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2. Digital Capabilities and Product Innovation: A Strategic Nexus for Market Success. (2025). , Samsuden ; Abdul, Shah Rollah ; Bungsu, Shahrial.
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4. The Smart Organization Movement: A Review and Research Agenda for Digital Competencies. (2024). Omar, Muhamad Khalil ; Aluwi, Ainie Hairianie ; Bin, Mohd Fahimi ; Syed, Syarifah Mastura ; Hussien, Norashikin.
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5. Firms’ digital transformation and e-human resource management. A qualitative approach. (2024). Redondo-Cano, Ana ; Escrib-Carda, Naiara ; Escrib-Moreno, Mara Ngeles.
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6. Study on the Influencing Factors of Digital Transformation of Construction Enterprises from the Perspective of Dual Effects—A Hybrid Approach Based on PLS-SEM and fsQCA. (2023). Dou, Zixin ; Wang, Yuhan ; Lin, Wenhao ; Zhang, Shuai ; Du, Haitao.
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7. Strategic Orientation, Dynamic Capabilities, and Digital Transformation of Commercial Banks: A Fuzzy-Set QCA Approach. (2023). Cheng, Songsong ; Fan, Qunpeng ; Huang, Minghao.
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8. Research on Digital Transformation Based on Complex Systems: Visualization of Knowledge Maps and Construction of a Theoretical Framework. (2022). Xu, Xiurui ; Wang, Junpeng ; Hou, Guangming.
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9. Organizational Competencies in the Development of Environmental, Social, and Governance (ESG) Criteria in the Industrial Sector. (2022). Rubbo, Priscila ; Sierdovski, Marcia ; Pilatti, Luiz Alberto.
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10. Digital Transformation—Top Priority in Difficult Times: The Case Study of Romanian Micro-Enterprises and SMEs. (2022). Chiu, Ioana Bianca ; Brtucu, Gabriel ; Nichifor, Eliza ; Vu, Daniela Roxana.
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11. Driving Elements of Enterprise Digital Transformation Based on the Perspective of Dynamic Evolution. (2022). Zheng, Yang ; Han, Xiao.
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12. Influence of Digital Transformation Capability on Operational Performance. (2022). Moon, Taesoo ; Yu, Jiatong ; Wang, Jiajue.
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    RePEc:gam:jsusta:v:14:y:2022:i:13:p:7909-:d:851174.

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1. Effectiveness of engagement initiatives across engagement platforms: A meta-analysis. (2023). Kulikovskaja, Viktorija ; Blut, Markus ; Hubert, Marco ; Grewal, Dhruv ; Brock, Christian.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:51:y:2023:i:5:d:10.1007_s11747-023-00925-7.

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2. The design of B2B customer references: A signaling theory perspective. (2023). Tillmanns, Sebastian ; Sese, Javier F ; Boyd, Eric D.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:51:y:2023:i:3:d:10.1007_s11747-022-00902-6.

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3. What’s not to like? Negations in brand messages increase consumer engagement. (2023). Pezzuti, Todd ; Leonhardt, James M.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:51:y:2023:i:3:d:10.1007_s11747-022-00894-3.

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4. Building theoretical sand castles: the case of customer brand engagement. (2023). Bozkurt, Siddik ; Welch, Emma ; Gligor, David.
   In: Journal of Marketing Analytics.
   RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00227-5.

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5. Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries. (2023). Meyer-Waarden, Lars ; Bruwer, Johan ; Galan, Jean-Philippe.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003058.

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6. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context. (2023). Cuesta-Valio, Pedro ; Gutierrez-Rodriguez, Pablo ; Nunez-Barriopedro, Estela ; Garcia-Henche, Blanca.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009407.

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7. Brand as a Customer Value Driver: Relationships with Customer Engagement. (2022). Grzegorz, Maciejewski ; Piotr, Krowicki.
   In: Marketing of Scientific and Research Organizations.
   RePEc:vrs:mosaro:v:43:y:2022:i:1:p:53-74:n:2.

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8. Issues in defining and placing consumer brand engagement. (2022). Marrone, Teresa ; Testa, Pierpaolo ; Cantone, Luigi.
   In: Italian Journal of Marketing.
   RePEc:spr:ijmark:v:2022:y:2022:i:2:d:10.1007_s43039-022-00054-z.

