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Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). Willemsen, Lotte M ; van Noort, Guda.
In: Journal of Interactive Marketing.
RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140.

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  36. Mitchell, Andrew A. ; Olson, Jerry C. Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?. 1981 Journal of Marketing Research. 18 318-332
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  37. Moorman, Marjolein ; Neijens, Peter C. ; Smit, Edith G. The Effects of Program Involvement on Commercial Exposure and Recall in a Naturalistic Setting. 2007 Journal of Advertising. 36 121-137
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  38. Muller, Duminique ; Judd, Charles M. ; Yzerbyt, Vincent Y. When Moderation Is Mediated and Mediation Is Moderated. 2005 Journal of Personality and Social Psychology. 89 852-863
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  39. Raney, Arthur A. ; Arpan, Laura M. ; Pashupati, Kartik ; Brill, Dale A. At the Movies, on the Web: An Investigation of the Effects of Entertaining and Interactive Web Content on Site and Brand Evaluations. 2003 Journal of Interactive Marketing. 17 38-53
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  40. Schultz, Friederike ; Utz, Sonja ; Göritz, Anja Is the Medium the Message? Perceptions of and Reactions to Crisis Communication via Twitter, Blogs and Traditional Media. 2011 Public Relations Review. 37 20-27
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  41. Sen, Shahana ; Lerman, Dawn Why Are You Telling Me This? An Examination into Negative Consumer Reviews on the Web. 2007 Journal of Interactive Marketing. 21 76-94
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  42. Shankar, Venkatesh ; Malthouse, Edward C. The Growth of Interactions and Dialogs in Interactive Marketing. 2007 Journal of Interactive Marketing. 21 2-4
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  43. Sweetser, Kaye D. ; Metzgar, Emily Communicating During Crisis: Use of Blogs as a Relationship Management Tool. 2007 Public Relations Review. 33 340-342
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  44. TNS NIPO (2011), “The Effectiveness of Webcare and its Measurement,” unpublished report, Amsterdam: TNS NIPO.
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  45. Vásquez, Camilla Complaints Online: The Case of TripAdvisor. 2011 Journal of Pragmatics. 43 1707-1717
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  2. The impact of relational drivers on customer brand engagement and brand outcomes. (2020). Nyadzayo, Munyaradzi W ; Johnson, Lester W ; Leckie, Civilai.
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  9. Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors. (2019). Srivastava, Vartika ; Kalro, Arti D.
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  10. When one bad apple spoils consumers’ judgment of the brand: exposure to an employee’s non-workplace transgression and potential remedies. (2018). Folkes, Valerie S ; Wang, Juan ; Johnson, Allison R.
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  15. What moderates the influence of extremely negative ratings? The role of review and reviewer characteristics. (2018). Vitari, Claudio ; Filieri, Raffaele ; Raguseo, Elisabetta.
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  16. The Effects of Culture on Consumers Consumption and Generation of Online Reviews. (2018). Jun, Mina ; Kim, Jongmin.
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  17. Negative word of mouth can be a positive for consumers connected to the brand. (2017). Brady, Michael K ; Giebelhausen, Michael D ; Wilson, Andrew E.
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  18. Well Known or Well Liked? The Effects of Corporate Reputation on Firm Value at the Onset of a Corporate Crisis. (2017). Chen, Haipeng (Allan) ; Ouyang, Zhe ; Wei, Jiuchang.
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  19. Advertising and Quality-Dependent Word-of-Mouth in a Contagion Sales Model. (2016). Kort, Peter ; Feichtinger, Gustav ; Hartl, Richard F ; el Ouardighi, Fouad ; Grass, Dieter.
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  20. Consequences of customer engagement behavior: when negative Facebook posts have positive effects. (2016). Grabner-Krauter, Sonja ; Bitter, Sofie .
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  21. The Effects of Age and Expertise on Product Evaluations: Does the Type of Information Matter?. (2016). Wang, Jing ; Cole, Catherine A.
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  22. A Qualitative Exploratory Investigation on the Purchase Intention of Consumers Affected by Long-term Negative Advertising: A Case from the Chinese Milk Sector. (2016). Cui, Yubao ; Liu, Yinghua ; Zhang, Xuehe ; Woock, Patrick ; Cacciolatti, Luca.
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  23. The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth. (2016). Nejad, Mohammad G ; Amini, Mehdi ; Sherrell, Daniel L.
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  24. You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility. (2016). Heath, Timothy B ; Kull, Alexander J.
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  25. Social Media Research: A Narrative Review. (2015). Kick, Markus.
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  26. Consumer Response to Negative Media Information About Certified Organic Food Products. (2015). Gaus, Hansjorg ; Muller, Christoph.
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  27. The Influence of the Country-of-Origin Ecological Image on Ecolabelled Product Evaluation: An Experimental Approach to the Case of the European Ecolabel. (2015). Dekhili, Sihem ; Achabou, Mohamed .
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  28. Do I Follow My Friends or the Crowd? Information Cascades in Online Movie Ratings. (2015). Lee, Young-Jin ; Tan, Yong ; Hosanagar, Kartik.
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  29. Does familiarity breed stability? The role of familiarity in moderating the effects of new information on reputation judgments. (2015). Mariconda, Simone ; Lurati, Francesco.
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  30. THE IMPACT OF SIGNIFICANT NEGATIVE NEWS ON CONSUMER BEHAVIOR TOWARDS FAVORITE BRANDS. (2014). Hinnenkamp, Craig ; Sago, Brad.
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  31. Improving the Effect of Guarantees: The Role of a Retailers Reputation. (2014). Goodstein, Ronald C ; Grewal, Dhruv ; Roggeveen, Anne L.
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  32. Do consumers still believe what is said in online product reviews? A persuasion knowledge approach. (2013). Bambauer-Sachse, Silke ; Mangold, Sabrina.
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  33. Factors moderating the impact of word of mouth for TV and film broadcasts. (2013). Romaniuk, Jenni ; Nguyen, Cathy.
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  34. La vengeance du consommateur insatisfait sur Internet et leffet sur les attitudes des autres consommateurs. (2013). Passos, Gisele .
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  35. Measuring the impact of critical incidents on brand personality. (2012). Tischer, Sven.
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  36. Brand equity – how is it affected by critical incidents and what moderates the effect. (2012). Tischer, Sven ; Hildebrandt, Lutz.
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  37. Quelles dimensions de la théorie de la justice privilégier pour satisfaire les réclamants : le rôle de la qualité de la relation?. (2012). Sabadie, William ; Meyer-Waarden, Lars.
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  38. Complaint Management: Which efforts to satisfy the complainers: the role of relationship quality?. (2012). Sabadie, William ; Meyer-Waarden, Lars.
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  39. Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. (2012). de Pelsmacker, Patrick ; Dens, Nathalie ; Purnawirawan, Nathalia.
    In: Journal of Interactive Marketing.
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  40. Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). Willemsen, Lotte M ; van Noort, Guda.
    In: Journal of Interactive Marketing.
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  41. Understanding Responses to Contradictory Information About Products. (2011). LI, SHIBO ; Zhang, Wei ; Kalra, Ajay.
    In: Marketing Science.
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  42. A Dynamic Model of the Effect of Online Communications on Firm Sales. (2011). Rutz, Oliver J. ; McAlister, Leigh ; Sonnier, Garrett P..
    In: Marketing Science.
    RePEc:inm:ormksc:v:30:y:2011:i:4:p:702-716.

