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1. A bibliometric analysis of pricing models in supply chain. (2022). Raza, Syed Asif.
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   RePEc:pal:jorapm:v:21:y:2022:i:2:d:10.1057_s41272-021-00329-8.

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2. Managing advertising investments in marketing channels. (2022). Sigu, Simon Pierre ; Karray, Salma ; Martn-Herrn, Guiomar.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:65:y:2022:i:c:s0969698921004185.

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3. Price, online coupon, and store service effort decisions under different omnichannel retailing models. (2022). Li, Zonghuo ; Yang, Wensheng ; Jin, Hyun Seung ; Wang, DI.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003532.

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4. Accounting for consumers’ environmental concern in supply chain contracts. (2022). Parilina, Elena ; Gao, Hongwei ; Zaccour, Georges ; Yao, Fanjun.
   In: European Journal of Operational Research.
   RePEc:eee:ejores:v:301:y:2022:i:3:p:987-1006.

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5. Proposing a discount policy for two-level supply chain coordination with periodic review replenishment and promotional efforts decisions. (2021). Hosseini-Motlagh, Seyyed-Mahdi ; Nematollahi, Mohammadreza ; Nouri, Mina.
   In: Operational Research.
   RePEc:spr:operea:v:21:y:2021:i:1:d:10.1007_s12351-018-0434-x.

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6. Studying the Effect of Noise on Pricing and Marketing Decisions of New Products under Co-op Advertising Strategy in Supply Chains: Game Theoretical Approaches. (2021). Cárdenas-Barrón, Leopoldo Eduardo ; Cheraghi, Zahedeh ; Noori-Daryan, Mahsa ; Cardenas-Barron, Leopoldo Eduardo ; Taleizadeh, Ata Allah.
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7. Dynamic cooperative promotion in the presence of consumer reference effect with competing retailers. (2021). Huang, Zongsheng ; Bai, Peijie.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000072.

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8. Horizontal cooperative advertising with advertising threshold effects. (2021). He, Xiuli ; Yu, Lili ; Zhang, Juan ; Xu, Chuanyong.
   In: Omega.
   RePEc:eee:jomega:v:98:y:2021:i:c:s030504831830313x.

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9. The upstream innovation with an overconfident manufacturer in a supply chain. (2021). He, Xiuli ; Zhu, Xiaoxuan ; Du, Xianjin ; Zhan, Huimin.
   In: Omega.
   RePEc:eee:jomega:v:105:y:2021:i:c:s0305048321001067.

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10. Pricing and advertising in a supply chain in the presence of strategic consumers. (2021). Zaccour, Georges ; Farshbaf-Geranmayeh, Amir.
    In: Omega.
    RePEc:eee:jomega:v:101:y:2021:i:c:s0305048318309514.

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11. Cooperative Advertising in a Dynamic Three‐Echelon Supply Chain. (2021). Sethi, Suresh ; Phillip, Sheung Chi ; Siu, Chi Chung ; Kennedy, Adrian Patrick.
    In: Production and Operations Management.
    RePEc:bla:popmgt:v:30:y:2021:i:11:p:3881-3905.

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12. Cooperative advertising models under different channel power structure. (2020). Guo, Xiongfei ; Zhang, Tinglong ; Wang, Ningning.
    In: Annals of Operations Research.
    RePEc:spr:annopr:v:291:y:2020:i:1:d:10.1007_s10479-019-03257-4.

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13. Co-op supply chains with a local media company: Models and analysis. (2020). Wang, Xin ; Gou, Qinglong ; Yu, Lili ; Shao, Jing.
    In: Transportation Research Part E: Logistics and Transportation Review.
    RePEc:eee:transe:v:136:y:2020:i:c:s1366554519310233.

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14. Innovative green product diffusion through word of mouth. (2020). Hong, Zhaofu ; He, Xuhuai ; Han, Xiaoya ; Li, Mengfan.
    In: Transportation Research Part E: Logistics and Transportation Review.
    RePEc:eee:transe:v:134:y:2020:i:c:s1366554519304636.

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15. Inventory and marketing policy in a supply chain of a perishable product. (2020). Chernonog, Tatyana.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:219:y:2020:i:c:p:259-274.

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16. When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability. (2020). Faulkner, Margaret ; Cohen, Justin ; Romaniuk, Jenni ; Nguyen, Cathy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:55:y:2020:i:c:s096969891831172x.

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17. Collaboration under outcome-based contracts for information technology services. (2020). Awasthy, Prakash ; Hazra, Jishnu.
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:286:y:2020:i:1:p:350-359.

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18. A selective survey of game-theoretic models of closed-loop supply chains. (2019). Zaccour, Georges ; Giovanni, Pietro.
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    RePEc:spr:aqjoor:v:17:y:2019:i:1:d:10.1007_s10288-019-00399-w.

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19. Considering In-App Advertising Mode, Platform-App Channel Coordination by a Sustainable Cooperative Advertising Mechanism. (2019). Liu, Shulin.
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    RePEc:gam:jsusta:v:12:y:2019:i:1:p:145-:d:301231.

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20. Analysis of advertising and a points-exchange incentive in a reverse supply chain for unwanted medications in households based on Game Theory. (2019). Hua, Meina ; Ka, Ivan ; Tang, Huajun.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:217:y:2019:i:c:p:259-268.