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9. What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige. (2022). Ding, Zhengping ; Liu, Yezheng ; Chu, Xiumin ; Chen, Xiayu ; Tao, Shouzheng.
   In: Electronic Commerce Research.
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10. The impact of negative customer engagement on market-based assets and financial performance. (2022). Faroque, Anisur ; Ahmed, Zafar ; Rahman, Mahabubur ; Sakka, Georgia.
    In: Post-Print.
    RePEc:hal:journl:hal-03545814.

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11. Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China. (2022). Wu, Rui ; Sohaib, Muhammad ; Mlynarski, Jacob.
    In: Sustainability.
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12. Does Greenwashing Influence the Green Product Experience in Emerging Hospitality Markets Post-COVID-19?. (2022). Ul, Qurat ; Bonn, Mark A ; Bashir, Iram ; Zhang, Hongfan.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:19:p:12313-:d:927416.

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13. Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits. (2022). Sese, Javier F ; Minguez, Ana.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:148:y:2022:i:c:p:356-367.

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14. Staying small, staying strong? Retail store underexpansion and retailer profitability. (2022). Fay, Scott ; Patel, Pankaj C ; Feng, Cong.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:144:y:2022:i:c:p:663-678.

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15. How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? An empirical study in China. (2022). Zhang, Shuang ; He, Jiaxun.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:142:y:2022:i:c:p:694-706.

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16. The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing. (2022). Castro, Vitor ; Elayan, Suzanne ; Sykora, Martin ; Ifie, Kemefasu ; Oliveira, Joo S ; Tsougkou, Eleni.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:140:y:2022:i:c:p:49-61.

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17. The impact of negative customer engagement on market-based assets and financial performance. (2022). Ahmed, Zafar U ; Rahman, Mahabubur ; Sakka, Georgia ; Faroque, Anisur R.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:138:y:2022:i:c:p:422-435.

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18. Engaging customers through brand authenticity perceptions: The moderating role of self-congruence. (2022). Kumar, Vikas ; Kaushik, Arun K.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:138:y:2022:i:c:p:26-37.

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19. Are sports sponsorship announcements good news for shareholders? A meta-analysis. (2022). Eshghi, Kamran.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:39:y:2022:i:1:p:268-287.

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20. Transforming customer brand engagement to co-creation value through participation energy and effort. (2021). My-Quyen, Mai Thi ; Hau, Le Nguyen.
    In: Service Business.
    RePEc:spr:svcbiz:v:15:y:2021:i:3:d:10.1007_s11628-021-00452-x.

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21. Retail service innovations and their impact on retailer shareholder value: evidence from an event study. (2021). Vuegen, Maya ; Lamey, Lien ; Breugelmans, Els ; Braak, Anne Ter.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-021-00777-z.

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22. The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study. (2021). Sivaramakrishnan, Sreeram ; Srivastava, Mukta ; Saini, Gordhan K.
    In: IIM Kozhikode Society & Management Review.
    RePEc:sae:iimkoz:v:10:y:2021:i:1:p:66-81.

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23. Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors. (2021). Farrukh, Muhammad ; Anjum, Temoor ; Heidler, Petra ; Ansari, Nabeel Younus.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:7:p:3781-:d:526141.

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24. Impact of Digital Strategic Orientation on Organizational Performance through Digital Competence. (2021). Moon, Taesoo ; Yu, Jiatong.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:17:p:9766-:d:625861.

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25. Promoting Customer Engagement Behavior for Green Brands. (2021). Johnson, Lester W ; Rayne, Daniel ; Leckie, Civilai.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:15:p:8404-:d:602926.

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26. The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention. (2021). Lim, Xin-Jean ; Ng, Siew Imm ; Basha, Norazlyn Kamal ; Cheah, Jun-Hwa ; Soutar, Geoff.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:168:y:2021:i:c:s0040162521001955.

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27. An empirical study of real-time information-receiving using industry 4.0 technologies in downstream operations. (2021). Jiao, Zhilun ; Shi, Yangyan ; Venkatesh, V G ; Mani, Venkatesh ; Kamble, Sachin S ; Ghouri, Arsalan Mujahid.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:165:y:2021:i:c:s0040162520313779.

