1. Social media influencer over-endorsement: Implications from a moderated-mediation analysis. (2024). Lim, Weng Marc ; Koay, Kian Yeik ; Cheah, Chee Wei.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001279.

   Full description at Econpapers || Download paper

1. Andonopoulos, V. ; Lee, J.J. ; Mathies, C. Authentic isn't always best: when inauthentic social media influencers induce positive consumer purchase intention through inspiration. 2023 J. Retailing Consum. Serv.. 75 -

2. Angaramo, R.L. ; Pérez-Torres, V. Instagram: inspiración, reconocimiento social y motivación en la elección del destino turístico. 2021 PASOS Rev. Tur. Patrim. Cult.. 19 811-824
   Paper not yet in RePEc: Add citation now
   
3. Araujo, T. ; Neijens, P. ; Vliegenthart, R. Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands. 2017 Int. J. Advert.. 36 496-513
   Paper not yet in RePEc: Add citation now
   
4. Archer, C. ; Wolf, K. ; Nalloor, J. Capitalising on chaos – exploring the impact and future of social media influencer engagement during the early stages of a global pandemic. 2021 Media Int. Aust.. 178 106-113
   Paper not yet in RePEc: Add citation now
   

5. Asdecker, B. Travel-related influencer content on Instagram: how social media fuels wanderlust and how to mitigate the effect. 2022 Sustainability. 14 855-

6. Balomenou, N. ; Garrod, B. Photographs in tourism research: prejudice, power, performance and participant-generated images. 2019 Tourism Manag.. 70 201-217
   Paper not yet in RePEc: Add citation now
   
7. Böttger, T. ; Rudolph, T. ; Evanschitzky, H. ; Pfrang, T. Customer inspiration: Conceptualization, scale development, and validation. 2017 J. Market.. 81 116-131
   Paper not yet in RePEc: Add citation now
   
8. Bramwell, B. ; Lane, B. Critical research on the governance of tourism and sustainability. 2011 J. Sustain. Tourism. 19 411-421
   Paper not yet in RePEc: Add citation now
   
9. Buhalis, D. ; Law, E. Progress in information technology and tourism management: 20 years on and 10 years after the Internet-The state of eTourism research. 2008 Tourism Manag.. 29 609-623
   Paper not yet in RePEc: Add citation now
   
10. Camilleri, M.A. Market segmentation, targeting and positioning. 2018 En : Travel Marketing, Tourism Economics and the Airline Product: an Introduction to Theory and Practice. Springer:
    Paper not yet in RePEc: Add citation now
    

11. Campbell, C. ; Farrell, J.R. More than meets the eye: the functional components underlying influencer marketing. 2020 Bus. Horiz.. 63 469-479

12. Caraka, R.E. ; Noh, M. ; Lee, Y. ; Toharudin, T. ; Yusra, Tyasti A.E. ; Royanow, A.F. ; Dewata, D.P. ; Gio, P.U. ; Basyuni, M. The impact of social media influencers Raffi Ahmad and Nagita Slavina on tourism visit intentions across millennials and zoomers using a hierarchical likelihood structural equation model. 2022 Sustainability. 14 524-

13. Casaló, L.V. ; Flavián, C. ; Ibáñez-Sánchez, S. Influencers on Instagram: antecedents and consequences of opinion leadership. 2020 J. Bus. Res.. 117 510-519

14. Castellani, M. ; Pattitoni, P. ; Scorcu, A.E. Visual artist price heterogeneity. 2012 Econ. Bus. Lett.. 1 16-22

15. Chetty, S. The case study method for research in small- and medium-sized firms. 1996 Int. Small Bus. J.. 15 73-85
    Paper not yet in RePEc: Add citation now
    
16. Coller, X. Estudio de casos. Cuadernos Metodológicos No. 30. 2000 CIS:
    Paper not yet in RePEc: Add citation now
    
17. Colliander, J. ; Dahlén, M. Following the fashionable friend: the power of social media. 2011 J. Advert. Res.. 51 313-320
    Paper not yet in RePEc: Add citation now
    

18. Constantin, C.P. ; Ispas, A. ; Candrea, A.N. Examining the relationships between visitors profile, satisfaction and revisit intentions: evidence from Romanian ecotourism destinations. 2022 Land. 11 186-

19. Conti, E. ; Lexhagen, M. Instagramming nature-based tourism experiences: a netnographic study of online photography and value creation. 2020 Tourism Manag. Perspect.. 34 -
    Paper not yet in RePEc: Add citation now
    

