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Firm engagement: Scale development and verification. (2024). Zheng, Yundan ; Han, Xiaoyun ; Chen, Shuping ; Prentice, Catherine.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:80:y:2024:i:c:s096969892400198x.

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  1. Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention: Comparing enterprise-owned vs. third-party online review websites using multigroup analysis. (2024). Kumar, Sanjeev ; Rajaguru, Rajesh ; Yang, Lin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003473.

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    RePEc:gam:jsusta:v:15:y:2023:i:10:p:8259-:d:1150503.

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  10. Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention. (2023). Jamil, Raja Ahmed ; Lee, Kangyoon ; Shah, Adnan Muhammad ; Qayyum, Abdul.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s096969892300262x.

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  11. Customer engagement outcomes in mobile applications: Self-congruence as a moderator. (2023). Khan, Imran.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002448.

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  12. Bridging employee engagement and customer engagement in a service context. (2023). Wang, Sijun ; Lindsey, Kristina K ; Qi, JI.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001613.

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  13. Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty. (2023). Gorton, Matthew ; Bazi, Saleh ; Filieri, Raffaele.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001364.

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  14. Types of Consumer-Brand Relationships: A systematic review and future research agenda. (2023). George, Morris ; David, Meredith E ; Alvarez, Claudio.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s014829632300111x.

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  15. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context. (2023). Cuesta-Valio, Pedro ; Gutierrez-Rodriguez, Pablo ; Nunez-Barriopedro, Estela ; Garcia-Henche, Blanca.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009407.

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  16. Encouraging Sustainable Consumption through Gamification in a Branded App: A Study on Consumers’ Behavioral Perspective. (2022). Mao, Tso-Yen ; Chien, Chun-Yu ; Lin, Chih-Wei ; Ou, Chi-Pei.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2022:i:1:p:589-:d:1018982.

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  17. Boosting Sustainability through Digital Transformation’s Domains and Resilience. (2022). Costa, Carlos ; Hajishirzi, Reihaneh ; Aparicio, Manuela.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:3:p:1822-:d:742681.

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  18. Customer engagement and social media: Revisiting the past to inform the future. (2022). Lim, Weng Marc ; Rasul, Tareq.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:148:y:2022:i:c:p:325-342.

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  19. The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate. (2022). Maione, Salvatore ; Peter, Paula C ; Mendini, Monica.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:143:y:2022:i:c:p:16-26.

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  20. Leveraging customer engagement to improve the operational efficiency of social commerce start-ups. (2022). Liu, Zhenyuan ; Sivarajah, Uthayasankar ; Han, Shuihua ; Gupta, Shivam.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:140:y:2022:i:c:p:572-582.

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  21. Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy. (2021). Huerta-Alvarez, Rocio ; Fuentes-Blasco, Maria ; Cambra-Fierro, Jesus J ; Olavarria, Ana.
    In: Service Business.
    RePEc:spr:svcbiz:v:15:y:2021:i:3:d:10.1007_s11628-021-00448-7.

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  22. Money-back guarantee in the presence of strategic customer behavior. (2021). Huang, Zongsheng ; Zhao, Yingxue ; Meng, Xiaoge.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:239:y:2021:i:c:s0925527321001675.

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  23. Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness. (2021). Gao, Mengjia ; Huang, Lin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:63:y:2021:i:c:s096969892100254x.

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  24. Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement. (2021). , Peeter ; Eelen, Jiska ; Eigenraam, Anniek W.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:54:y:2021:i:c:p:53-68.

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  25. More of the same? Effects of volume and variety of social media brand engagement behavior. (2021). Falk, Tomas ; Schaefers, Tobias ; Schamari, Julia ; Kumar, Ashish.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:135:y:2021:i:c:p:282-294.

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  26. Sneaking the dark side of brand engagement into Instagram: The dual theory of passion. (2021). Andrade, Victoria ; Tagashira, Takumi ; Okazaki, Shintaro ; Schuberth, Florian.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:130:y:2021:i:c:p:493-505.

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  27. Ethical design in social media: Assessing the main performance measurements of user online behavior modification. (2021). Saura, Jose Ramon ; Palacios-Marques, Daniel ; Iturricha-Fernandez, Agustin.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:129:y:2021:i:c:p:271-281.

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  28. Enhancing Marketing Performance Through Enterprise-Initiated Customer Engagement. (2020). Marolt, Marjeta ; Zimmermann, Hans-Dieter ; Pucihar, Andreja.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:9:p:3931-:d:356610.

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  29. Sustainability and Branding in Retail: A Model of Chain of Effects. (2020). Vazquez-Carrasco, Rosario ; Valera-Blanes, Guadalupe ; Olavarria-Jaraba, Ana ; Flores-Hernandez, Alfredo.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:14:p:5800-:d:386593.

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  30. Examining customer engagement and brand intimacy in social media context. (2020). Wang, Tien ; Lee, Fu-Yu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:54:y:2020:i:c:s0969698918311445.

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  31. Social media monitoring: What can marketers learn from Facebook brand photos?. (2020). Rauschnabel, Philipp A ; Wimble, Matt ; Kaiser, Carolin ; Ahuvia, Aaron.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:117:y:2020:i:c:p:707-717.

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  32. Customer engagement: A systematic review and future research priorities. (2020). Ng, Sylvia C ; Sweeney, Jillian C ; Plewa, Carolin.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:28:y:2020:i:4:p:235-252.

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  33. Research Challenges in Digital Marketing: Sustainability. (2019). Prado-Roman, Camilo ; Diez-Martin, Francisco ; Blanco-Gonzalez, Alicia.
    In: Sustainability.
    RePEc:gam:jsusta:v:11:y:2019:i:10:p:2839-:d:232318.

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