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Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries. (2023). Meyer-Waarden, Lars ; Bruwer, Johan ; Galan, Jean-Philippe.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003058.

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  2. How do I look: The role of Brand Anthropomorphism and Implicit Self-Theories on Brand Evaluations?. (2023). Ali, Nimra ; Sheeraz, Muhammad.
    In: EconStor Open Access Articles and Book Chapters.
    RePEc:zbw:espost:275740.

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    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2022:i:1:p:746-:d:1021522.

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  27. Does Greenwashing Influence the Green Product Experience in Emerging Hospitality Markets Post-COVID-19?. (2022). Ul, Qurat ; Bonn, Mark A ; Bashir, Iram ; Zhang, Hongfan.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:19:p:12313-:d:927416.

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  28. Consequences of personalized product recommendations and price promotions in online grocery shopping. (2022). Laukkanen, Tommi ; Luongo, Milena ; Hallikainen, Heli ; Dhir, Amandeep.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:69:y:2022:i:c:s0969698922001813.

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  29. Let us talk about something: The evolution of e-WOM from the past to the future. (2022). Fashami, Rahime Zaman ; Foroudi, Pantea ; Mahavarpour, Nasrin ; Akbari, Morteza ; Khodayari, Maryam.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:149:y:2022:i:c:p:663-689.

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  30. Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits. (2022). Sese, Javier F ; Minguez, Ana.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:148:y:2022:i:c:p:356-367.

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  31. Staying small, staying strong? Retail store underexpansion and retailer profitability. (2022). Fay, Scott ; Patel, Pankaj C ; Feng, Cong.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:144:y:2022:i:c:p:663-678.

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  32. How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? An empirical study in China. (2022). Zhang, Shuang ; He, Jiaxun.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:142:y:2022:i:c:p:694-706.

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  33. The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing. (2022). Castro, Vitor ; Elayan, Suzanne ; Sykora, Martin ; Ifie, Kemefasu ; Oliveira, Joo S ; Tsougkou, Eleni.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:140:y:2022:i:c:p:49-61.

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  34. The impact of negative customer engagement on market-based assets and financial performance. (2022). Ahmed, Zafar U ; Rahman, Mahabubur ; Sakka, Georgia ; Faroque, Anisur R.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:138:y:2022:i:c:p:422-435.

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  35. Engaging customers through brand authenticity perceptions: The moderating role of self-congruence. (2022). Kumar, Vikas ; Kaushik, Arun K.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:138:y:2022:i:c:p:26-37.

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  36. Are sports sponsorship announcements good news for shareholders? A meta-analysis. (2022). Eshghi, Kamran.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:39:y:2022:i:1:p:268-287.

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  37. Transforming customer brand engagement to co-creation value through participation energy and effort. (2021). My-Quyen, Mai Thi ; Hau, Le Nguyen.
    In: Service Business.
    RePEc:spr:svcbiz:v:15:y:2021:i:3:d:10.1007_s11628-021-00452-x.

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  38. Retail service innovations and their impact on retailer shareholder value: evidence from an event study. (2021). Vuegen, Maya ; Lamey, Lien ; Breugelmans, Els ; Braak, Anne Ter.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-021-00777-z.

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  39. The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study. (2021). Sivaramakrishnan, Sreeram ; Srivastava, Mukta ; Saini, Gordhan K.
    In: IIM Kozhikode Society & Management Review.
    RePEc:sae:iimkoz:v:10:y:2021:i:1:p:66-81.

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  40. Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors. (2021). Farrukh, Muhammad ; Anjum, Temoor ; Heidler, Petra ; Ansari, Nabeel Younus.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:7:p:3781-:d:526141.

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  41. Impact of Digital Strategic Orientation on Organizational Performance through Digital Competence. (2021). Moon, Taesoo ; Yu, Jiatong.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:17:p:9766-:d:625861.

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  42. Promoting Customer Engagement Behavior for Green Brands. (2021). Johnson, Lester W ; Rayne, Daniel ; Leckie, Civilai.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:15:p:8404-:d:602926.

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  43. The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention. (2021). Lim, Xin-Jean ; Ng, Siew Imm ; Basha, Norazlyn Kamal ; Cheah, Jun-Hwa ; Soutar, Geoff.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:168:y:2021:i:c:s0040162521001955.

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  44. An empirical study of real-time information-receiving using industry 4.0 technologies in downstream operations. (2021). Jiao, Zhilun ; Shi, Yangyan ; Venkatesh, V G ; Mani, Venkatesh ; Kamble, Sachin S ; Ghouri, Arsalan Mujahid.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:165:y:2021:i:c:s0040162520313779.

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  45. Exploring customer engagement in the product vs. service context. (2021). Farabi, Reza ; Clark, Moira K ; Behnam, Mohsen ; Hollebeek, Linda D.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000229.