20. Cox, C. Nonlinear quasi-likelihood models: applications to continuous proportions. 1996 Comput. Stat. Data Anal.. 21 449-461

21. Cvijikj, I. ; Michahelles, F. Online engagement factors on Facebook brand pages. 2013 Soc. Netw. Anal. Min.. 3 843-886
    Paper not yet in RePEc: Add citation now
    
22. De Veirman, M. ; Cauberghe, V. ; Hudders, L. Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. 2017 Int. J. Advert.. 36 798-828
    Paper not yet in RePEc: Add citation now
    
23. Djafarova, E. ; Rushworth, C. Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users. 2017 Comput. Hum. Behav.. 68 1-7
    Paper not yet in RePEc: Add citation now
    
24. Dolnicar, S. Insights into sustainable tourists in Austria: a data-based a priori segmentation approach. 2004 J. Sustain. Tourism. 12 209-218
    Paper not yet in RePEc: Add citation now
    
25. Dolnicar, S. Market segmentation analysis in tourism: a perspective paper. 2020 Tourism Rev.. 75 45-48
    Paper not yet in RePEc: Add citation now
    

26. Dolnicar, S. ; Grün, B. ; Leisch, F. Market segmentation analysis. 2018 En : Market Segmentation Analysis. Management for Professionals. Springer:

27. Dolnicar, S. ; Leisch, F. Delivering the right tourist service to the right people–A comparison of segmentation approaches. 2005 J. Qual. Assur. Hospit. Tourism. 5 189-207
    Paper not yet in RePEc: Add citation now
    

28. Erz, A. ; Christensen, A.H. Transforming consumers into brands: tracing transformation processes of the practice of blogging. 2018 J. Interact. Market.. 43 69-82

29. Evans, N.J. ; Phua, J. ; Lim, J. ; Jun, H. Disclosing Instagram influencer advertising: the effects of disclosure language on advertising recognition, attitudes, and behavioral intent. 2017 J. Interact. Advert.. 17 138-149
    Paper not yet in RePEc: Add citation now
    
30. Farivar, S. ; Wang, F. Effective influencer marketing: a social identity perspective. 2022 J. Retailing Consum. Serv.. 67 -
    Paper not yet in RePEc: Add citation now
    
31. Fertik, Why Is Influencer Marketing Such a Big Deal Right Now?. 2020 :
    Paper not yet in RePEc: Add citation now
    
32. Frank, R.E. ; Massy, W.F. ; Wind, Y. Market Segmentation. 1972 Prentice Hall:
    Paper not yet in RePEc: Add citation now
    

33. Frasquet, M. ; Ieva, M. ; Mollá-Descals, A. Customer inspiration in retailing: the role of perceived novelty and customer loyalty across offline and online channels. 2024 J. Retailing Consum. Serv.. 76 -

34. Ge, J. ; Gretzel, U. Emoji rhetoric: a social media influencer perspective. 2018 J. Market. Manag.. 34 1272-1295
    Paper not yet in RePEc: Add citation now
    
35. Glucksman, M. The rise of social media influencer marketing on lifestyle branding: a case study of Lucie Fink. 2017 Elon J. Undergraduate Res. Commun.. 8 77-87
    Paper not yet in RePEc: Add citation now
    
36. Haenlein, M. ; Anadol, E. ; Farnsworth, T. ; Hugo, H. ; Hunichen, J. ; Welte, D. Navigating the new era of influencer marketing: How to be successful on Instagram, TikTok, & Co. 2020 Calif. Manag. Rev.. 63 5-25
    Paper not yet in RePEc: Add citation now
    
37. Haley, R.J. Benefit segmentation: a decision-oriented research tool. 1968 J. Market.. 32 30-35
    Paper not yet in RePEc: Add citation now
    
38. Huertas, A. ; Setó-Pàmies, D. ; Míguez-González, M.I. Comunicación de destinos turísticos a través de los medios sociales. 2015 Profesional de la información. 24 15-21
    Paper not yet in RePEc: Add citation now
    
39. Hund, E. Measured beauty: exploring the aesthetics of Instagram's fashion influencers. 2017 Proc. 8th Int. Conf. Soc. Media & Soc.. 1-5
    Paper not yet in RePEc: Add citation now
    

40. Irfan, M. ; Malik, M.S. ; Zubair, S.K. Impact of vlog marketing on consumer travel intent and consumer purchase intent with the moderating role of destination image and ease of travel. 2022 Sage Open. 12 -

