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2. Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention. (2020). Mainardes, Emerson ; Junior, Lindemberg Costa ; Silva, Leonilde Conceio ; Campagnaro, Arilda Magna.
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4. Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention. (). Mainardes, Emerson ; Junior, Lindemberg Costa ; Silva, Leonilde Conceio ; Campagnaro, Arilda Magna.
   In: International Review on Public and Nonprofit Marketing.
   RePEc:spr:irpnmk:v::y::i::d:10.1007_s12208-020-00251-6.

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19. Predicting Customers Recommendation from Co-creation of Value, Customization and Relational Value. (2017). Sehgal, Sanjeewani ; Sharma, Rita ; Sahi, Gurjeet Kaur.
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20. Transforming Jewellery Designing: Empowering Customers through Crowdsourcing in India. (2017). sarmah, bijoylaxmi.
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21. An Experience-based Collaborative Service System Model. (2017). Gardner, Lesley ; Atiq, Arzoo ; Srinivasan, Ananth.
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22. Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create. (2017). Sugathan, Praveen ; Ranjan, Kumar Rakesh ; Mulky, Avinash G.
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23. Theoretical Model of Engagement in the Context of Brand Communities. (2017). Cunha, Victor Manoel ; Freitas, Flavia Dalbergaria.
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24. Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideas. (2016). Bone, Sterling A ; Fombelle, Paul W ; Lemon, Katherine N.
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25. Value co-creation: concept and measurement. (2016). Read, Stuart ; Ranjan, Kumar Rakesh.
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26. The effect of social media interactions on customer relationship management. (2016). Maecker, Olaf ; Becker, Jan U ; Barrot, Christian.
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27. Structuring Technology Applications for Enhanced Customer Experience: Evidence from Indian Air Travellers. (2016). .
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28. Investigating the Path from Supply Chain Integration to Business Performance: Evidence from a Sub-Saharan African Economy. (2016). Boso, Nathaniel ; Annan, Jonathan ; Essuman, Dominic.
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29. Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion. (2016). Kaltcheva, Velitchka D ; Hamilton, Mitchell ; Rohm, Andrew J.
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30. Value co-creation: Concept and contexts of application and study. (2016). Raposo, Mário ; Alves, Helena ; Fernandes, Cristina.
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31. Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea. (2016). Chen, Qimei ; Youn, James B ; Kelley, James B ; Alden, Dana L.
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32. Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan.
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33. If you install it, will they use it? Understanding why hospitality customers take “technological pauses” from self-service technology. (2015). Rosenbaum, Mark S. ; Wong, Ipkin Anthony.
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34. Using service logic to redefine exchange in terms of customer and supplier participation. (2015). Rehman, Muqqadas ; Pires, Guilherme D. ; Dean, Alison.
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35. Collaborating online: the roles of interactivity and personalization. (2014). Blasco-Arcas, Lorena ; Jimenez-Martinez, Julio ; Hernandez-Ortega, Blanca I..
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36. Barriers affecting organisational adoption of higher order customer engagement in tourism service interactions. (2014). Harrington, Robert ; Chathoth, Prakash K ; Altinay, Levent ; Ungson, Gerardo R ; Okumus, Fevzi.
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37. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Brodie, Roderick J ; Glynn, Mark S ; Hollebeek, Linda D.
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38. Financial Literacy Through Service Innovation. (2013). Sinha, Rajeeva ; Maheshwari, Bharat ; Kedia, Avik.
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39. Experience, socialization and customer retention: Lessons from the dance floor. (2013). Riccaboni, Massimo ; Giudicati, Gianna ; Romiti, Anna.
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40. Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). Willemsen, Lotte M ; van Noort, Guda.
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41. Co-experience Network Dynamics: Lessons from the Dance Floor.. (2011). Riccaboni, Massimo ; Giudicati, Gianna ; Romiti, Anna.
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42. Consumers Search for Information on the Internet: How and Why China Differs from Western Europe. (2010). Wen, Zhong ; Poelmans, Jonas ; Baesens, Bart ; Vuylsteke, Alexander.
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43. Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions. (2010). Krishnamurthy, Sandeep ; Srinivasan, Raji ; Varadarajan, Rajan ; Pavlou, Paul A ; Yadav, Manjit S ; Vadakkepatt, Gautham Gopal ; Krause, Tom.
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44. Brand Equity Management in a Multichannel, Multimedia Retail Environment. (2010). Keller, Kevin Lane.
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45. Opportunities for Innovation in the Delivery of Interactive Retail Services. (2010). Bolton, Ruth ; Berry, Leonard L ; Seiders, Kathleen ; Meyer, Jeffrey ; Bridges, Cheryl H ; Parasuraman, A.
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46. Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi.
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47. The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing. (2009). Niehm, Linda S ; Kim, Hyejeong.
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48. Attribute Perceptions, Customer Satisfaction and Intention to Recommend E-Services. (2009). Frank, Tema ; Wang, Luming ; Finn, Adam.
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49. Online Trust: State of the Art, New Frontiers, and Research Potential. (2009). Lorenzon, Antonio ; Urban, Glen L ; Amyx, Cinda.
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50. Mobile Marketing: A Synthesis and Prognosis. (2009). Shankar, Venkatesh ; Balasubramanian, Sridhar.
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