Journal of Sales, Retailing and Marketing, 4(6), 18-30.
Paper not yet in RePEc: Add citation now
- Chanda, R., & Islam, T. 2024. Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms. Cogent Business & Management, 11(1), 2327131.
Paper not yet in RePEc: Add citation now
Chou, S. W., & Hsu, C. S. 2016. Understanding online repurchase intention: social exchange theory and shopping habit. Information Systems and e-Business Management, 14, 19-45 Cook, K., Emerson, R., Gillmore, M. & Yamagishi, T. 1983. The distribution of power in exchange networks: Theory and experimental results. American Journal of Sociology, 89(2), 275-305.
- Coppola, D. 2024. E-commerce as share of total retail sales worldwide 2021-2027 (February 28).. Retrieved from Statista: https://www.statista.com/statistics/534123/e-commerceshare -ofretail-sales-worldwide/ Cropanzano, R., Anthony, E., Daniels, S. & Hall, A. 2015. Social exchange theory: A critical review with theoretical remedies. Academy of Management Annals, 11(1), 479–516.
Paper not yet in RePEc: Add citation now
- Doval, E., Viladrich, C., & Angulo-Brunet, A. 2023. Coefficient Alpha: The Resistance of a Classic. Psicothema, 35(1), 5-20.
Paper not yet in RePEc: Add citation now
- Emerson, R. 1976. Social exchange theory. Annual Review of Sociology, 2, 335-362.
Paper not yet in RePEc: Add citation now
Gao, W., Fan, H., Li, W. & Wang, H. 2021. Crafting the customer experience in omnichannel contexts: The role of channel integration. Journal of Business Research, 126, 12–22.
- Halibas, A., Van Nguyen, A., Akbari, M., Akram, U. & Hoang, M. 2023. Developing trends in showrooming, webrooming, and omnichannel shopping behaviours: Performance analysis, conceptual mapping, and future directions. Journal of Consumer Behaviour, 22(5), 1237-1264.
Paper not yet in RePEc: Add citation now
https://doi.org/10.1108/MD-05-2022-0673 Quach, S., Barari, M., Moudrý, D. & Quach, K. 2022. Service integration in omnichannel retailing and its impact on customer experience. Journal of Retailing and Consumer Services, 65, 102267.
Huaman-Ramirez, R. & Merunka, D. 2019. Brand experience effects on brand attachment: the role of brand trust, age, and income. European Business Review, 31(5), 610-645.
Joshi, A., Pani, A., Sahu, P., Majumdar, B. & Tavasszy, L. 2024. Gender and generational differences in omnichannel shopping travel decisions: What drives consumer choices to pick up in-store or ship direct?. Research in Transportation Economics, 103, 101403.
- Journal of Emerging Trends in Marketing and Management – Vol I, No. 2/2024 www.etimm.ase.ro Gonzalez, C. & Ferrandi, J. 2021. Digitalization in the Service of Socially Responsible Consumption? Focus on Food Consumption. In Dekhili, S. (ed.), Marketing for sustainable development (pp. 239–259). Wiley, Hoboken.
Paper not yet in RePEc: Add citation now
- Journal of Fashion Marketing and Management, 19(3), 290-298 Salvietti, G., Ziliani, C., Teller, C., Ieva, M. & Ranfagni, S. 2022. Omnichannel retailing and post-pandemic recovery: building a research agenda. International Journal of Retail & Distribution Management, 50(8/9), 1156-1181.
Paper not yet in RePEc: Add citation now
- Khan, I., Fatma, M., Shamim, A., Joshi, Y. & Rahman, Z. 2020a. Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?. International Journal of Hospitality Management, 89, 102408.
Paper not yet in RePEc: Add citation now
Khan, I., Hollebeek, L. D., Fatma, M., Islam, J. & Riivits-Arkonsuo, I. 2020b. Customer experience and commitment in retailing: does customer age matter?. Journal of Retailing and Consumer Services, 57, 102219.
- Kim, J-H., Kim, M., Yoo, J. & Park, M. 2021. Consumer decision-making in a retail store: the role of mental imagery and gender difference. International Journal of Retail & Distribution Management, 49(3), 421-445.
Paper not yet in RePEc: Add citation now
- Kshetri, N., Dwivedi, Y., Davenport, T. & Panteli, N. 2024. Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda. International Journal of Information Management, 75, 102716.
Paper not yet in RePEc: Add citation now
- Kumar, J., Rana, S., Rani, G. & Rani, V. 2024. How phygital customers’ experience transforms the retail banking sector? Examining customer engagement and patronage intentions. Competitiveness Review: An International Business Journal, 34(1), 92-106.
Paper not yet in RePEc: Add citation now
- Lemon, K. & Verhoef, P. 2016. Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96.
Paper not yet in RePEc: Add citation now
- Liang, J. & Xu, Y. 2018. Second-hand clothing consumption: A generational cohort analysis of the Chinese market. International Journal of Consumer Studies, 42(1), 120–130.
Paper not yet in RePEc: Add citation now
Lissitsa, S. & Kol, O. 2021. Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention. Electronic Commerce Research, 21(2), 545–570.