41. Isakovic, B. ; Keco, D. ; Dogru, N. Social media analysis web application. 2017 En : Proceedings of 2017 XXVI International Conference on Information, Communication and Automation Technologies (ICAT). :
    Paper not yet in RePEc: Add citation now
    
42. Jayasingh, S. ; Venkatesh, R. Customer engagement factors in facebook brand pages. 2015 Asian Soc. Sci.. 11 19-
    Paper not yet in RePEc: Add citation now
    
43. Jenkins, O. Photography and travel brochures: the circle of representation. 2003 Tourism Geogr.. 5 305-328
    Paper not yet in RePEc: Add citation now
    
44. Kay, S. ; Mulcahy, R. ; Parkinson, J. When less is more: the impact of macro and micro social media influencers' disclosure. 2020 J. Market. Manag.. 36 248-278
    Paper not yet in RePEc: Add citation now
    
45. Khamis, S. ; Ang, L. ; Welling, R. Self-branding, ‘micro-celebrity’ and the rise of social media influencers. 2017 Celebr. Stud.. 8 191-208
    Paper not yet in RePEc: Add citation now
    

46. Khoi, N.H. ; Phong, N.D. ; Le, A.N.H. Customer inspiration in a tourism context: an investigation of driving and moderating factors. 2020 Curr. Issues Tourism. 23 2699-2715

47. Ki, C.W.C. ; Park, S. ; Kim, Y.K. Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers' exemplars as social defaults. 2022 J. Bus. Res.. 144 264-277
    Paper not yet in RePEc: Add citation now
    
48. Kieschnick, R. ; McCullough, B.D. Regression analysis of variates observed on (0, 1): percentages, proportions and fractions. 2003 Stat. Model. Int. J.. 3 193-213
    Paper not yet in RePEc: Add citation now
    

49. Kim, H. ; Stepchenkova, S. Effect of tourist photographs on attitudes towards destination: manifest and latent content. 2015 Tourism Manag.. 49 29-41

50. Knoll, J. ; Schramm, H. ; Schallhorn, C. ; Wynistorf, S. Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects. 2015 Int. J. Advert.. 34 720-743
    Paper not yet in RePEc: Add citation now
    
51. Madureira, L. ; Alturas, B. Impact of social media influencers on the Portuguese tourism and travel industry in a Covid-19 era. 2022 En : Reis, J.L. ; Peter, M.K. ; Cayolla, R. ; Bogdanović, Z. Marketing and Smart Technologies. Springer:
    Paper not yet in RePEc: Add citation now
    
52. Marwick, A. Instafame: luxury selfies in the attention economy. 2015 Publ. Cult.. 27 137-160
    Paper not yet in RePEc: Add citation now
    

53. Mavragani, E. ; Nikolaidou, P. ; Theodoraki, E. Traveler segmentation through social media for intercultural marketing purposes: the case of Halkidiki. 2019 J. Tour., Heritage & Services Market.. 5 15-23

54. Nascimento, T.C.D. ; Campos, R.D. ; Suarez, M. Experimenting, partnering and bonding: a framework for the digital influencer-brand endorsement relationship. 2020 J. Market. Manag.. 36 1009-1030
    Paper not yet in RePEc: Add citation now
    

55. Papke, L.E. ; Wooldridge, J.M. Econometric methods for fractional response variables with an application to 401(k) plan participation rates. 1996 J. Appl. Econom.. 11 619-632

56. Papke, L.E. ; Wooldridge, J.M. Panel data methods for fractional response variables with an application to test pass rates. 2008 J. Econom.. 145 121-133

57. Peres, R. ; Silva, M. The role of micro-influencers in the consumer decision-making process in the hospitality field. 2021 Eur. J. Tour. Hosp. Recreat.. 11 102-112
    Paper not yet in RePEc: Add citation now
    
58. Petychakis, M. ; Biliri, E. ; Arvanitakis, A. ; Michalitsi-Psarrou, A. ; Kokkinakos, P. ; Lampathaki, F. ; Askounis, D. Detecting influencing behaviour for product-service design through big data intelligence in manufacturing. 2016 En : Afsarmanesh, H. ; Camarinha-Matos, L. ; Lucas, A. Collaboration in a Hyperconnected World. Springer:
    Paper not yet in RePEc: Add citation now
    

59. Pirolli, B. Travel information online: navigating correspondents, consensus, and conversation. 2018 Curr. Issues Tourism. 21 1337-1343

