create a website

Digital Marketing in Emerging Economies: A Comparative Study of Consumer Engagement Strategies in Nigeria and South Africa. (2024). Eze, Miracle.
In: International Journal of Marketing Studies.
RePEc:ibn:ijmsjn:v:16:y:2024:i:2:p:65.

Full description at Econpapers || Download paper

Cited: 0

Citations received by this document

Cites: 30

References cited by this document

Cocites: 24

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

    This document has not been cited yet.

References

References cited by this document

  1. Abdul-Ghani, E., Hyde, K., & Marshall, R. (2019). Conceptualising engagement in a consumer-to-consumer context. Australasian Marketing Journal, 27(1), 2–13. https://doi.org/10.1016/j.ausmj.2018.06.004 ijms.ccsenet.org International Journal of Marketing Studies Vol. 16, No. 2; 2024 Abraham, K. (2021). An exploration of digital marketing implementation in Nigerian small and medium-sized enterprises. Chicago: Concordia University. Retrieved from https://www.proquest.com/openview/67740380650f022c97d01af91d3063bc/1?pq-origsite=gscholar&cbl=1 8750&diss=y Abreu, I., & Antonio, A. (2017). The role of digital marketing: A perspective from Porto Hotels managers. International Journal of Marketing, Communication and New Media, 2, 88–105.
    Paper not yet in RePEc: Add citation now
  2. Adams, J. (2024). Amplifying voices, shaping culture: A critical examination of social media’s influence on socio-cultural issues in Nigeria. Journal of Language, Literature, Social, and Cultural Studies, 2(3), 197–208. https://doi.org/10.58881/jllscs.v2i3.216 Adeola, O., Edeh, J., Evans, O., & Abbatty, O. (2022). Africa’s digital marketplace: The role of social media in customer engagement. In O. Adeola, R. Edeh & R. Hinson (Eds.), Digital Business in Africa-Palgrave Studies of Marketing in Emerging Economies (pp. 145–168). Cham: Palgrave Macmillan. https://doi.org/10.1007/978-3-030-93499-6_7 Ajiboye, T., Harvey, J., & Resnick, S. (2019). Customer engagement behaviour on social media platforms: A systematic literature review. Journal of Customer Behaviour, 18(3), 239–256.
    Paper not yet in RePEc: Add citation now
  3. Behnam, M., Hollebeek, L., Clark, M., & Farabi, R. (2021). Exploring customer engagement in the product vs.

