1. Selection of Live‐Streaming Sales Methods for the Manufacturer and Streamer: The Role of the MCN Institution. (2025). Chen, Mengze ; Hou, Xinru ; Yang, Wensheng ; Wu, Gaoke.
   In: Managerial and Decision Economics.
   RePEc:wly:mgtdec:v:46:y:2025:i:4:p:2540-2561.

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2. The higher the better? A study on the dark side of high engagement atmosphere in live streaming sales on consumer post-purchase satisfaction. (2025). Wang, Zheng ; Yu, Haowei ; Fan, Xiaojun ; Tao, Wenxia.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000827.

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3. From awareness to preference: The dual role of brand and eco-friendliness in shaping green choices. (2025). Najafabadiha, Amirhossein ; Wang, Ying ; Javanmardi, Ehsan.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000815.

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4. Influencing mechanisms of live streamers language strategies on product sales. (2025). Ma, Xiangyang ; Ren, Jiawen ; Khor, Xianghui ; Wang, Ruina ; Li, Tieshan ; Lang, Xiaoping.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000700.

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5. Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN. (2025). Khan, Kamran ; Xing, Chesney Chan ; Ying, Woo Jia ; Akram, Umair ; Zainab, Bibi ; Hameed, Irfan.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000153.

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6. Beyond likes and comments: How social proof influences consumer impulse buying on short-form video platforms. (2025). Zhang, Qianyao ; Huang, Wensheng ; Wang, Xiaochen.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004958.

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7. Influential factors of streamer popularity in the live streaming platform. (2025). Guo, Shuhui ; Dai, Bitao ; Chen, Huan ; Wang, Mengning ; Zhang, Cheng ; Liu, Shuo ; Lu, Xin.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004909.

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8. Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk. (2025). Sarkar, Mitali ; Bhuniya, Shaktipada ; Mandal, Buddhadev ; Sangal, Isha ; Guchhait, Rekha ; Ganguly, Baishakhi ; Dey, Bikash Koli ; Datta, Alotosh.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004259.

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9. The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations. (2024). Mohammad, Abdelaziz Saleh ; Alheet, Ahmad Fathi ; Hussein, Alhareth Abu ; Allahham, Mahmoud Izzat ; Atieh, Ahmad Ali ; Sharabati, Abdel-Aziz Ahmad.
   In: Sustainability.
   RePEc:gam:jsusta:v:16:y:2024:i:19:p:8667-:d:1493873.

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10. Investigating impulse purchases in live streaming e-commerce: A perspective of match-ups. (2024). Zhang, Xiaoping.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:205:y:2024:i:c:s0040162524003093.

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11. Understanding the effects of live streamers€™ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research. (2024). Wang, Zerong ; Worawan, Saechoen ; Rinprasertmeechai, Denisa.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003278.

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12. Online shopping: How can algorithm performance expectancy enhance impulse buying?. (2024). Gallin, Steffie ; Portes, Audrey.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002844.

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13. Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type. (2024). Zhang, Yundi ; Yan, Xiangbin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001498.

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14. Realisation that online advertisements are misleading: Involvement of middle-aged and older adults with botanical dietary supplements. (2024). Sun, Yuting ; Li, Yixuan ; Zhang, Jianting.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001280.

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15. Predicting restaurants€™ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons. (2024). Magno, Francesca ; Cassia, Fabio.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001164.

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21. The effect of image richness on customer engagement: Evidence from Sina Weibo. (2023). Wang, YU ; Ming, Yaxin ; Niu, Tao ; Zhang, Mingli ; Zhao, LU.
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23. Consumer€™s Attitude and Eco-Friendly Products among Selected Vegetable Suppliers in Panabo City Supermarket. (2023). Pandilingan, Raphael N ; Joy, Hannah ; Chico, Amelie L ; Oyao, Alexander L.
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25. Consumer brand engagement concept and measurement: Toward a refined approach. (2022). Ponchio, Mateus Canniatti ; Hair, Joseph F ; Zambaldi, Felipe ; Loureno, Carlos Eduardo.
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26. Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers. (2022). Le, Angelina Nhat-Hanh ; Ho, Xuan Huong ; Sung, Julian Ming ; Nguyen, Dong Phong ; Hanh, Angelina Nhat.
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27. More expectations, more disappointments: Ego depletion in uncertain promotion. (2022). Jiao, Sijing ; Tang, Jiansheng ; Zhou, Jiamin ; Zheng, Chundong.
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28. Consumer’s response to conditional promotions in retailing: An empirical inquiry. (2022). Pereira, Vijay ; Dewani, Prem ; Nigam, Achint ; Behl, Abhishek.
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29. Transforming customer brand engagement to co-creation value through participation energy and effort. (2021). My-Quyen, Mai Thi ; Hau, Le Nguyen.
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30. Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation. (2021). Kalia, Prateek ; Muller, Sheyla ; Mehmood, Khalid ; Acevedo-Duque, Angel.
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31. Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing. (2021). Lahuerta-Otero, Eva ; Sawaftah, Dima ; Aljarah, Ahmad.
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32. The perception of discount sales promotions €“ A utilitarian and hedonic perspective. (2021). Jee, Teck Weng.
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33. Whats inside matters: The impact of ingredient branding on consumers purchasing behaviours in services. (2021). Turan, Ceyda Paydas.
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34. Effect of customer involvement on co-creation of services: A moderated mediation model. (2021). To, Wai Ming.
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35. Social media content strategy for sport clubs to drive fan engagement. (2021). Varshney, Sanjeev ; Venugopal, Pingali ; Yoshida, Masayuki ; Annamalai, Balamurugan ; Pathak, Atul Arun.
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