60. Purwandari, B. ; Ramadhan, A. ; Phusavat, K. ; Hidayanto, A.N. ; Husniyyah, A.F. ; Faozi, F.H. ; Wijaya, N.H. ; Saputra, R.H. The effect of interaction between followers and influencers on intention to follow travel recommendations from influencers in Indonesia based on follower-influencer experience and emotional dimension. 2022 Information. 13 384-
    Paper not yet in RePEc: Add citation now
    

61. Ramalho, E.A. ; Ramalho, J.J.S. ; Murteira, J.M.R. Alternative estimating and testing empirical strategies for fractional regression models. 2011 J. Econ. Surv.. 25 19-68

62. Rodríguez, P. ; García, J.S. Uso de influencers en el marketing digital de las empresas turísticas españolas. 2022 Cuadernos.info. 200-222
    Paper not yet in RePEc: Add citation now
    
63. Rossi, L. ; Boscaro, E. ; Torsello, A. Venice through the lens of Instagram: a visual narrative of tourism in Venice. 2018 Proc. WWW’18 The Web Conf.. 1190 -
    Paper not yet in RePEc: Add citation now
    
64. Sánchez-Amboage, E. Mirror tourist. 2022 En : Buhalis, D. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing:
    Paper not yet in RePEc: Add citation now
    
65. Sarin, C. Travelling The World: A Study on People's Travelling Habits [Bachelor's Thesis. 2015 Centria University of Applied Sciences:
    Paper not yet in RePEc: Add citation now
    
66. Schouten, A.P. ; Janssen, L. ; Verspaget, M. Celebrity vs. influencer endorsements in advertising: the role of identification, credibility, and product-endorser fit. 2020 Int. J. Advert.. 39 258-281
    Paper not yet in RePEc: Add citation now
    
67. Shuqair, S. ; Cragg, P. The immediate impact of Instagram posts on changing the viewers' perceptions towards travel destinations. 2017 Asia Pacific J. Adv. Bus. Soc. Stud.. 3 1-12
    Paper not yet in RePEc: Add citation now
    
68. Siti, R.H.A. ; Bismo, A. ; Sutiyo, L. Segmentation analysis of Instagram users based on preferences towards forms and types of online marketing content. 2019 En : Proceedings of the 2019 International Conference on Information Management and Technology (ICIMTech). :
    Paper not yet in RePEc: Add citation now
    
69. Smith, S.P. Instagram abroad: performance, consumption and colonial narrative in tourism. 2018 Postcolonial Stud.. 21 172-191
    Paper not yet in RePEc: Add citation now
    
70. Smithson, M. ; Deady, S. ; Gracik, L.S. Guilty, not guilty, or? multiple verdict options in jury verdict choices. 2007 J. Behav. Decis. Making. 20 481-498
    Paper not yet in RePEc: Add citation now
    
71. Smithson, M. ; Verkuilen, J. A better lemon squeezer? Maximum-likelihood regression with beta-distributed dependent variables. 2006 Psychol. Methods. 11 54-71
    Paper not yet in RePEc: Add citation now
    

72. Stepchenkova, S. ; Zhan, F. Visual destination images of Peru: comparative content analysis of DMO and user-generated photography. 2013 Tourism Manag.. 36 590-601

73. Tenkanen, H. ; Di Minin, E. ; Heikinheimo, V. ; Hausmann, A. ; Herbst, M. ; Kajala, L. ; Toivonen, T. Instagram, Flickr, or Twitter: assessing the usability of social media data for visitor monitoring in protected areas. 2017 Sci. Rep.. 7 -
    Paper not yet in RePEc: Add citation now
    
74. Thrash, T.M. ; Maruskin, L.A. ; Moldovan, E.G. ; Oleynick, V.C. ; Belzak, W.C. Writer–reader contagion of inspiration and related states: conditional process analyses within a cross-classified writer × reader framework. 2017 J. Pers. Soc. Psychol.. 113 466-491
    Paper not yet in RePEc: Add citation now
    
75. Torres, E.N. The influence of others on the vacation experience: an ethnographic study of psychographics, decision making, and group dynamics among young travelers. 2015 J. Hospit. Market. Manag.. 24 826-856
    Paper not yet in RePEc: Add citation now
    
76. Vrontis, D. ; Makrides, A. ; Christof, M. ; Thrassou, A. Social media influencer marketing: a systematic review, integrative framework and future research agenda. 2021 Int. J. Consum. Stud.. 45 617-644
    Paper not yet in RePEc: Add citation now
    