  4. Brunn & R. Kehrein (Eds.), Handbook of Changing World Language Map (pp. 3653–3671). Cham: Springer. https://doi.org/10.1007/978-3-030-02438-3_39 Gillwald, A. (2017). Beyond access: Addressing digital inequality in Africa. London: Centre for International Governance Innovation and Chatham House. Retrieved from https://www.cigionline.org/documents/1149/GCIG%20no.48_0.pdf Godwin, E. (2019). An empirical analysis on effect of digital marketing on consumer buying behaviour. Zaria: Ahmadu Bello University. Retrieved from https://www.academia.edu/41955180/AN_EMPIRICAL_ANALYSIS_ON_EFFECT_OF_DIGITAL_MAR KETING_ON_CONSUMER_BUYING_BEHAVIOUR Graesch, J., Hensel-Borner, S., & Henseler, J. (2021). Information technology and marketing: An important partnership for decades. Industrial Management and Data Systems, 121(1), 123–157.
    Paper not yet in RePEc: Add citation now
  5. Cham: Springer. https://doi.org/10.1007/978-3-031-49105-4_59 Shahid, S., & Qureshi, J. (2022). Consumer empowerment in the digital media marketing age: A comparative literature review and trends across selected countries. 3C Empresa. Investigación y pensamieto crítico, 11(1), 149–177. https://doi.org/10.17993/3cemp.2022.110149.149-177 Shanko, M., & Zewdie, S. (2023). Factors affecting e-marketing in developing countries: A systematic review.
    Paper not yet in RePEc: Add citation now
  6. Education and Information Technologies, 28(2), 15381–15413. https://doi.org/10.1007/s10639-023-11816-3 Al-Qaysi, N., Mohamad-Nordin, N., & Al-Emran, M. (2020). Employing the technology acceptance model in social media: A systematic review. Education and Information Technologies, 25, 4961–5002. https://doi.org/10.1007/s10639-020-10197-1 Alavi, S. (2016). New paradigm of digital marketing in emerging markets: From social media to social customer relationship management. International Journal of Management Practices, 9(1), 56–73.
    Paper not yet in RePEc: Add citation now
  7. Hinson, S. Coffie, G. Bosah & I. Abdul-Hamid (Eds.), Marketing Communications in Emerging Economies ijms.ccsenet.org International Journal of Marketing Studies Vol. 16, No. 2; 2024 (vol. 2, pp. 11–35). Cham: Palgrave Macmillan. https://doi.org/10.1007/978-3-030-81337-6_2 Bosisio, J. (2024). A research landscape on customer co-creation value: A systematic literature network analysis.
    Paper not yet in RePEc: Add citation now
  8. https://doi.org/10.1080/0267257X.2015.1130738 Diaz, E., Esteban, A., Vallejo, R., & Navarro, M.-C. (2021). Digital tools and smart technologies in marketing: A thematic evolution. International Marketing Review, 39(5), 1122–1150.
    Paper not yet in RePEc: Add citation now
  9. https://doi.org/10.1080/0965254X.2020.1849363 Metreau, E., Young, K., & Eapen, S. (2024). World Bank country classifications by income level for 2024–2025.
    Paper not yet in RePEc: Add citation now
  10. https://doi.org/10.1108/IMDS-08-2020-0510 Graham-Douglas, I. (2016). Exploring the phenomenon of business to consumer e-commerce in Nigeria: Examining sector perception of consumer behaviour. Dublin: Griffith College. Retrieved from https://academia.edu/download/49691629/Business_to_Consumer_E-commerce_in_Nigeria_Academia_sub mission.pdf Guillaume, L. (2019). Systematic literature reviews: An introduction (pp. 5–8). Proceedings of the 22nd International Conference on Engineering Design (ICED19). Delft, The Netherlands: Cambridge University Press.
    Paper not yet in RePEc: Add citation now
  11. https://doi.org/10.1108/IMR-12-2020-0307 Dubovyk, T., Buchatska, I., Zerkal, A., & Lebedchenko, V. (2022). Digital marketing in the condition of wartime posture in Ukraine. International Journal of Computer Science and Network Security, 22(7), 206–212.
    Paper not yet in RePEc: Add citation now