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21. Cooperative advertising models in O2O supply chains. (2019). Li, Yongjian ; Cao, Wenjing.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:215:y:2019:i:c:p:144-152.

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22. Pricing and advertising in a supply chain of perishable products under asymmetric information. (2019). Chernonog, Tatyana ; Avinadav, Tal.
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    RePEc:eee:proeco:v:209:y:2019:i:c:p:249-264.

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23. Cooperative advertising: A way escaping from the prisoner’s dilemma in a supply chain with sticky price. (2019). Tang, Wansheng ; Zhang, Jianxiong ; Liu, Guowei ; Lu, Fuxiao.
    In: Omega.
    RePEc:eee:jomega:v:86:y:2019:i:c:p:87-106.

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24. An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management. (2019). Marin-Solano, Jesus ; Lu, Lijue ; Navas, Jorge.
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    RePEc:eee:ejores:v:279:y:2019:i:1:p:211-224.

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25. A supply chain member should set its margin later if another members cost is highly uncertain. (2019). Matsui, Kenji.
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    RePEc:eee:ejores:v:275:y:2019:i:1:p:127-138.

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26. Informative advertising in a distribution channel. (2019). Liu, Yunchuan ; Petruzzi, Nicholas C ; Shi, Hongyan.
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    RePEc:eee:ejores:v:274:y:2019:i:2:p:773-787.

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27. Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising. (2019). Martin-Herran, Guiomar ; Karray, Salma ; de Giovanni, Pietro.
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    RePEc:eee:ejores:v:272:y:2019:i:2:p:465-480.

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28. Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay. (2018). Rabbani, Masoud ; Taleizadeh, Ata Allah ; Farshbaf-Geranmayeh, Amir.
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29. Impact of manufacturer and retailers market pricing power on customer satisfaction incentives in supply chains. (2018). Wang, Charles ; Qian, Zhuang ; Zhao, Yabing.
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    RePEc:eee:proeco:v:205:y:2018:i:c:p:98-112.

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30. Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents. (2018). Zhong, Yuanguang ; Zhou, Yong-Wu ; Li, Jicai.
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    RePEc:eee:jomega:v:75:y:2018:i:c:p:97-117.

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31. Dynamic cooperative advertising under manufacturer and retailer level competition. (2018). Sethi, Suresh ; Chutani, Anshuman.
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    RePEc:eee:ejores:v:268:y:2018:i:2:p:635-652.

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32. Research on Advertising and Pricing in E-Supply Chain Under Different Dominant Modes. (2018). Zhaoqing, YU ; Yuyan, Wang.
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    RePEc:bpj:jossai:v:6:y:2018:i:1:p:58-68:n:4.

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33. Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects. (2017). Gou, Qinglong ; Liang, Liang ; Zhang, Juzhi.
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34. Cooperative Advertising with Accrual Rate in a Dynamic Supply Chain. (2017). Huang, Zhimin ; Li, Susan ; Gou, Qinglong ; Zhang, Juan.
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35. Business strategy analysis for an advertising service supply chain: a study with the publication industry. (2017). Zhao, Yingxue ; Shao, Jing ; Nie, Jiajia.
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36. Dynamic Collection Strategy and Coordination of a Remanufacturing Closed-Loop Supply Chain under Uncertainty. (2017). Huang, Zongsheng ; Tsai, Sang-Bing ; Nie, Jiajia.
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37. Game Theoretic Analysis of Pricing and Cooperative Advertising in a Reverse Supply Chain for Unwanted Medications in Households. (2017). Hua, Meina ; Ka, Ivan ; Tang, Huajun.
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38. Assessing the profitability of cooperative advertising programs in competing channels. (2017). Zaccour, Georges ; Martin-Herran, Guiomar ; Karray, Salma.
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39. Cooperative advertising for competing manufacturers: The impact of long-term promotional effects. (2017). Martin-Herran, Guiomar ; Sigue, Simon-Pierre ; Karray, Salma.
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40. An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?. (2017). Martin-Herran, Guiomar ; Sigue, Simon P.
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41. Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain. (2016). Zhao, Lei ; Xie, Jinxing ; Zhang, Jihua.
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42. Channel coordination with quantity discounts and/or cooperative advertising. (2016). Karray, Salma ; Surti, Chirag.
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43. Manufacturers cooperative advertising, demand uncertainty, and information sharing. (2016). Cao, Zixia ; Pei, Zhi ; Yan, Ruiliang.
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44. Quality effects in different advertising models - An impulse control approach. (2016). Zaccour, Georges ; Wrzaczek, Stefan ; Reddy, Puduru V.
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45. Local advertising externalities and cooperation in one manufacturer-two retailers channel. (2015). ben Youssef, Slim ; Dridi, Dhouha.
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46. Local advertising externalities and cooperation in one manufacturer-two retailers channel with exogenous marginal profits. (2015). ben Youssef, Slim ; Dridi, Dhouha.
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47. Differentiated effect of advertising: Joint vs. separate consumption. (2015). Nicolau, Juan ; Park, Sangwon.
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48. A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally. (2015). Sigue, Simon Pierre ; Karray, Salma.
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49. On modeling the advertising-operations interface under asymmetric competition. (2015). Luehlfing, Michael S. ; Mesak, Hani I. ; Han, Fei ; Bari, Abdullahel.
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50. Manufacturers pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand. (2014). Sharma, S. ; Giri, B. C..
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