77. Wissen, S. ; Anatan, L. The influence of customer inspiration on social media marketing toward architectural service purchase intention. 2023 J. Manajemen Dan Kewirausahaan. 25 13-24
    Paper not yet in RePEc: Add citation now
    
78. Wong, K. How Influencer Marketing Will Change in 2015. 2014 :
    Paper not yet in RePEc: Add citation now
    

79. Wu, L. ; Li, J. ; Qi, J. ; Kong, D. ; Li, X. The role of opinion leaders in the sustainable development of corporate-led consumer advice networks: evidence from a Chinese travel content community. 2021 Sustainability. 13 -

80. Xiang, Z. ; Gretzel, U. Role of social media in online travel information search. 2010 Tourism Manag.. 31 179-188

81. Xu, X. ; Pratt, S. Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y. 2018 J. Trav. Tourism Market.. 35 958-972
    Paper not yet in RePEc: Add citation now
    
82. Yin, R. Case study research: Design and methods. 1994 Sage. -
    Paper not yet in RePEc: Add citation now
    

83. Yoo, J.J. Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement. 2023 J. Retailing Consum. Serv.. 75 -

1. Understanding user motivations for goal disclosure on social media: Structure, measurement and impact on goal attainment. (2025). Ouyang, Qing ; Li, Jian ; Chen, Chunyan ; Gong, Yanping.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000256.

   Full description at Econpapers || Download paper

2. Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective. (2025). Ma, Ning ; Liu, Qixuan ; Zhang, Xiaoyi.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s096969892400403x.

   Full description at Econpapers || Download paper

3. The power of social media influencers: unveiling the impact on consumers’ impulse buying behaviour. (2024). Azam, Muhammad ; Shamim, Komal.
   In: Palgrave Communications.
   RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03796-7.

   Full description at Econpapers || Download paper

4. Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram. (2024). Shen, Zheng.
   In: Palgrave Communications.
   RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02698-y.

   Full description at Econpapers || Download paper

5. Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship. (2024). Lu, Hsiao-Han ; Chen, Ching-Fu.
   In: Journal of Brand Management.
   RePEc:pal:jobman:v:31:y:2024:i:4:d:10.1057_s41262-023-00349-2.

   Full description at Econpapers || Download paper

6. The Long Road to Low-Carbon Holidays: Exploring Holiday-Making Behaviour of People Living in a Middle-Sized Swiss City. (2024). Soma, Linda ; Ventimiglia, Leonardo ; Cellina, Francesca.
   In: Sustainability.
   RePEc:gam:jsusta:v:16:y:2024:i:14:p:6167-:d:1438148.

   Full description at Econpapers || Download paper

7. From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers. (2024). You, Leping ; Liu, Fanjue.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:207:y:2024:i:c:s0040162524004487.

   Full description at Econpapers || Download paper

8. Social media influencers and adolescents’ health: A scoping review of the research field. (2024). Gell, Sascha ; Heiss, Raffael ; Karsay, Kathrin ; Engel, Elena.
   In: Social Science & Medicine.
   RePEc:eee:socmed:v:340:y:2024:i:c:s027795362300744x.

   Full description at Econpapers || Download paper

9. Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance. (2024). Rosengren, Sara ; Farrell, Justine Rapp ; Campbell, Colin.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400153x.

   Full description at Econpapers || Download paper

10. Social media influencer over-endorsement: Implications from a moderated-mediation analysis. (2024). Lim, Weng Marc ; Koay, Kian Yeik ; Cheah, Chee Wei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001279.

    Full description at Econpapers || Download paper

11. The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement. (2024). Siddiqi, Umar Iqbal ; Islam, Tahir ; Gugnani, Ritika ; Attri, Rekha ; Akhtar, Naeem.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001036.

    Full description at Econpapers || Download paper

12. How does information encountering enhance purchase behavior? The mediating role of customer inspiration. (2024). Chen, Zhuo ; Gong, Yanping ; Lu, XI ; Huang, Rong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000687.

    Full description at Econpapers || Download paper

13. Understanding factors affecting social commerce purchase behavior: A longitudinal perspective. (2024). Laradi, Sofiane ; Alrawad, Mahmaod ; Agag, Gomaa ; Lutfi, Abdalwali.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s096969892400047x.

    Full description at Econpapers || Download paper

14. Get inspired and pay for the goods: An investigation of customer inspiration and purchase intention in livestream shopping. (2024). Ba, Zhichao ; Zhao, Yuxiang Chris ; Yao, Xinlin ; Song, Shijie.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000468.