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28. Exploring customer engagement in the product vs. service context. (2021). Farabi, Reza ; Clark, Moira K ; Behnam, Mohsen ; Hollebeek, Linda D.
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    RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000229.

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29. Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors. (2021). Han, Xiaoyun ; Li, Dongmei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313631.

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30. Followers engagement with instagram influencers: The role of influencers€™ content and engagement strategy. (2021). Tafesse, Wondwesen ; Wood, Bronwyn P.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313114.

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31. Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement. (2021). , Peeter ; Eelen, Jiska ; Eigenraam, Anniek W.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:54:y:2021:i:c:p:53-68.

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32. Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context. (2021). Ruz-Mendoza, Miguel A ; Cambra-Fierro, Jesus ; Melero-Polo, Iguacel ; Trifu, Andreea.
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    RePEc:eee:jbrese:v:133:y:2021:i:c:p:341-353.

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33. Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework. (2021). Kaartemo, Valtteri ; Perez-Vega, Rodrigo ; Razavi, Niloofar Borghei ; Mannisto, Jaakko ; Lages, Cristiana R.
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    RePEc:eee:jbrese:v:129:y:2021:i:c:p:902-910.

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34. Understanding customer engagement and social media activities in tourism: A latent profile analysis and cross-validation. (2021). Wei, Wei ; Fung, Kevin Kam ; Martin, Drew.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:129:y:2021:i:c:p:474-483.

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35. The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value. (2021). Gao, Lily ; Cambra-Fierro, Jesus ; Melero-Polo, Iguacel.
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    RePEc:eee:jbrese:v:125:y:2021:i:c:p:103-119.

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36. The economic worth of loyalty programs: An event study analysis. (2021). Faramarzi, Ashkan ; Bhattacharya, Abhi.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:123:y:2021:i:c:p:313-323.

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37. Digital transformation: A multidisciplinary reflection and research agenda. (2021). Broekhuizen, Thijs ; Verhoef, Peter C ; Fabian, Nicolai ; Haenlein, Michael ; Qi, John ; Bhattacharya, Abhi ; Bart, Yakov.
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38. Customer engagement in social media: a framework and meta-analysis. (2020). Herter, Marcia Maurer ; Santini, Fernando ; Pinto, Diego Costa ; Sampaio, Claudio Hoffmann ; Babin, Barry J ; Ladeira, Wagner Junior.
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39. Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership. (2020). Wentzel, Daniel ; Erkin, Aras ; Wiecek, Annika.
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40. Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation. (2020). Sotgiu, Francesca ; Valck, Kristine ; Rosario, Ana Babi.
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41. Evaluation of key factors for service experience: A comparison of tourism factories and international tourism hotels. (2020). Hsieh, Yen-Hao ; Chuang, I-Chun.
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42. Exploring the role of extrovert-introvert customers€™ personality prototype as a driver of customer engagement: Does relationship duration matter?. (2020). Itani, Omar ; el Haddad, Rania ; Kalra, Ashish.
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43. What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram. (2020). van Dolen, Willemijn ; Rietveld, Robert ; Mazloom, Masoud ; Worring, Marcel.
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44. Friend or foe? Customer engagement’s value-based effects on fellow customers and the firm. (2020). Clark, Moira K ; Hollebeek, Linda D ; Lages, Cristiana Raquel.
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45. Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study. (2020). Correia, Sandra Maria ; Bilro, Ricardo Godinho ; Romero, Jaime.
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46. Process control for monitoring customer engagement. (2019). Wang, Wei-Lin ; Collinger, Tom ; Malthouse, Edward C ; Calder, Bobby J.
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47. Unstructured data in marketing. (2018). Marinova, Detelina ; Balducci, Bitty.
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48. Hedonic and Utilitarian Drivers of Customer Engagement. (2018). Yminkowska, Katarzyna.
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49. Strategic customer engagement marketing: A decision making framework. (2018). Felix, Reto ; Rauschnabel, Philipp A ; Hinsch, Christian ; Alvarez-Milan, Agarzelim.
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50. Are loyalty program members really engaged? Measuring customer engagement with loyalty programs. (2018). Bruneau, Virginie ; Swaen, Valerie ; Zidda, Pietro.
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