Mele, C., Spena, T. R., Marzullo, M. & Di Bernardo, I. 2023. The phygital transformation: a systematic review and a research agenda. Italian Journal of Marketing, 3, 323 - 349.
- Mishra, S., Malhotra, G., Chatterjee, R. & Shukla, Y. 2023. Consumer retention through phygital experience in omnichannel retailing: Role of consumer empowerment and satisfaction. Journal of Strategic Marketing, 31(4), 749-766.
Paper not yet in RePEc: Add citation now
- Mökander, J. & Schroeder, R. 2022. AI and social theory. AI and Society, 37(4), 1337-1351.
Paper not yet in RePEc: Add citation now
- Mosquera, A., Olarte-Pascual, C., Juaneda Ayensa, E. & Sierra Murillo, Y. 2018. The role of technology in an omnichannel physical store: Assessing the moderating effect of gender. Spanish Journal of Marketing-ESIC, 22(1), 63-82.
Paper not yet in RePEc: Add citation now
- Natarajan, T., Veera Raghavan, D. & Jayapal, J. 2023. How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number Journal of Emerging Trends in Marketing and Management – Vol I, No. 2/2024 www.etimm.ase.ro of channels used and gender. Kybernetes, https://doi.org/10.1108/K-11-2022-1594 Nguyen, H. 2021. Channel Integration Quality, Customer Experience and Patronage in Omnichannel Retailing. Journal of Distribution Science, 19(12), 23-32.
Paper not yet in RePEc: Add citation now
- Pandey, S. & Chawla, D. 2018. Online customer experience (OCE) in clothing e-retail: Exploring OCE dimensions and their impact on satisfaction and loyalty – Does gender matter? International Journal of Retail & Distribution Management, 46(3), 323-346.
Paper not yet in RePEc: Add citation now
- Pusceddu, G., Moi, L. & Cabiddu, F. 2023. Do they see eye to eye? Managing customer experience in phygital high-tech retail. Management Decision.
Paper not yet in RePEc: Add citation now
Quinones, M., Díaz-Martín, A. & Gómez-Suárez, M. 2023. Retail technologies that enhance the customer experience: a practitioner-centred approach. Humanities and Social Sciences Communications, 10(1), 1-8.
- Redmond M. 2015. Social Exchange Theory. English Technical Reports and White Papers, 5, Iowa State University.
Paper not yet in RePEc: Add citation now
- Sachdeva, I. & Goel, S. 2015. Retail store environment and customer experience: a paradigm.
Paper not yet in RePEc: Add citation now
- Schermelleh-Engel, K., Moosbrugger, H. & Müller, H. 2003. Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures. Methods of Psychological Research Online, 8(2), 23–74.
Paper not yet in RePEc: Add citation now
- Sharma, N. & Dutta, N. 2023. Omnichannel retailing: exploring future research avenues in retail marketing and distribution management. International Journal of Retail & Distribution Management, 51(7), 894-919.
Paper not yet in RePEc: Add citation now
Song, C. & Kim, Y. 2022. The role of the human-robot interaction in consumers’ acceptance of humanoid retail service robots. Journal of Business Research, 146, 489–503.
- Stein, A. & Ramaseshan, B. 2020. The customer experience – loyalty link: moderating role of motivation orientation. Journal of Service Management, 31(1), 51-78.
Paper not yet in RePEc: Add citation now
Taherdoost, H. 2019. What is the best response scale for survey and questionnaire design; review of different lengths of rating scale / attitude, scale / Likert scale. International Journal of Academic Research in Management, 8(1), 1-10.
- Tarka, P., Harnish, R. & Babaev, J. 2023. Hedonism, hedonistic shopping experiences and compulsive buying tendency: a demographics-based model approach. Journal of Marketing Theory and Practice, 31(2), 197-222.
Paper not yet in RePEc: Add citation now
Wang, P., Li, K., Du, Q. & Wang, J. 2024. Customer experience in AI-enabled products: Scale development and validation. Journal of Retailing and Consumer Services, 76. 103578 Yao, A., Chan, N. & Yao, N. 2024. Understanding consumer behavior in phygital environments: an interpretivist methodological framework. Qualitative Market Research: An International Journal, 27(3), 449-470.
- Yazdani, A. & Darbani, S. 2023. The impact of AI on trends, design, and consumer behavior. AI and Tech in Behavioral and Social Sciences, 1(4), 4-10.
Paper not yet in RePEc: Add citation now
Zhang, X., Park, Y., Park, J. & Zhang, H. 2024. Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail. Journal of Retailing and Consumer Services, 77, 103622.
- Zimmermann, R., Mora, D., Cirqueira, D., Helfert, M., Bezbradica, M., Werth, D., Weitzl, W., Journal of Emerging Trends in Marketing and Management – Vol I, No. 2/2024 www.etimm.ase.ro Riedl, R. & Auinger, A. 2023. Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence. Journal of Research in Interactive Marketing, 17(2), 273-298.
Paper not yet in RePEc: Add citation now