    Full description at Econpapers || Download paper

15. Untangling influence: The effect of follower-followee comparison on social media engagement. (2024). Peng, YI ; Lu, Liling.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000432.

    Full description at Econpapers || Download paper

16. Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping. (2024). Nadroo, Zeeshan Majeed ; Lim, Weng Marc ; Naqshbandi, Mohd Asif.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000420.

    Full description at Econpapers || Download paper

17. Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group. (2024). Crespo-Pereira, Vernica ; Castellanos-Garca, Pablo ; Snchez-Amboage, Eva.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000316.

    Full description at Econpapers || Download paper

18. GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing. (2024). Park, Jinhee ; Ahn, Hyeongjin ; Kim, Dongjae.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000018.

    Full description at Econpapers || Download paper

19. €œInformers€ or €œentertainers€ : The effect of social media influencers on consumers green consumption. (2024). Zhu, Zhenzhong ; Zhao, Xiaowen ; Cao, Rui ; Shan, Minghui ; Chen, Haipeng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003983.

    Full description at Econpapers || Download paper

20. Content marketing in the social media platform: Examining the effect of content creation modes on the payoff of participants. (2024). Zhang, Yulin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003806.

    Full description at Econpapers || Download paper

21. How do social media influencers induce the urge to buy impulsively? Social commerce context. (2024). Islam, Tahir ; Azam, Muhammad ; Shamim, Komal.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003727.

    Full description at Econpapers || Download paper

22. The effect of different types of virtual influencers on consumers’ emotional attachment. (2024). Lin, Zhi Bin ; Xia, Senmao ; Yan, JI ; Jiang, Amanda.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001504.

    Full description at Econpapers || Download paper

23. Leveraging online selling through social media influencers. (2024). Shuqair, Saleh ; Filieri, Raffaele ; Viglia, Giampaolo ; Pinto, Diego Costa ; Mattila, Anna S.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007506.

    Full description at Econpapers || Download paper

24. How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. (2024). Seo, Yuri ; Li, Wenting ; Park, Jiwoon ; Lee, Jimin ; Septianto, Felix ; Zhao, Fang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007464.

    Full description at Econpapers || Download paper

25. Guidelines for sponsorship signaling within socially complex markets. (2024). Bruning, Patrick F ; Lin, Hsin-Chen.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:1:p:19-30.

    Full description at Econpapers || Download paper

26. What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies. (2023). Yan, Yajie ; Chen, LI ; Smith, Andrew N.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00887-2.

    Full description at Econpapers || Download paper

27. Be constantly different! How to manage influencer authenticity. (2023). Weitzl, Wolfgang J ; Zniva, Robert ; Lindmoser, Christina.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-022-09653-6.

    Full description at Econpapers || Download paper

28. What Drives Followers-Influencer Intention in Influencer Marketing? The Perspectives of Emotional Attachment and Quality of Information. (2023). Jamal, Waseef ; Shah, Syed Asim ; Ahmad, Muhammad Shakil ; Shoukat, Muhammad Haroon.
    In: SAGE Open.
    RePEc:sae:sagope:v:13:y:2023:i:2:p:21582440231179712.

    Full description at Econpapers || Download paper

29. Study of the Effect of Influencer Marketing on Consumer Purchase Intention with Medators Brand Awareness and Brand Reputation: Organic Skin Care Products in Pakistan. (2023). Amjad, Noor ; Adnan, Khadija ; Iftikhar, Ayesha ; Nisar, Asma.
    In: Journal of Policy Research (JPR).
    RePEc:rfh:jprjor:v:9:y:2023:i:2:p:124-133.

    Full description at Econpapers || Download paper

30. A counterinsurgent (COIN) framework to defend against consumer activists. (2023). Chen, Steven.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:30:y:2023:i:4:d:10.1057_s41262-022-00297-3.

    Full description at Econpapers || Download paper

31. Brand-SMI Collaboration in Influencer Marketing Campaigns: A Transaction Cost Economics Perspective. (2023). Qaiser, T ; Syed, T A ; Mehmood, Fahad.
    In: Post-Print.
    RePEc:hal:journl:hal-04317823.

    Full description at Econpapers || Download paper

32. Promoting Subjective Well-Being and a Sustainable Lifestyle in Children and Youth by Strengthening Their Personal Psychological Resources. (2023). von Salisch, Maria ; Voltmer, Katharina.
    In: Sustainability.
    RePEc:gam:jsusta:v:16:y:2023:i:1:p:134-:d:1305546.

