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24. You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility. (2016). Heath, Timothy B ; Kull, Alexander J.
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25. Social Media Research: A Narrative Review. (2015). Kick, Markus.
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26. Consumer Response to Negative Media Information About Certified Organic Food Products. (2015). Gaus, Hansjorg ; Muller, Christoph.
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27. The Influence of the Country-of-Origin Ecological Image on Ecolabelled Product Evaluation: An Experimental Approach to the Case of the European Ecolabel. (2015). Dekhili, Sihem ; Achabou, Mohamed .
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28. Do I Follow My Friends or the Crowd? Information Cascades in Online Movie Ratings. (2015). Lee, Young-Jin ; Tan, Yong ; Hosanagar, Kartik.
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29. Does familiarity breed stability? The role of familiarity in moderating the effects of new information on reputation judgments. (2015). Mariconda, Simone ; Lurati, Francesco.
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30. THE IMPACT OF SIGNIFICANT NEGATIVE NEWS ON CONSUMER BEHAVIOR TOWARDS FAVORITE BRANDS. (2014). Hinnenkamp, Craig ; Sago, Brad.
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31. Improving the Effect of Guarantees: The Role of a Retailers Reputation. (2014). Goodstein, Ronald C ; Grewal, Dhruv ; Roggeveen, Anne L.
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32. Do consumers still believe what is said in online product reviews? A persuasion knowledge approach. (2013). Bambauer-Sachse, Silke ; Mangold, Sabrina.
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33. Factors moderating the impact of word of mouth for TV and film broadcasts. (2013). Romaniuk, Jenni ; Nguyen, Cathy.
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34. La vengeance du consommateur insatisfait sur Internet et leffet sur les attitudes des autres consommateurs. (2013). Passos, Gisele .
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35. Measuring the impact of critical incidents on brand personality. (2012). Tischer, Sven.
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36. Brand equity – how is it affected by critical incidents and what moderates the effect. (2012). Tischer, Sven ; Hildebrandt, Lutz.
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37. Quelles dimensions de la théorie de la justice privilégier pour satisfaire les réclamants : le rôle de la qualité de la relation?. (2012). Sabadie, William ; Meyer-Waarden, Lars.
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38. Complaint Management: Which efforts to satisfy the complainers: the role of relationship quality?. (2012). Sabadie, William ; Meyer-Waarden, Lars.
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39. Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. (2012). de Pelsmacker, Patrick ; Dens, Nathalie ; Purnawirawan, Nathalia.
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40. Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). Willemsen, Lotte M ; van Noort, Guda.
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41. Understanding Responses to Contradictory Information About Products. (2011). LI, SHIBO ; Zhang, Wei ; Kalra, Ajay.
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42. A Dynamic Model of the Effect of Online Communications on Firm Sales. (2011). Rutz, Oliver J. ; McAlister, Leigh ; Sonnier, Garrett P..
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43. Organizations Behaving Badly: When Are Discreditable Actions Likely to Damage Organizational Reputation?. (2010). Fischer, Eileen ; Reuber, A..
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44. Weathering product-harm crises. (2008). Cleeren, Kathleen ; Dekimpe, M. G. ; Helsen, K..
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45. Strategies to offset performance failures: The role of brand equity. (2008). Roehm, Michelle L ; Brady, Michael K ; Cronin, Joseph J ; Fox, Gavin L.
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46. Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). Lomax, Wendy ; East, Robert ; Hammond, Kathy.
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47. The Good, the Bad, and the Unfamiliar: The Challenges of Reputation Formation Facing New Firms. (2007). Reuber, Rebecca ; Fischer, Eileen.
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48. Dont rest on your laurels: Reputational change and young technology-based ventures. (2007). Reuber, Rebecca A. ; Fischer, Eileen.
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49. “I love it” or “I hate it”? The positivity effect in stated preferences for agent evaluation. (2006). Mukherjee, Ashesh ; Mukhopadhyay, Anirban ; Gershoff, Andrew .
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50. The impact of relational drivers on customer brand engagement and brand outcomes. (). Nyadzayo, Munyaradzi W ; Johnson, Lester W ; Leckie, Civilai.
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