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2. Social Sensing and Individual Brands in Sports: Lessons Learned from English-Language Reactions on Twitter to Pau Gasol’s Retirement Announcement. (2023). Leon-Quismondo, Jairo.
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3. Sporting the government: Sportspersons engagement with causes in India and the USA on twitter. (2023). Sen, Ronojoy ; Pal, Joyojeet ; Mishra, Dibyendu.
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4. Nicknames as identity badges: How self-reflective nicknames can facilitate users€™ online social interactions. (2021). He, Meixian ; Kim, Jongki ; Mou, Jian ; Zhou, Fei.
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5. Exploring the effect of Starbucks green marketing on consumers purchase decisions from consumers€™ perspective. (2020). Su, Zheng-Cheng ; Zheng, Yu-Lin ; Chen, Yi-Chong ; Tsai, Pei-Hsuan ; Lin, Guan-Yi.
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2. Brand love: conceptual and empirical investigation of a holistic causal model. (2021). Langner, Tobias ; Rahman, Renee ; Temme, Dirk.
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28. The Interplay of Religious Symbols and Cultural Values Theory in Advertising. (2019). Gintar, Kriauinait-Lazauskien ; Rima, Itkien.
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29. Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand. (2019). Pedro, Rodrigues ; Paula, Rodrigues.
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30. Brand tribalism in technology and sport: determinants and outcomes. (2019). Sierra, Jeremy J ; Taute, Harry A.
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31. Electronic Word-of-Mouth for Online Retailers: Predictors of Volume and Valence. (2019). Dospinescu, Nicoleta ; Anastasiei, Bogdan.
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32. Examining Customer–Brand Relationships: A Critical Approach to Empirical Models on Brand Attachment, Love, and Engagement. (2019). Gomez-Suarez, Monica.
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33. The influence of brand experience and service quality on customer engagement. (2019). Wang, Xuequn ; Correia, Sandra Maria ; Prentice, Catherine.
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35. Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach. (2019). Nikhashemi, SR ; Nusair, Khaldoon ; Jebarajakirthy, Charles.
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36. Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love. (2019). Azar, Salim L ; Vacas-De, Leonor ; Machado, Joana Cesar ; Dos, Barbara Pires ; Andre, Ana Raquel.
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37. Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions. (2019). Pare, Vipul ; Pourazad, Naser ; Stocchi, Lara.
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38. Measuring Young Consumers€™ Response to Brand Scandals: A Brand Love Perspective. (2018). Kour, Paramdeep ; Nagar, Komal.
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39. Brand fidelity: a relationship maintenance perspective. (2018). Ross, Mitchell ; Grace, Debra ; King, Ceridwyn.
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40. The influence of perceived strength of brand origin on willingness to pay more for luxury goods. (2018). Siew, Shir-Way ; Felix, Reto ; Minor, Michael S.
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41. The Effect of Emotional Branding on Word-Of-Mouth: Evidence from Indonesia. (2018). Briliana, Vita.
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42. Effects of Brand Love and Brand Equity on Repurchase Intentions of Young Consumers. (2018). Perez, Wilson Giraldo ; Otero, Maria Cristina.
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43. Marka Guveni, Farkindaligi ve Benlik Imaj Uyumunun Marka Bagliligina Etkisinde Marka Askinin Aracilik Rolu. (2017). Aydin, Hatice.
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44. LINKING ENTREPRENEURIAL ORIENTATION TO KNOWLEDGE’S EXPLOITATION. (2017). Frana, Alexandra.
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45. A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions. (2017). Osuna, Sergio Andres ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna.
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46. A lovable personality: The effect of brand personality on brand love. (2016). Roy, Pinaki ; Motiani, Manoj ; Khandeparkar, Kapil.
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47. The Brand Through the Prism of a Model €“ An Interdisciplinary Concept. (2016). Bureov, Jana.
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48. The Role of Consumer-Brand Experiences and Relationship in Contributing to Brand Equity for Services. (2016). Leung, Lai-Cheung.
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49. Young Consumers and their Brand Love. (2015). Riivits-Arkonsuo, Iivi ; Leppiman, Anu.
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50. My brand identity lies in the brand name: personified suggestive brand names. (). Ross, William T ; Kara, Selcan ; Gunasti, Kunter.
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