    Full description at Econpapers || Download paper

33. Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case. (2023). Kotzaivazoglou, Iordanis ; Papaioannou, Eugenia ; Kilipiri, Eleni.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:8:p:6374-:d:1118416.

    Full description at Econpapers || Download paper

34. Sustainable Marketing and the Role of Social Media: An Experimental Study Using Natural Language Processing (NLP). (2023). Sharma, Shamneesh ; Dash, Ganesh.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:6:p:5443-:d:1101956.

    Full description at Econpapers || Download paper

35. On modeling future workplace location decisions: An analysis of Texas employees. (2023). Pendyala, Ram M ; Asmussen, Katherine E ; Bhat, Chandra R ; Mondal, Aupal.
    In: Transportation Research Part A: Policy and Practice.
    RePEc:eee:transa:v:172:y:2023:i:c:s0965856423000915.

    Full description at Econpapers || Download paper

36. Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers flow state and perceived informativeness. (2023). Ashfaq, Muhammad ; Shahzad, Mohsin ; Zafar, Abaid Ullah.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:190:y:2023:i:c:s0040162523000938.

    Full description at Econpapers || Download paper

37. Live commerce retailing with online influencers: Two business models. (2023). Wang, Weilong ; Liu, Baolong.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:255:y:2023:i:c:s0925527322002973.

    Full description at Econpapers || Download paper

38. The role of influencer€“follower congruence in the relationship between influencer marketing and purchase behaviour. (2023). Correia, Ricardo Fontes ; Kuslys, Marius ; MacKeviciene, Ieva ; Venciute, Dominyka.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002539.

    Full description at Econpapers || Download paper

39. Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness. (2023). Lei, Yueqiu ; Zhou, QI ; Li, Huajun ; An, Hongyu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002035.

    Full description at Econpapers || Download paper

40. Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions. (2023). Kumar, Sampath K ; Patel, Jayesh ; Pangarkar, Aniruddha.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001571.

    Full description at Econpapers || Download paper

41. The impact of influencers multi-SNS use on followers€™ behavioral intentions: An integration of cue consistency theory and social identity theory. (2023). Hsieh, Jung-Kuei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001443.

    Full description at Econpapers || Download paper

42. Does polarizing personality matter in influencer marketing? Evidence from Instagram. (2023). Ashouri, Sama ; Zal, Saeed ; Beheshti, Mohammadali Koorank ; Gopinath, Mahesh.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001625.

    Full description at Econpapers || Download paper

43. Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship. (2023). Conde, Rita ; Casais, Beatriz.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:158:y:2023:i:c:s0148296323000668.

    Full description at Econpapers || Download paper

44. Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions. (2023). Chen, Zhi ; Zhou, Liying ; Jin, Fei ; Lu, Cheng ; Wu, Banggang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:158:y:2023:i:c:s0148296322010542.

    Full description at Econpapers || Download paper

45. Mega or macro social media influencers: Who endorses brands better?. (2023). Borges-Tiago, Maria Teresa ; Santiago, Joanna.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322010712.

    Full description at Econpapers || Download paper

46. Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth. (2023). Ren, Shengnan ; Karimi, Sahar ; Cai, Jianfeng ; Velazquez, Alberto Bravo.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009419.

    Full description at Econpapers || Download paper

47. Examining the outcomes of influencer activism. (2023). Thomas, Veronica L ; Fowler, Kendra.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008013.

    Full description at Econpapers || Download paper

48. A checklist for managers to enhance influencer partnerships and avoid potential pitfalls. (2023). McMullan, Kylie.
    In: Business Horizons.
    RePEc:eee:bushor:v:66:y:2023:i:4:p:443-452.

    Full description at Econpapers || Download paper

49. The effects of advertisement disclosure on heavy and light Instagram users. (2022). Hinz, Oliver ; Saternus, Zofia ; Weber, Patrick.
    In: Electronic Markets.
    RePEc:spr:elmark:v:32:y:2022:i:3:d:10.1007_s12525-022-00546-y.

    Full description at Econpapers || Download paper

50. Marketing Management in the Hotel Industry: A Systematic Literature Review by Using Text Mining. (2022). Yu, Tai-Yi ; Chou, Sheng-Fang ; Horng, Jeou-Shyan ; Hu, Da-Chian ; Liu, Chih-Hsing.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:4:p:2344-:d:752723.

