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2. The power of voice: Investigating the effects of streamer voice characteristics on sales performance in live streaming E-commerce. (2025). Zheng, Yujie ; Liu, Ling ; Luo, Lijuan ; Wang, Yuwei.
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3. More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce. (2025). Yang, Yang ; Zhao, Jichang ; Li, Yashuai.
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4. How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model. (2025). Jiang, Ning ; Gao, Wei ; Guo, Qingqing.
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5. Research on the impact of streamers€™ linguistic emotional valence on live streaming performance in live streaming shopping environments. (2024). Lang, Xiaoping ; Ma, Xiangyang ; Li, Tieshan ; Wu, Niwei ; Chen, Hongzhong ; Duong, Bao.
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20. How brand familiarity affects green product purchase intention: The moderating role of streamers’ environmental knowledge. (2024). Hu, Zekun ; Li, You ; Yuan, Yongna ; Wu, Shuilong.
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22. Research on the impact of streamers€™ linguistic emotional valence on live streaming performance in live streaming shopping environments. (2024). Lang, Xiaoping ; Ma, Xiangyang ; Li, Tieshan ; Wu, Niwei ; Chen, Hongzhong ; Duong, Bao.
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23. Understanding the effects of live streamers€™ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research. (2024). Wang, Zerong ; Worawan, Saechoen ; Rinprasertmeechai, Denisa.
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24. Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms. (2024). Zhang, Yanfen ; Xu, QI.
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27. Nonverbal communication of dual anchors in live streaming and its effects on sales. (2024). Liu, Jinghua ; Zhao, Jichang.
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29. How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers€™ gender. (2024). Zhang, NA ; Huang, Ling ; Peng, Lifang.
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32. Digital human calls you dear: How do customers respond to virtual streamers€™ social-oriented language in e-commerce livestreaming? A stereotyping perspective. (2024). Wu, Zhiqiang ; Yao, Ruiqi ; Sun, Hua ; Qi, Guijie ; Sheng, Dongfang.
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33. Informative or affective? Exploring the effects of streamers€™ topic types on user engagement in live streaming commerce. (2024). Zheng, Yujie ; Xu, Meiling ; Luo, Lijuan.
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34. How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku. (2024). Zhang, Yihan ; Li, Xiaotong ; Yuan, Qinjian ; Qian, Chen.
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35. Live streaming and livelihoods: Decoding the creator Economys influence on consumer attitude and digital behavior. (2024). Sarfraz, Muddassar ; Ivascu, Larisa ; Sun, Jianmin ; Ozturk, Ilknur ; Han, Heesup.
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36. Is €˜she€™ more impulsive (to pleasure) than €˜him€™ during livestream e-commerce shopping?. (2024). Cham, Tat-Huei ; Huang, Qianru ; Dastane, Omkar ; Cheah, Jun-Hwa.
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37. Exploring the roles of vlogger characteristics and video attributes on followers€™ value perceptions and behavioral intention. (2024). Tai, Yi-Wen ; Lu, Hsiao-Han ; Chen, Ching-Fu.
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38. More is not always better: Examining the drivers of livestream sales from an information overload perspective. (2024). Zhao, Yanhui ; Pan, Siyu ; Zhang, Cong.
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39. Boosting customers€™ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness. (2024). Lim, Xin-Jean ; Luo, XI ; Hollebeek, Linda D ; Cheah, Jun-Hwa.
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40. Factors influencing behavioral intentions in livestream shopping: A cross-cultural study. (2024). Ni, Shaowen ; Ueichi, Hideo.
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41. How do e-commerce anchors characteristics influence consumers€™ impulse buying? An emotional contagion perspective. (2024). Chen, Xiaoting ; Zhu, Peng ; Li, LI.
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42. Social media retailing in the creator economy. (2024). Wu, Yibin ; Cai, Yajun ; Xue, Weili.
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43. Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research. (2024). Chong, Sze Man ; Ki, Chung-Wha ; Chenn, Ashley.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000080.

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44. I want to view it my way! How viewer engagement shapes the value co-creation on sports live streaming platform. (2024). Chung, Leanne ; Tan, Kim Hua ; Liu, Haoyu ; Peng, BO.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323006902.

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45. Impact of Social Media Influencers on Consumers€™ Well-Being and Purchase Intention. A Case Study on Douyin Platform. (2024). , Zhangchao ; Soong, Yu Qing.
    In: International Journal of Research and Innovation in Social Science.
    RePEc:bcp:journl:v:8:y:2024:i:14:p:355-370.

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46. A Comprehensive Bibliometric Analysis of Live Streaming Commerce: Mapping the Research Landscape. (2023). Mai, Xiaojun ; Xu, Jiayi ; Ahmad, Fauziah Sheikh.
    In: SAGE Open.
    RePEc:sae:sagope:v:13:y:2023:i:4:p:21582440231216620.

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47. Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce. (2023). Hu, Hai-Hua ; Ma, Fang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002928.

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48. New generation commerce: The rise of live commerce (L-commerce). (2023). Cottingham, Michael ; Yun, Jeewoo ; Hyun, Hyowon ; Lee, Don.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001418.

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49. Strategic product showcasing mode of E-commerce live streaming. (2023). Hao, Yaru ; Xie, Lei ; Xin, Baogui.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001078.

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50. How do virtual streamers affect purchase intention in the live streaming context? A presence perspective. (2023). Gao, Wei ; Guo, Qingqing ; Jiang, Ning.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001030.

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51. What motivates users viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective. (2023). Zheng, Shiyong ; Liao, Junyun ; Chen, Jiada ; Hu, Hsin-Li.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698922003332.

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52. How do relational bonds affect user engagement in e-commerce livestreaming? The mediating role of trust. (2023). Chen, Yuan ; Zhai, Mengfan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003320.

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53. Should manufacturers open live streaming shopping channels?. (2023). Tang, Zhongjun ; Zhang, Tao.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003228.

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54. Does €˜chicken soup for the soul€™ on the product packaging work? The mediating role of perceived warmth and self-brand connection. (2023). Ma, Jianan ; Li, Fangxuan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002533.

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55. Impact of streamers€™ characteristics on sales performance of search and experience products: Evidence from Douyin. (2023). Liu, Ying ; Yang, Xiao ; Dong, Jichang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s096969892200248x.

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56. Boosting eCommerce sales with livestreaming in B2B marketplace: A perspective on live streamers’ competencies. (2023). Zheng, Qiqi ; Liao, Miyan ; Han, Lintong ; Wen, Ling ; Fang, Jiaming ; Xia, Guoen.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:167:y:2023:i:c:s014829632300526x.

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57. How consumers€™ perceptions differ towards the design features of mobile live streaming shopping platform: A mixed-method investigation of respondents from Taobao Live. (2022). Zhang, Xing ; Li, Xia ; Wan, Shanshan ; Xiao, Quan ; Siponen, Mikko ; Qu, LU.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:69:y:2022:i:c:s0969698922001916.

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58. To resist or to purchase: The causal mechanism of binge-watching and program purchase. (2022). Zhang, Qiuxiang ; Song, Lianlian ; Mou, Jian ; Hu, Baixue.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s096969892200114x.

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59. Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce. (2022). Mao, Zhaofang ; Du, Zelin ; Yuan, Ruiying ; Miao, Qiqi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922000893.

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60. Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers€™ impulse purchase behavior €“ Do the store ambience and salesperson interactions really matter?. (2021). Bhukya, Ramulu ; Bellamkonda, Raja Shekhar ; Samala, Nagaraj ; Katakam, Bharath Shashanka.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001521.

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