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1. Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram. (2024). Shen, Zheng.
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2. Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship. (2024). Lu, Hsiao-Han ; Chen, Ching-Fu.
   In: Journal of Brand Management.
   RePEc:pal:jobman:v:31:y:2024:i:4:d:10.1057_s41262-023-00349-2.

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3. Social media influencers and adolescents’ health: A scoping review of the research field. (2024). Gell, Sascha ; Heiss, Raffael ; Karsay, Kathrin ; Engel, Elena.
   In: Social Science & Medicine.
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4. Untangling influence: The effect of follower-followee comparison on social media engagement. (2024). Peng, YI ; Lu, Liling.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000432.

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5. Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group. (2024). Crespo-Pereira, Vernica ; Castellanos-Garca, Pablo ; Snchez-Amboage, Eva.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000316.

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6. €œInformers€ or €œentertainers€ : The effect of social media influencers on consumers green consumption. (2024). Zhu, Zhenzhong ; Zhao, Xiaowen ; Cao, Rui ; Shan, Minghui ; Chen, Haipeng.
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   RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003983.

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7. Content marketing in the social media platform: Examining the effect of content creation modes on the payoff of participants. (2024). Zhang, Yulin.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003806.

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8. The effect of different types of virtual influencers on consumers’ emotional attachment. (2024). Lin, Zhi Bin ; Xia, Senmao ; Yan, JI ; Jiang, Amanda.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001504.

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9. Leveraging online selling through social media influencers. (2024). Shuqair, Saleh ; Filieri, Raffaele ; Viglia, Giampaolo ; Pinto, Diego Costa ; Mattila, Anna S.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007506.

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10. How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. (2024). Seo, Yuri ; Li, Wenting ; Park, Jiwoon ; Lee, Jimin ; Septianto, Felix ; Zhao, Fang.
    In: Journal of Business Research.
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11. Guidelines for sponsorship signaling within socially complex markets. (2024). Bruning, Patrick F ; Lin, Hsin-Chen.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:1:p:19-30.

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12. What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies. (2023). Yan, Yajie ; Chen, LI ; Smith, Andrew N.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00887-2.

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13. Be constantly different! How to manage influencer authenticity. (2023). Weitzl, Wolfgang J ; Zniva, Robert ; Lindmoser, Christina.
    In: Electronic Commerce Research.
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14. What Drives Followers-Influencer Intention in Influencer Marketing? The Perspectives of Emotional Attachment and Quality of Information. (2023). Jamal, Waseef ; Shah, Syed Asim ; Ahmad, Muhammad Shakil ; Shoukat, Muhammad Haroon.
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15. Study of the Effect of Influencer Marketing on Consumer Purchase Intention with Medators Brand Awareness and Brand Reputation: Organic Skin Care Products in Pakistan. (2023). Amjad, Noor ; Adnan, Khadija ; Iftikhar, Ayesha ; Nisar, Asma.
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16. A counterinsurgent (COIN) framework to defend against consumer activists. (2023). Chen, Steven.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:30:y:2023:i:4:d:10.1057_s41262-022-00297-3.

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17. Brand-SMI Collaboration in Influencer Marketing Campaigns: A Transaction Cost Economics Perspective. (2023). Qaiser, T ; Syed, T A ; Mehmood, Fahad.
    In: Post-Print.
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18. Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case. (2023). Kotzaivazoglou, Iordanis ; Papaioannou, Eugenia ; Kilipiri, Eleni.
    In: Sustainability.
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19. Sustainable Marketing and the Role of Social Media: An Experimental Study Using Natural Language Processing (NLP). (2023). Sharma, Shamneesh ; Dash, Ganesh.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:6:p:5443-:d:1101956.

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20. Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers flow state and perceived informativeness. (2023). Ashfaq, Muhammad ; Shahzad, Mohsin ; Zafar, Abaid Ullah.
    In: Technological Forecasting and Social Change.
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21. Live commerce retailing with online influencers: Two business models. (2023). Wang, Weilong ; Liu, Baolong.
    In: International Journal of Production Economics.
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22. The role of influencer€“follower congruence in the relationship between influencer marketing and purchase behaviour. (2023). Correia, Ricardo Fontes ; Kuslys, Marius ; MacKeviciene, Ieva ; Venciute, Dominyka.
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23. Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness. (2023). Lei, Yueqiu ; Zhou, QI ; Li, Huajun ; An, Hongyu.
    In: Journal of Retailing and Consumer Services.
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24. Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions. (2023). Kumar, Sampath K ; Patel, Jayesh ; Pangarkar, Aniruddha.
    In: Journal of Retailing and Consumer Services.
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25. The impact of influencers multi-SNS use on followers€™ behavioral intentions: An integration of cue consistency theory and social identity theory. (2023). Hsieh, Jung-Kuei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001443.