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  43. Organizations Behaving Badly: When Are Discreditable Actions Likely to Damage Organizational Reputation?. (2010). Fischer, Eileen ; Reuber, A..
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:93:y:2010:i:1:p:39-50.

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  44. Weathering product-harm crises. (2008). Cleeren, Kathleen ; Dekimpe, M. G. ; Helsen, K..
    In: Other publications TiSEM.
    RePEc:tiu:tiutis:283b51f8-dd35-4a10-930a-8a8b264d37e7.

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  45. Strategies to offset performance failures: The role of brand equity. (2008). Roehm, Michelle L ; Brady, Michael K ; Cronin, Joseph J ; Fox, Gavin L.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:84:y:2008:i:2:p:151-164.

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  46. Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). Lomax, Wendy ; East, Robert ; Hammond, Kathy.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224.

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  47. The Good, the Bad, and the Unfamiliar: The Challenges of Reputation Formation Facing New Firms. (2007). Reuber, Rebecca ; Fischer, Eileen.
    In: Entrepreneurship Theory and Practice.
    RePEc:sae:entthe:v:31:y:2007:i:1:p:53-75.

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  48. Dont rest on your laurels: Reputational change and young technology-based ventures. (2007). Reuber, Rebecca A. ; Fischer, Eileen.
    In: Journal of Business Venturing.
    RePEc:eee:jbvent:v:22:y:2007:i:3:p:363-387.

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  49. “I love it” or “I hate it”? The positivity effect in stated preferences for agent evaluation. (2006). Mukherjee, Ashesh ; Mukhopadhyay, Anirban ; Gershoff, Andrew .
    In: Marketing Letters.
    RePEc:kap:mktlet:v:17:y:2006:i:2:p:103-117.

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  50. The impact of relational drivers on customer brand engagement and brand outcomes. (). Nyadzayo, Munyaradzi W ; Johnson, Lester W ; Leckie, Civilai.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00198-3.

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