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  46. Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors. (2021). Han, Xiaoyun ; Li, Dongmei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313631.

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  47. Followers engagement with instagram influencers: The role of influencers€™ content and engagement strategy. (2021). Tafesse, Wondwesen ; Wood, Bronwyn P.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313114.

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  48. Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement. (2021). , Peeter ; Eelen, Jiska ; Eigenraam, Anniek W.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:54:y:2021:i:c:p:53-68.

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  49. Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context. (2021). Ruz-Mendoza, Miguel A ; Cambra-Fierro, Jesus ; Melero-Polo, Iguacel ; Trifu, Andreea.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:133:y:2021:i:c:p:341-353.

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  50. Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework. (2021). Kaartemo, Valtteri ; Perez-Vega, Rodrigo ; Razavi, Niloofar Borghei ; Mannisto, Jaakko ; Lages, Cristiana R.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:129:y:2021:i:c:p:902-910.

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  51. Understanding customer engagement and social media activities in tourism: A latent profile analysis and cross-validation. (2021). Wei, Wei ; Fung, Kevin Kam ; Martin, Drew.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:129:y:2021:i:c:p:474-483.

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  52. The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value. (2021). Gao, Lily ; Cambra-Fierro, Jesus ; Melero-Polo, Iguacel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:125:y:2021:i:c:p:103-119.

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  53. The economic worth of loyalty programs: An event study analysis. (2021). Faramarzi, Ashkan ; Bhattacharya, Abhi.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:123:y:2021:i:c:p:313-323.

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  54. Digital transformation: A multidisciplinary reflection and research agenda. (2021). Broekhuizen, Thijs ; Verhoef, Peter C ; Fabian, Nicolai ; Haenlein, Michael ; Qi, John ; Bhattacharya, Abhi ; Bart, Yakov.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:122:y:2021:i:c:p:889-901.

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  55. Customer engagement in social media: a framework and meta-analysis. (2020). Herter, Marcia Maurer ; Santini, Fernando ; Pinto, Diego Costa ; Sampaio, Claudio Hoffmann ; Babin, Barry J ; Ladeira, Wagner Junior.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:48:y:2020:i:6:d:10.1007_s11747-020-00731-5.

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  56. Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership. (2020). Wentzel, Daniel ; Erkin, Aras ; Wiecek, Annika.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:48:y:2020:i:4:d:10.1007_s11747-019-00700-7.

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  57. Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation. (2020). Sotgiu, Francesca ; Valck, Kristine ; Rosario, Ana Babi.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:48:y:2020:i:3:d:10.1007_s11747-019-00706-1.

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  58. Evaluation of key factors for service experience: A comparison of tourism factories and international tourism hotels. (2020). Hsieh, Yen-Hao ; Chuang, I-Chun.
    In: Tourism Economics.
    RePEc:sae:toueco:v:26:y:2020:i:3:p:404-436.

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  59. Exploring the role of extrovert-introvert customers€™ personality prototype as a driver of customer engagement: Does relationship duration matter?. (2020). Itani, Omar ; el Haddad, Rania ; Kalra, Ashish.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:53:y:2020:i:c:s096969891930668x.

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  60. What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram. (2020). van Dolen, Willemijn ; Rietveld, Robert ; Mazloom, Masoud ; Worring, Marcel.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:49:y:2020:i:c:p:20-53.

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  61. Friend or foe? Customer engagement’s value-based effects on fellow customers and the firm. (2020). Clark, Moira K ; Hollebeek, Linda D ; Lages, Cristiana Raquel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:121:y:2020:i:c:p:549-556.

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  62. Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study. (2020). Correia, Sandra Maria ; Bilro, Ricardo Godinho ; Romero, Jaime.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:119:y:2020:i:c:p:388-409.

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  63. Process control for monitoring customer engagement. (2019). Wang, Wei-Lin ; Collinger, Tom ; Malthouse, Edward C ; Calder, Bobby J.
    In: Journal of Marketing Analytics.
    RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00055-6.

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  64. Unstructured data in marketing. (2018). Marinova, Detelina ; Balducci, Bitty.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:46:y:2018:i:4:d:10.1007_s11747-018-0581-x.

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  65. Hedonic and Utilitarian Drivers of Customer Engagement. (2018). Yminkowska, Katarzyna.
    In: Central European Business Review.
    RePEc:prg:jnlcbr:v:2018:y:2018:i:4:id:204:p:15-33.

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  66. Strategic customer engagement marketing: A decision making framework. (2018). Felix, Reto ; Rauschnabel, Philipp A ; Hinsch, Christian ; Alvarez-Milan, Agarzelim.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:92:y:2018:i:c:p:61-70.

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  67. Are loyalty program members really engaged? Measuring customer engagement with loyalty programs. (2018). Bruneau, Virginie ; Swaen, Valerie ; Zidda, Pietro.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:91:y:2018:i:c:p:144-158.

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