1. From Authenticity to Sustainability: The Role of Authentic Cultural and Consumer Knowledge in Shaping Green Consumerism and Behavioral Intention to Gastronomy in Heritage Restaurants in Hail, Saudi Arabia. (2025). Fouad, Amr Mohamed ; Fathy, Eslam Ahmed ; Aljurayyad, Saad Sulaiman ; Ali, Ehab Rabee.
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2. Does consumer social responsibility augment corporate social responsibility: A reciprocal analysis of external stakeholder from stakeholder theory perspective. (2023). Tian, Huawei.
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3. Interactive effects of brand reputation and ESG on green bond issues: A sustainable development perspective. (2023). Broadstock, David ; Sharma, Piyush.
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4. Consumers’ Social Responsibility in the Process of Energy Consumption—The Case of Poland. (2022). Flak, Olaf ; Apczyski, Mariusz ; Lipowski, Marcin ; Hoffmann-Burdziska, Kinga ; Stolecka-Makowska, Agata.
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11. Corporate social responsibility and brand passion among consumers: Theory and evidence. (2020). Gilal, Rukhsana Gul ; Channa, Nisar Ahmed ; Zhang, NA ; Gong, Zhenxing.
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24. Brand fidelity: Scale development and validation. (2020). Ross, Mitchell ; Grace, Debra ; King, Ceridwyn.
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26. The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty. (2020). Gupta, Suraksha ; Zhang, Shijie ; Ozdemir, Sena ; Bebek, Gaye.
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28. The Interplay of Religious Symbols and Cultural Values Theory in Advertising. (2019). Gintar, Kriauinait-Lazauskien ; Rima, Itkien.
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29. Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand. (2019). Pedro, Rodrigues ; Paula, Rodrigues.
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30. Brand tribalism in technology and sport: determinants and outcomes. (2019). Sierra, Jeremy J ; Taute, Harry A.
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31. Electronic Word-of-Mouth for Online Retailers: Predictors of Volume and Valence. (2019). Dospinescu, Nicoleta ; Anastasiei, Bogdan.
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32. Examining Customer–Brand Relationships: A Critical Approach to Empirical Models on Brand Attachment, Love, and Engagement. (2019). Gomez-Suarez, Monica.
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33. The influence of brand experience and service quality on customer engagement. (2019). Wang, Xuequn ; Correia, Sandra Maria ; Prentice, Catherine.
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34. Building resistance to brand switching during disruptions in a competitive market. (2019). Ozuem, Wilson ; Howell, Kerry E ; Lancaster, Geoff ; Appiah, Dominic.
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35. Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach. (2019). Nikhashemi, SR ; Nusair, Khaldoon ; Jebarajakirthy, Charles.
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36. Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love. (2019). Azar, Salim L ; Vacas-De, Leonor ; Machado, Joana Cesar ; Dos, Barbara Pires ; Andre, Ana Raquel.
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37. Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions. (2019). Pare, Vipul ; Pourazad, Naser ; Stocchi, Lara.
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38. Measuring Young Consumers€™ Response to Brand Scandals: A Brand Love Perspective. (2018). Kour, Paramdeep ; Nagar, Komal.
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39. Brand fidelity: a relationship maintenance perspective. (2018). Ross, Mitchell ; Grace, Debra ; King, Ceridwyn.
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40. The influence of perceived strength of brand origin on willingness to pay more for luxury goods. (2018). Siew, Shir-Way ; Felix, Reto ; Minor, Michael S.
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41. The Effect of Emotional Branding on Word-Of-Mouth: Evidence from Indonesia. (2018). Briliana, Vita.
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42. Effects of Brand Love and Brand Equity on Repurchase Intentions of Young Consumers. (2018). Perez, Wilson Giraldo ; Otero, Maria Cristina.
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43. Marka Guveni, Farkindaligi ve Benlik Imaj Uyumunun Marka Bagliligina Etkisinde Marka Askinin Aracilik Rolu. (2017). Aydin, Hatice.
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45. A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions. (2017). Osuna, Sergio Andres ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna.
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50. My brand identity lies in the brand name: personified suggestive brand names. (). Ross, William T ; Kara, Selcan ; Gunasti, Kunter.
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