1. Avoiding customer cross-channel behavior in omnichannel retailing: An uncertainty reduction theory perspective. (2025). Fang, Yu-Hui ; Li, Chia-Ying.
   In: Electronic Markets.
   RePEc:spr:elmark:v:35:y:2025:i:1:d:10.1007_s12525-025-00794-8.

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2. How do omnichannel customer experiences affect customer engagement? Theory and empirical validation. (2025). Rahman, Syed Mahmudur ; Carlson, Jamie ; Gudergan, Siegfried P ; Wetzels, Martin ; Grewal, Dhruv.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296325000190.

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3. Navigating the Omnichannel Landscape:€‰Unraveling the Antecedents of Customer Loyalty. (2024). Bang, Youngsok ; Jo, Hyeon.
   In: SAGE Open.
   RePEc:sae:sagope:v:14:y:2024:i:1:p:21582440241233091.

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4. Research on the mechanism of consumer participation in value co-creation by innovative enterprises: An evolutionary game analysis framework. (2024). Liu, Yuhua.
   In: PLOS ONE.
   RePEc:plo:pone00:0297475.

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5. Creating customer value through omnichannel service delivery: a study of the French insurance market. (2024). Pozza, Ilaria Dalla.
   In: Journal of Financial Services Marketing.
   RePEc:pal:jofsma:v:29:y:2024:i:2:d:10.1057_s41264-023-00211-1.

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6. Customer perception, integration behavior, and loyalty of internet of things enterprises. (2024). Chen, Yaoyao ; Yang, Maobao ; Ren, Gaofei.
   In: Technology in Society.
   RePEc:eee:teinso:v:78:y:2024:i:c:s0160791x24001489.

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7. Seeking stability or change? Retailers€™ organizational legitimacy, strategic orientation and cross-channel integration. (2024). Jiang, Xiuling ; Qian, Liping ; Cai, Jingang ; Xue, Jiaqi.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002054.

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8. An agent-based simulation model for analyzing and optimizing omni-channel retailing operation decisions. (2024). Liu, Xiaowen.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001413.

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9. Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior. (2024). Blmker, Jan ; Albrecht, Carmen-Maria.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001024.

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10. Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit. (2024). Sharma, Neeru ; Fatima, Johra Kayeser.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003788.

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11. Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop. (2023). Suh, Taewon ; Lee, Sang Bong.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-022-09661-6.

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12. Customer engagement, dependence and loyalty: An empirical study of Chinese customers in multitouch service encounters. (2023). Ye, Zhuxin ; Chen, Xin ; Guo, Shuojia ; Xiong, Jie.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:197:y:2023:i:c:s0040162523006054.

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13. Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction. (2023). Vilches-Montero, Sonia ; Muthaffar, Aisha.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002874.

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14. The impact of buy-online-and-return-in-store channel integration on online and offline behavioral intentions: The role of offline store. (2023). Gong, Yeming ; Xu, Xianhao ; Chiang, Chung-Yean ; Xie, Chaohong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698922003204.

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15. Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries. (2023). Meyer-Waarden, Lars ; Bruwer, Johan ; Galan, Jean-Philippe.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003058.

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16. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context. (2023). Cuesta-Valio, Pedro ; Gutierrez-Rodriguez, Pablo ; Nunez-Barriopedro, Estela ; Garcia-Henche, Blanca.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009407.

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17. Efficiency of customer loyalty programmes in the food retail industry. (2022). Ye, Victor ; Novikova, Kseniya V ; Antineskul, Ekaterina A.
    In: Journal of New Economy.
    RePEc:url:izvest:v:23:y:2022:i:4:p:121-136.

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18. How do customers engage in social media-based brand communities: The moderator role of the brands country of origin?. (2022). Huang, YU ; Zhang, XU ; Zhu, Hong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001722.

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19. The harmonious role of channel integration and logistics service in Omnichannel retailing: The case of IKEA. (2022). Hsu, Ping-Yu ; Prassida, Grandys Frieska.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001230.

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20. Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior. (2022). Cui, Xingwen ; Xie, Qinghong ; Akram, Muhammad Shakaib ; Shareef, Mahmud Akhter ; Zhu, Jing ; Shakir, Awais M.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:65:y:2022:i:c:s0969698921004355.