  12. https://doi.org/10.1108/INTR-10-2021-0787 Yeboah, A., Agyekum, O., Owusu-Prempeh, V., & Prempeh, K. (2023). Using social presence theory to predict online consumer engagement in the emerging markets. Future Business Journal, 9(1), 69. https://doi.org/10.1186/s43093-023-00250-z Zahay, D. (2021). Advancing research in digital and social media marketing. Journal of Marketing Theory and Practice, 29(1), 125–139. https://doi.org/10.1080/10696679.2021.1882865 Copyrights Copyright for this article is retained by the author, with first publication rights granted to the journal. This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/).

  13. https://doi.org/10.1108/JBIM-07-2022-0313 Bilro, R., & Loureiro, S. (2020). A consumer engagement systematic review: Synthesis and research agenda.
    Paper not yet in RePEc: Add citation now
  14. https://doi.org/10.1177/1069031X211005729 Messner, W. (2022). Understanding the influence of culture on customer engagement and recommendation intentions. Journal of Strategic Marketing, 30(8), 782–806.
    Paper not yet in RePEc: Add citation now
  15. https://doi.org/10.1362/147539219X15774563471801 Al-Adwan, A., Li, N., Al-Adwan, A., Abbasi, G., Albelbisi, N., & Habibi, A. (2023). Technological acceptance model (TAM) to predict university students’ intentions to use metaverse-based learning platforms.
    Paper not yet in RePEc: Add citation now
  16. https://doi.org/10.1504/IJBIR.2020.105996 Kutaula, S., Gillani, A., Gregory-Smith, D., & Bartikowski, B. (2024). Ethical consumerism in emerging markets: Opportunities and challenges. Journal of Business Ethics, 191, 651–673. https://doi.org/10.1007/s10551-024-05657-4 Lambrechts, W. & Sinha, S. (2019). Limitations of last mile internet access in developing countries. In Last Mile ijms.ccsenet.org International Journal of Marketing Studies Vol. 16, No. 2; 2024 Internet Access for Emerging Economies (vol. 77, pp. 41–69). Cham: Springer. https://doi.org/10.1007/978-3-030-20957-5_2 Liadeli, G., Sotgiu, F., & Verlegh, P. (2023). A meta-analysis of the effects of brands’ owned social media on social media engagement and sales. Journal of Marketing, 87(3), 406–427. https://doi.org/10.1177/00222429221123250 Lim, W., & Rasul, T. (2022). Customer engagement and social media: Revisiting the past to inform the future.
    Paper not yet in RePEc: Add citation now
  17. https://doi.org/10.1504/IJMP.2016.074889 Arobo, A. (2022). The effect of digital marketing on SMEs: A case study of Swedish and Nigerian companies, Luleå. Sweden: Luleå University of Technology. Retrieved from https://www.diva-portal.org/smash/get/diva2:1674436/FULLTEXT02 Arya, E. (2024). Social media’s role in shifting cultures: From collective roots to individual branches. SSRN, 1–11. https://doi.org/10.2139/ssrn.4785094 Attah, N., & Sule, B. (2022). Social media usage and social change in Africa. In R. Baikady, S. Sajid, V.
    Paper not yet in RePEc: Add citation now
  18. https://doi.org/10.2753/MTP1069-6679200201 Waqas, M., Hamzah, Z., & Salleh, N. (2022). Branded content experience in social media settings: A consumer culture theory perspective. Journal of Brand Management, 29, 225–240. https://doi.org/10.1057/s41262-021-00268-0 Watson IV, G., Weaven, S., Perkins, H., Sardana, D., & Palmatier, R. (2018). International market entry strategies: Relational, digital, and hybrid approaches. Journal of International Marketing, 26(1), 30–60. https://doi.org/10.1509/jim.17.0034 Xiao, A., Xu, Z., Skare, M., Qin, Y. & Wang, X. (2024). Bridging the digital divide: The impact of technological innovation on income inequality and human interactions. Humanities and Social Sciences, 11(1), 1–18. https://doi.org/10.1057/s41599-024-03307-8 Yang, Q., Li, H., Jiang, Y., & Huo, J. (2022). Fostering consumer engagement with market-generated content: The role of content-generating devices and content features. Internet Research, 32(7), 307–329.

