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35. Using descriptive norm appeals effectively to promote green behavior. (2018). Monnot, Elisa ; Elgaaied-Gambier, Leila ; Reniou, Fanny.
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36. May the force drag your dynamic logo: The brand work-energy effect. (2018). Baxter, Stacey M ; Ilicic, Jasmina.
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37. Damage Control: Earnings Management by Firms Facing Product Harm Crises. (2018). Zhang, Shafu ; Magnan, Michel ; Su, Lixin ; Jiang, Like.
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38. To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures. (2017). Lee, Saerom ; Bolton, Lisa E ; Winterich, Karen Page.
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39. The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations. (2017). Townsend, Claudia.
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40. What motivates Ugandan NGOs to diversify: Risk reduction or private gain?. (2017). Owens, Trudy ; Dang, Canh.
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41. Stereotyping Effects on Cities: Measurement Scales for Citys Warmth and Competence. (2016). Zait, Adriana ; Horodnic, Ioana ; Bertea, Patricia Elena ; Andrei, Andreia Gabriela.
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42. No I wont, but yes we will: Driving sustainability-related donations through social identity effects. (2016). Dimitriu, Radu ; Wilson, Hugh N ; Champniss, Guy ; MacDonald, Emma K.
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43. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016). Bernritter, Stefan F ; Smit, Edith G.
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44. Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification. (2016). Yang, Sung-Un ; Lee, Jaejin ; Rim, Hyejoon.
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45. Selection of Tourism Destination as a Representation of Human Values. (2015). Kabiraj, Sajal ; Vij, Mohit ; Saji, Beena Salim.
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46. From bottom line to consumers’ mind: The framing effects of accounting information. (2015). Tian, Yan ; Zhou, Hui.
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47. Branding insights: an interdisciplinary journey from perception to action. (2014). Zait, Adriana ; Adriana, Zait ; Andrei, Andreia Gabriela.
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48. The Importance of Race and Religion in Social Service Providers. (2014). Hinkson, Leslie ; Hackett, Conrad ; Hsu, Becky.
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49. PERCEPTIONS OF WARMTH & COMPETENCE IN ONLINE NETWORKING: AN EXPERIMENTAL ANALYSIS OF A COMPANY LAUNCH. (2014). Zait, Adriana ; Andrei, Andreia Gabriela.
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50. Communicating responsibility-practicing irresponsibility in CSR advertisements. (2013). Shukla, Paurav ; Perks, Keith J. ; Farache, Francisca ; Berry, Aidan.
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