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1. Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study. (2025). Kalro, Arti D ; Sharma, Dinesh ; Raichur, Vishwas G.
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2. Responsible stakeholder engagement marketing. (2025). Sharma, Amalesh ; Hollebeek, Linda D ; Kumar, V ; Srivastava, Rajendra K ; Rajan, Bharath.
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3. Smart service value: Conceptualization, scale development, and validation in the retailing context. (2024). van Doorn, Sebastian ; Japutra, Arnold ; Shabnam, Saadia ; Hollebeek, Linda D ; Singh, Gaganpreet ; Roy, Sanjit K ; Appio, Francesco Paolo ; Ray, Subhasis.
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4. Firm engagement: Scale development and verification. (2024). Zheng, Yundan ; Han, Xiaoyun ; Chen, Shuping ; Prentice, Catherine.
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5. I can find the right product with AR! The mediation effects of shopper engagement on intent to purchase beauty products. (2024). Jai, Tunmin Catherine ; Jones, Robert Paul ; Recalde, Daniella.
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6. Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry. (2023). Kousi, Sofia ; Martinez, Luis F ; Hoang, Duc.
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7. Intelligent Technology Solutions and Banking Efficiency: The Impacts of Institutional Innovation and Consumer Participation. (2023). Tang, Yuanmao ; Isa, Salmi Mohd ; Fang, Hedan ; Liu, Danping.
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8. The Role of Two-Way Influences on Sustaining Green Brand Engagement and Loyalty in Social Media. (2023). Chuang, Huan-Ming ; Chien-I Chen, .
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9. Does Perceived Sustainability Affect the Customer Responses toward the Brands? Role of Customer Engagement as a Mediator. (2023). Fatma, Mobin ; Khan, Imran.
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10. Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention. (2023). Jamil, Raja Ahmed ; Lee, Kangyoon ; Shah, Adnan Muhammad ; Qayyum, Abdul.
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11. Customer engagement outcomes in mobile applications: Self-congruence as a moderator. (2023). Khan, Imran.
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12. Bridging employee engagement and customer engagement in a service context. (2023). Wang, Sijun ; Lindsey, Kristina K ; Qi, JI.
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13. Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty. (2023). Gorton, Matthew ; Bazi, Saleh ; Filieri, Raffaele.
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14. Types of Consumer-Brand Relationships: A systematic review and future research agenda. (2023). George, Morris ; David, Meredith E ; Alvarez, Claudio.
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15. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context. (2023). Cuesta-Valio, Pedro ; Gutierrez-Rodriguez, Pablo ; Nunez-Barriopedro, Estela ; Garcia-Henche, Blanca.
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16. Encouraging Sustainable Consumption through Gamification in a Branded App: A Study on Consumers’ Behavioral Perspective. (2022). Mao, Tso-Yen ; Chien, Chun-Yu ; Lin, Chih-Wei ; Ou, Chi-Pei.
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17. Boosting Sustainability through Digital Transformation’s Domains and Resilience. (2022). Costa, Carlos ; Hajishirzi, Reihaneh ; Aparicio, Manuela.
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18. Customer engagement and social media: Revisiting the past to inform the future. (2022). Lim, Weng Marc ; Rasul, Tareq.
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    RePEc:eee:jbrese:v:148:y:2022:i:c:p:325-342.

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19. The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate. (2022). Maione, Salvatore ; Peter, Paula C ; Mendini, Monica.
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20. Leveraging customer engagement to improve the operational efficiency of social commerce start-ups. (2022). Liu, Zhenyuan ; Sivarajah, Uthayasankar ; Han, Shuihua ; Gupta, Shivam.
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21. Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy. (2021). Huerta-Alvarez, Rocio ; Fuentes-Blasco, Maria ; Cambra-Fierro, Jesus J ; Olavarria, Ana.
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22. Money-back guarantee in the presence of strategic customer behavior. (2021). Huang, Zongsheng ; Zhao, Yingxue ; Meng, Xiaoge.
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23. Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness. (2021). Gao, Mengjia ; Huang, Lin.
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    RePEc:eee:joreco:v:63:y:2021:i:c:s096969892100254x.

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24. Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement. (2021). , Peeter ; Eelen, Jiska ; Eigenraam, Anniek W.
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25. More of the same? Effects of volume and variety of social media brand engagement behavior. (2021). Falk, Tomas ; Schaefers, Tobias ; Schamari, Julia ; Kumar, Ashish.
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    RePEc:eee:jbrese:v:135:y:2021:i:c:p:282-294.

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26. Sneaking the dark side of brand engagement into Instagram: The dual theory of passion. (2021). Andrade, Victoria ; Tagashira, Takumi ; Okazaki, Shintaro ; Schuberth, Florian.
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27. Ethical design in social media: Assessing the main performance measurements of user online behavior modification. (2021). Saura, Jose Ramon ; Palacios-Marques, Daniel ; Iturricha-Fernandez, Agustin.
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28. Enhancing Marketing Performance Through Enterprise-Initiated Customer Engagement. (2020). Marolt, Marjeta ; Zimmermann, Hans-Dieter ; Pucihar, Andreja.
    In: Sustainability.
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29. Sustainability and Branding in Retail: A Model of Chain of Effects. (2020). Vazquez-Carrasco, Rosario ; Valera-Blanes, Guadalupe ; Olavarria-Jaraba, Ana ; Flores-Hernandez, Alfredo.
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30. Examining customer engagement and brand intimacy in social media context. (2020). Wang, Tien ; Lee, Fu-Yu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:54:y:2020:i:c:s0969698918311445.

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31. Social media monitoring: What can marketers learn from Facebook brand photos?. (2020). Rauschnabel, Philipp A ; Wimble, Matt ; Kaiser, Carolin ; Ahuvia, Aaron.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:117:y:2020:i:c:p:707-717.

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32. Customer engagement: A systematic review and future research priorities. (2020). Ng, Sylvia C ; Sweeney, Jillian C ; Plewa, Carolin.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:28:y:2020:i:4:p:235-252.

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33. Research Challenges in Digital Marketing: Sustainability. (2019). Prado-Roman, Camilo ; Diez-Martin, Francisco ; Blanco-Gonzalez, Alicia.
    In: Sustainability.
    RePEc:gam:jsusta:v:11:y:2019:i:10:p:2839-:d:232318.

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