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32. Considering In-App Advertising Mode, Platform-App Channel Coordination by a Sustainable Cooperative Advertising Mechanism. (2019). Liu, Shulin.
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33. Analysis of advertising and a points-exchange incentive in a reverse supply chain for unwanted medications in households based on Game Theory. (2019). Hua, Meina ; Ka, Ivan ; Tang, Huajun.
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34. Cooperative advertising models in O2O supply chains. (2019). Li, Yongjian ; Cao, Wenjing.
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35. Pricing and advertising in a supply chain of perishable products under asymmetric information. (2019). Chernonog, Tatyana ; Avinadav, Tal.
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36. Cooperative advertising: A way escaping from the prisoner’s dilemma in a supply chain with sticky price. (2019). Tang, Wansheng ; Zhang, Jianxiong ; Liu, Guowei ; Lu, Fuxiao.
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38. A supply chain member should set its margin later if another members cost is highly uncertain. (2019). Matsui, Kenji.
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39. Informative advertising in a distribution channel. (2019). Liu, Yunchuan ; Petruzzi, Nicholas C ; Shi, Hongyan.
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40. Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising. (2019). Martin-Herran, Guiomar ; Karray, Salma ; de Giovanni, Pietro.
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41. Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay. (2018). Rabbani, Masoud ; Taleizadeh, Ata Allah ; Farshbaf-Geranmayeh, Amir.
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42. Impact of manufacturer and retailers market pricing power on customer satisfaction incentives in supply chains. (2018). Wang, Charles ; Qian, Zhuang ; Zhao, Yabing.
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43. Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents. (2018). Zhong, Yuanguang ; Zhou, Yong-Wu ; Li, Jicai.
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44. Dynamic cooperative advertising under manufacturer and retailer level competition. (2018). Sethi, Suresh ; Chutani, Anshuman.
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45. Research on Advertising and Pricing in E-Supply Chain Under Different Dominant Modes. (2018). Zhaoqing, YU ; Yuyan, Wang.
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46. Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects. (2017). Gou, Qinglong ; Liang, Liang ; Zhang, Juzhi.
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47. Cooperative Advertising with Accrual Rate in a Dynamic Supply Chain. (2017). Huang, Zhimin ; Li, Susan ; Gou, Qinglong ; Zhang, Juan.
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48. Business strategy analysis for an advertising service supply chain: a study with the publication industry. (2017). Zhao, Yingxue ; Shao, Jing ; Nie, Jiajia.
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49. Dynamic Collection Strategy and Coordination of a Remanufacturing Closed-Loop Supply Chain under Uncertainty. (2017). Huang, Zongsheng ; Tsai, Sang-Bing ; Nie, Jiajia.
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50. Game Theoretic Analysis of Pricing and Cooperative Advertising in a Reverse Supply Chain for Unwanted Medications in Households. (2017). Hua, Meina ; Ka, Ivan ; Tang, Huajun.
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51. Assessing the profitability of cooperative advertising programs in competing channels. (2017). Zaccour, Georges ; Martin-Herran, Guiomar ; Karray, Salma.
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52. Cooperative advertising for competing manufacturers: The impact of long-term promotional effects. (2017). Martin-Herran, Guiomar ; Sigue, Simon-Pierre ; Karray, Salma.
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53. An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?. (2017). Martin-Herran, Guiomar ; Sigue, Simon P.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:70:y:2017:i:c:p:67-73.

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54. Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain. (2016). Zhao, Lei ; Xie, Jinxing ; Zhang, Jihua.
    In: International Journal of Production Research.
    RePEc:taf:tprsxx:v:54:y:2016:i:9:p:2541-2551.

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55. Channel coordination with quantity discounts and/or cooperative advertising. (2016). Karray, Salma ; Surti, Chirag.
    In: International Journal of Production Research.
    RePEc:taf:tprsxx:v:54:y:2016:i:17:p:5317-5335.

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56. Manufacturers cooperative advertising, demand uncertainty, and information sharing. (2016). Cao, Zixia ; Pei, Zhi ; Yan, Ruiliang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:2:p:709-717.

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57. Quality effects in different advertising models - An impulse control approach. (2016). Zaccour, Georges ; Wrzaczek, Stefan ; Reddy, Puduru V.
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:255:y:2016:i:3:p:984-995.

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58. Local advertising externalities and cooperation in one manufacturer-two retailers channel. (2015). ben Youssef, Slim ; Dridi, Dhouha.
    In: MPRA Paper.
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59. Local advertising externalities and cooperation in one manufacturer-two retailers channel with exogenous marginal profits. (2015). ben Youssef, Slim ; Dridi, Dhouha.
    In: MPRA Paper.
    RePEc:pra:mprapa:62697.

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60. Differentiated effect of advertising: Joint vs. separate consumption. (2015). Nicolau, Juan ; Park, Sangwon.
    In: Tourism Management.
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61. A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally. (2015). Sigue, Simon Pierre ; Karray, Salma.
    In: Omega.
    RePEc:eee:jomega:v:54:y:2015:i:c:p:84-100.

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62. On modeling the advertising-operations interface under asymmetric competition. (2015). Luehlfing, Michael S. ; Mesak, Hani I. ; Han, Fei ; Bari, Abdullahel.
    In: European Journal of Operational Research.
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63. Manufacturers pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand. (2014). Sharma, S. ; Giri, B. C..
    In: Economic Modelling.
    RePEc:eee:ecmode:v:38:y:2014:i:c:p:102-111.

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64. Too much cocited documents. This list is not complete

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