  19. https://doi.org/10.3233/PRM-230019 Kumar, R., Banerjee, A., Al-Salti, Z. & Ananda, S. (2024). Technology acceptance model and customer engagement: Mediating role of customer satisfaction. Journal of Financial Services Marketing, 29(3), 1062–1076. https://doi.org/10.1057/s41264-023-00256-2 Kumar, V., & Mittal, S. (2020). Mobile marketing campaigns: Practices, challenges, and opportunities. International Journal of Business Innovation and Research, 21(4), 523–539.

  20. https://doi.org/10.37502/IJSMR.2023.6607 Ilodigwe, S. (2024). Assessing consumer awareness and engagement in sustainable marketing campaigns: Evidence from Nigeria. Sri Lanka Journal of Marketing, 9(3), 155–178. https://doi.org/10.4038/sljmuok.v9i3.128 International Telecommunication Union. (2024). Measuring digital development: The ICT development index 2024. Geneva, Switzerland: ITU Publications. Retrieved from https://www.itu.int/dms_pub/itu-d/opb/ind/d-ind-ict_mdd-2024-3-pdf-e.pdf International Trade Administration. (2024). Nigeria – Digital economy. Washington, D.C.: Administration.
    Paper not yet in RePEc: Add citation now
  21. https://doi.org/10.47772/IJRISS.2021.5830 Bala, M., & Verma, D. (2018). A critical review of digital marketing. International Journal of Management, IT & Engineering, 8(10), 321–339.
    Paper not yet in RePEc: Add citation now
  22. ijms.ccsenet.org International Journal of Marketing Studies Vol. 16, No. 2; 2024 https://doi.org/10.1080/00913367.2017.1405751 Ghobadi, S., & Ghobadi, Z. (2015). How access gaps interact and shape digital divide: A cognitive investigation.
    Paper not yet in RePEc: Add citation now
  23. Journal of Marketing Analytics, 1–19. https://doi.org/10.1057/s41270-023-00230-w Tsetsi, E., & Rains, S. (2017). Smartphone internet access and use: Extending the digital divide and usage gap.
    Paper not yet in RePEc: Add citation now
  24. Kolaski, K., Romeiser Logan, L., & Ioannidis, J. (2023). Guidance to best tools and practices for systematic reviews. Journal of Pediatric Rehabilitation Medicine, 16(2), 241–273.
    Paper not yet in RePEc: Add citation now
  25. Madugu, A., Daagu, A., Gesa, T., & Egahi, E. (2021). E-commerce for economic transformation in Nigeria: Challenges and the way forward. Sapienta Global Journal of Arts, Humanities and Development, 4(3).
    Paper not yet in RePEc: Add citation now
  26. Marketing Intelligence & Planning, 38(6), 673–675. https://doi.org/10.1108/MIP-09-2020-623 Thompson, M., & Brouthers, K. (2021). Digital consumer engagement: National cultural differences and cultural tightness. Journal of International Marketing, 29(4), 22–44. https://doi.org/10.1177/1069031X211005729 Tong, S., Luo, X., & Xu, B. (2020). Personalized mobile marketing strategies. Journal of the Academy of Marketing Science, 48(1), 64–78. https://doi.org/10.1007/s11747-019-00693-3 Truong, V. (2023). Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors.
    Paper not yet in RePEc: Add citation now
  27. Nadesam, J. Przeperski, M. Islam & J. Gao (Eds.), The Palgrave Handbook of Global Social Change (pp. 1–20). Cham: Palgrave Macmillan. https://doi.org/10.1007/978-3-030-87624-1_18-1 Bakare, A., Owusu, A., & Abdurrahaman, D. (2017). The behaviour response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture. Cogent Business & Management, 4(1), 1353231. https://doi.org/10.1080/23311975.2017.1353231 Bakare, S., & Tolulope, O. (2021). The unprotected port: A legal appraisal of data-driven (programmatic) advertising in Nigeria. International Journal of Research and Innovation, 5(8), 525–532.
    Paper not yet in RePEc: Add citation now
  28. Retrieved from https://www.trade.gov/country-commercial-guides/nigeria-digital-economy/ Inuwa, M., & Igbadumhe, F. (2023). E-marketing, technological capabilities, and performance of small and medium enterprises in North East Nigeria. In E. Ejidenberg, M. Mukherjee & J. Wood (Eds.), Innovation-Driven Business and Sustainability in the Tropics (pp. 361–383). Singapore: Springer. https://doi.org/10.1007/978-981-99-2909-2_21 Islam, J., Hollebeek, L., Rahman, Z., Khan, I., & Rasool, A. (2019). Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences. Journal of Retailing and Consumer Services, 50, 277–285. https://doi.org/10.1016/j.jretconser.2019.05.018 Islam, M., AbdulWahab, H., Burmester, C., & Chowdhury, S. (2020). Cultural globalization: A critical analysis of identity crises in the developing economies. In N. Faghih (Ed.), Globalization and Development (pp.
    Paper not yet in RePEc: Add citation now
  29. service context. Journal of Retailing and Consumer Services, 60, 102456. https://doi.org/10.1016/j.jretconser.2021.102456 Bilro, G., Loureiro, S., & Souto, P. (2023). A systematic review of customer behaviour in business-to-business markets and agenda for future research. Journal of Business & Industrial Marketing, 38(13), 122–142.
    Paper not yet in RePEc: Add citation now
  30. Spanish Journal of Marketing, 24(3), 283–307. https://doi.org/10.1108/SJME-01-2020-0021 Bosah, G. (2022). Traditional and contemporary notions of marketing communications. In T. Anning-Dorson, R.
    Paper not yet in RePEc: Add citation now

Cocites

Documents in RePEc which have cited the same bibliography

  1. Analyzing the impact of intelligence and technological factors on farmers sustainable purchasing behavior. (2025). Cruz, Angel Contreras ; Daim, Tugrul U ; Krishna, Nikhil Kewal ; Sharma, Rohit.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:210:y:2025:i:c:s0040162524006589.

    Full description at Econpapers || Download paper

  2. How online exposure to nature affects customer engagement: Evidence from Sina Weibo. (2024). Zou, Peng ; Wang, Jiaqi ; Yu, BO.
    In: Electronic Markets.
    RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00728-w.

    Full description at Econpapers || Download paper

  3. Digital Marketing in Emerging Economies: A Comparative Study of Consumer Engagement Strategies in Nigeria and South Africa. (2024). Eze, Miracle.
    In: International Journal of Marketing Studies.
    RePEc:ibn:ijmsjn:v:16:y:2024:i:2:p:65.

    Full description at Econpapers || Download paper

  4. The impact of the internet of things on the perceived quality and customer involvement of smart product-service systems. (2024). De, Diego A ; Sassanelli, Claudio.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006248.

    Full description at Econpapers || Download paper

  5. Agent-based modelling of user engagement in new product development. (2024). Liu, Yun ; Busby, Jerry ; Onggo, Bhakti Stephan.
    In: Technovation.
    RePEc:eee:techno:v:135:y:2024:i:c:s0166497224001123.

    Full description at Econpapers || Download paper

  6. Barriers to resolving institutional complexity in access-based service innovation. (2024). Cherrier, Hlne.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003060.

    Full description at Econpapers || Download paper

  7. Firm engagement: Scale development and verification. (2024). Zheng, Yundan ; Han, Xiaoyun ; Chen, Shuping ; Prentice, Catherine.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s096969892400198x.