    Full description at Econpapers || Download paper

51. Impact of the perceived risk in influencers product recommendations on their followers purchase attitudes and intention. (2022). Sanchez-Caizares, Sandra M ; Santos-Roldan, Luna M ; Cabeza-Ramirez, Javier L ; Fuentes-Garcia, Fernando J.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:184:y:2022:i:c:s0040162522005182.

    Full description at Econpapers || Download paper

52. Social media celebrities and new world order. What drives purchasing behavior among social media followers?. (2022). Ashfaq, Muhammad ; Tao, Meng ; Abdul, Hamza Kaka ; Tandon, Anushree ; Dhir, Amandeep.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001692.

    Full description at Econpapers || Download paper

53. €œI follow what you post!€ : The role of social media influencers€™ content characteristics in consumers online brand-related activities (COBRAs). (2022). , Wilson ; Cheung, Man Lai ; Koay, Kian Yeik ; Aw, Eugene Cheng-Xi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000339.

    Full description at Econpapers || Download paper

54. Judging a book by its cover? The role of unconventional appearance on social media influencers effectiveness. (2022). Fernandes, Teresa ; Pinto, Lusa Helena ; Nettleship, Heather.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000108.

    Full description at Econpapers || Download paper

55. Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention. (2022). Bu, YI ; Thaichon, Park ; Parkinson, Joy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:66:y:2022:i:c:s0969698921004707.

    Full description at Econpapers || Download paper

56. Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults. (2022). Kim, Youn-Kyung ; Park, Sang Soo.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:144:y:2022:i:c:p:264-277.

    Full description at Econpapers || Download paper

57. All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity. (2022). di Domenico, Giandomenico ; Mangio, Federico.
    In: Business Horizons.
    RePEc:eee:bushor:v:65:y:2022:i:6:p:765-776.

    Full description at Econpapers || Download paper

58. Dupe influencers exploiting social media to peddle luxury fakes. (2022). Chaudhry, Peggy E.
    In: Business Horizons.
    RePEc:eee:bushor:v:65:y:2022:i:6:p:719-727.

    Full description at Econpapers || Download paper

59. Managing the tensions in marketer-influencer relationships. (2022). Pitt, Leyland ; McMullan, Kylie ; Laurell, Christofer.
    In: Business Horizons.
    RePEc:eee:bushor:v:65:y:2022:i:5:p:559-566.

    Full description at Econpapers || Download paper

60. Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories. (2022). Mucundorfeanu, Meda ; Murean, Larisa Ioana ; Balaban, Delia Cristina.
    In: Media and Communication.
    RePEc:cog:meanco:v:10:y:2022:i:1:p:305-316.

    Full description at Econpapers || Download paper

61. A Proposed Model of Self-Perceived Authenticity of Social Media Influencers. (2022). Szambolics, Julia ; Balaban, Delia Cristina.
    In: Media and Communication.
    RePEc:cog:meanco:v:10:y:2022:i:1:p:235-246.

    Full description at Econpapers || Download paper

62. An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions. (2021). Daimi, Sarra ; Tolunay, Asli.
    In: Istanbul Management Journal.
    RePEc:ist:ibsimj:v:0:y:2021:i:91:p:59-86.

    Full description at Econpapers || Download paper

63. More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers. (2021). Pittman, Matthew ; Abell, Annika.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:56:y:2021:i:c:p:70-82.

    Full description at Econpapers || Download paper

64. Nanoinfluencer marketing: How message features affect credibility and behavioral intentions. (2021). Jiang, Yangyang ; Jha, Subhash ; Balaji, M S.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:136:y:2021:i:c:p:293-304.

    Full description at Econpapers || Download paper

65. How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. (2021). Zhou, Shuang ; Blazquez, Marta ; Barnes, Liz ; McCormick, Helen.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:134:y:2021:i:c:p:122-142.

    Full description at Econpapers || Download paper

66. Understanding influencer marketing: The role of congruence between influencers, products and consumers. (2021). Ibaez-Sanchez, Sergio ; Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:132:y:2021:i:c:p:186-195.

    Full description at Econpapers || Download paper

67. Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry. (2021). Andonova, Yana ; Anaza, Nwamaka A.
    In: Business Horizons.
    RePEc:eee:bushor:v:64:y:2021:i:5:p:631-646.

    Full description at Econpapers || Download paper

68. Too much cocited documents. This list is not complete

Report date: 2025-09-24 09:45:31 || Missing content? Let us know