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The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement. (2024). Siddiqi, Umar Iqbal ; Islam, Tahir ; Gugnani, Ritika ; Attri, Rekha ; Akhtar, Naeem.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001036.

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  1. Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers. (2025). Volkmer, Sara Alida ; Meianer, Martin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005137.

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  2. Seeking effective fit: The impact of brand-influencer fit types on consumer brand attitude. (2025). Che, Siyu ; Lin, Zhengnan ; Sheng, Guanghua ; Jin, Xiaotong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004843.

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  3. Nonverbal communication of dual anchors in live streaming and its effects on sales. (2024). Liu, Jinghua ; Zhao, Jichang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002686.

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  20. Peer-to-Peer Accommodation User Experience: Evidence From Sri Lanka. (2023). Gunawardhana, Terans ; Ariyawansa, Ranthilaka Gedara ; Wickramaarachchi, Nishani Champika ; Munasinghe, Lasika Madhawa.
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    RePEc:sae:sagope:v:13:y:2023:i:4:p:21582440231199324.

    Full description at Econpapers || Download paper

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