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26. Does polarizing personality matter in influencer marketing? Evidence from Instagram. (2023). Ashouri, Sama ; Zal, Saeed ; Beheshti, Mohammadali Koorank ; Gopinath, Mahesh.
    In: Journal of Business Research.
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27. Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship. (2023). Conde, Rita ; Casais, Beatriz.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:158:y:2023:i:c:s0148296323000668.

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28. Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions. (2023). Chen, Zhi ; Zhou, Liying ; Jin, Fei ; Lu, Cheng ; Wu, Banggang.
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29. Mega or macro social media influencers: Who endorses brands better?. (2023). Borges-Tiago, Maria Teresa ; Santiago, Joanna.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322010712.

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30. Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth. (2023). Ren, Shengnan ; Karimi, Sahar ; Cai, Jianfeng ; Velazquez, Alberto Bravo.
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31. Examining the outcomes of influencer activism. (2023). Thomas, Veronica L ; Fowler, Kendra.
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32. A checklist for managers to enhance influencer partnerships and avoid potential pitfalls. (2023). McMullan, Kylie.
    In: Business Horizons.
    RePEc:eee:bushor:v:66:y:2023:i:4:p:443-452.

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33. The effects of advertisement disclosure on heavy and light Instagram users. (2022). Hinz, Oliver ; Saternus, Zofia ; Weber, Patrick.
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34. Impact of the perceived risk in influencers product recommendations on their followers purchase attitudes and intention. (2022). Sanchez-Caizares, Sandra M ; Santos-Roldan, Luna M ; Cabeza-Ramirez, Javier L ; Fuentes-Garcia, Fernando J.
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35. Social media celebrities and new world order. What drives purchasing behavior among social media followers?. (2022). Ashfaq, Muhammad ; Tao, Meng ; Abdul, Hamza Kaka ; Tandon, Anushree ; Dhir, Amandeep.
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36. €œI follow what you post!€ : The role of social media influencers€™ content characteristics in consumers online brand-related activities (COBRAs). (2022). , Wilson ; Cheung, Man Lai ; Koay, Kian Yeik ; Aw, Eugene Cheng-Xi.
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37. Judging a book by its cover? The role of unconventional appearance on social media influencers effectiveness. (2022). Fernandes, Teresa ; Pinto, Lusa Helena ; Nettleship, Heather.
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38. Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention. (2022). Bu, YI ; Thaichon, Park ; Parkinson, Joy.
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39. Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults. (2022). Kim, Youn-Kyung ; Park, Sang Soo.
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40. All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity. (2022). di Domenico, Giandomenico ; Mangio, Federico.
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41. Dupe influencers exploiting social media to peddle luxury fakes. (2022). Chaudhry, Peggy E.
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42. Managing the tensions in marketer-influencer relationships. (2022). Pitt, Leyland ; McMullan, Kylie ; Laurell, Christofer.
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43. Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories. (2022). Mucundorfeanu, Meda ; Murean, Larisa Ioana ; Balaban, Delia Cristina.
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44. A Proposed Model of Self-Perceived Authenticity of Social Media Influencers. (2022). Szambolics, Julia ; Balaban, Delia Cristina.
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45. An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions. (2021). Daimi, Sarra ; Tolunay, Asli.
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46. More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers. (2021). Pittman, Matthew ; Abell, Annika.
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47. Nanoinfluencer marketing: How message features affect credibility and behavioral intentions. (2021). Jiang, Yangyang ; Jha, Subhash ; Balaji, M S.
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48. How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. (2021). Zhou, Shuang ; Blazquez, Marta ; Barnes, Liz ; McCormick, Helen.
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49. Understanding influencer marketing: The role of congruence between influencers, products and consumers. (2021). Ibaez-Sanchez, Sergio ; Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel.
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50. Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry. (2021). Andonova, Yana ; Anaza, Nwamaka A.
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