    Full description at Econpapers || Download paper

  8. Boosting customers€™ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness. (2024). Lim, Xin-Jean ; Luo, XI ; Hollebeek, Linda D ; Cheah, Jun-Hwa.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003958.

    Full description at Econpapers || Download paper

  9. The way to generate customer citizenship behavior with customer experience. (2024). Park, Jungkun ; Phuoc, Hoang Tran ; Kim, Dongyoup.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003594.

    Full description at Econpapers || Download paper

  10. A consumer demands-resources model of engagement: Theoretical and managerial contributions from a cross-validated predictive ability test procedure. (2024). Cova, Veronique ; Valette-Florence, Pierre ; Capeau, Fanny.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001231.

    Full description at Econpapers || Download paper

  11. Customer engagement strategies within family businesses in emerging economies: A multi-method study. (2024). Pereira, Vijay ; Bamel, Umesh ; Paul, Happy ; Sharma, Gagan Deep ; Laker, Benjamin.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000122.

    Full description at Econpapers || Download paper

  12. Citizen engagement with sustainable energy solutions - understanding the influence of perceived value on engagement behaviors. (2024). Migueis, Vera ; Patricio, Lia ; Bnic, Bianca.
    In: Energy Policy.
    RePEc:eee:enepol:v:184:y:2024:i:c:s0301421523004809.

    Full description at Econpapers || Download paper

  13. The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media. (2023). Delshab, Vahid ; Nikou, Parvaneh Savari ; Behnam, Mohsen ; Dickson, Geoff ; Gerke, Anna.
    In: Post-Print.
    RePEc:hal:journl:hal-03969039.

    Full description at Econpapers || Download paper

  14. Navigating through difficult times with ethical marketing: Assessing consumers willingness-to-pay in the sharing economy. (2023). Nadeem, Waqar ; Alimamy, Saifeddin ; Ashraf, Abdul Rehman.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002430.

    Full description at Econpapers || Download paper

  15. The effect of image richness on customer engagement: Evidence from Sina Weibo. (2023). Wang, YU ; Ming, Yaxin ; Niu, Tao ; Zhang, Mingli ; Zhao, LU.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322007627.

    Full description at Econpapers || Download paper

  16. Consumer€™s Attitude and Eco-Friendly Products among Selected Vegetable Suppliers in Panabo City Supermarket. (2023). Pandilingan, Raphael N ; Joy, Hannah ; Chico, Amelie L ; Oyao, Alexander L.
    In: International Journal of Research and Innovation in Social Science.
    RePEc:bcp:journl:v:7:y:2023:i:11:p:624-634.

    Full description at Econpapers || Download paper

  17. Consumer brand engagement concept and measurement: Toward a refined approach. (2022). Ponchio, Mateus Canniatti ; Hair, Joseph F ; Zambaldi, Felipe ; Loureno, Carlos Eduardo.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001461.

    Full description at Econpapers || Download paper

  18. Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers. (2022). Le, Angelina Nhat-Hanh ; Ho, Xuan Huong ; Sung, Julian Ming ; Nguyen, Dong Phong ; Hanh, Angelina Nhat.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000431.

    Full description at Econpapers || Download paper

  19. Transforming customer brand engagement to co-creation value through participation energy and effort. (2021). My-Quyen, Mai Thi ; Hau, Le Nguyen.
    In: Service Business.
    RePEc:spr:svcbiz:v:15:y:2021:i:3:d:10.1007_s11628-021-00452-x.

    Full description at Econpapers || Download paper

  20. Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation. (2021). Kalia, Prateek ; Muller, Sheyla ; Mehmood, Khalid ; Acevedo-Duque, Angel.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:8:p:4248-:d:534188.

    Full description at Econpapers || Download paper

  21. Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing. (2021). Lahuerta-Otero, Eva ; Sawaftah, Dima ; Aljarah, Ahmad.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:18:p:10266-:d:635224.

    Full description at Econpapers || Download paper

  22. Whats inside matters: The impact of ingredient branding on consumers purchasing behaviours in services. (2021). Turan, Ceyda Paydas.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002563.

    Full description at Econpapers || Download paper

  23. Effect of customer involvement on co-creation of services: A moderated mediation model. (2021). To, Wai Ming.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002265.

    Full description at Econpapers || Download paper

  24. Social media content strategy for sport clubs to drive fan engagement. (2021). Varshney, Sanjeev ; Venugopal, Pingali ; Yoshida, Masayuki ; Annamalai, Balamurugan ; Pathak, Atul Arun.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002149.

    Full description at Econpapers || Download paper

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-09-29 16:50:41 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 3 2024. Contact: Jose Manuel Barrueco.