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DO LOYAL CUSTOMERS BUY DIFFERENTLY? EXAMINING CUSTOMERS’ LOYALTY IN A SELF-SERVICE SETTING. (2024). Ogrean, Claudia ; herciu, mihaela ; Ichindelean, Mihai.
In: Studies in Business and Economics.
RePEc:blg:journl:v:19:y:2024:i:1:p:350-367.

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    RePEc:eee:telpol:v:45:y:2021:i:1:s0308596120301609.

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  26. Customized Targeting Strategies for Category Coupons to Maximize CLV and Minimize Cost. (2021). von Mutius, Bernhard ; Huchzermeier, Arnd.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:97:y:2021:i:4:p:764-779.

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  27. How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention. (2021). Gao, Lily ; Cambra-Fierro, Jess ; Melero-Polo, Igucel ; Trifu, Andreea.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001442.

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  28. Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications. (2021). Silipo, Rosaria ; Ordenes, Francisco Villarroel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:137:y:2021:i:c:p:393-410.

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  29. An inclusive survey on machine learning for CRM: a paradigm shift. (2020). Singh, Pushpa ; Gupta, Mukul.
    In: DECISION: Official Journal of the Indian Institute of Management Calcutta.
    RePEc:spr:decisn:v:47:y:2020:i:4:d:10.1007_s40622-020-00261-7.

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  30. FinTech, Crowdfunding and Customer Retention in Islamic Banks. (2020). Baber, Hasnan.
    In: Vision.
    RePEc:sae:vision:v:24:y:2020:i:3:p:260-268.

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  31. The past, present, and future of customer management. (2020). Gupta, Sunil ; Winer, Russell S ; Oblander, Elliot Shin ; Lehmann, Donald R ; Mela, Carl F.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09525-9.

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  32. Managing Churn to Maximize Profits. (2020). Gupta, Sunil ; Lemmens, Aurelie.
    In: Marketing Science.
    RePEc:inm:ormksc:v:39:y:2020:i:5:p:956-973.

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  33. Examining the Moderating Role of Brand Loyalty among Consumers of Technology Products. (2020). Ramachandran, Sunder ; Balasubramanian, Sreejith.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:23:p:9967-:d:452922.

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  34. Entrepreneurial Orientation for Enhancement of Marketing Performance. (2020). Afifah, Nur ; Heng, Lie.
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2020-03-8.

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