1. Influencer marketing research: a systematic literature review to identify influencer marketing threats. (2025). Zare, Hamid ; Ghaffari, Mohammad ; Alipour, Seyyed Mohammadhossein.
   In: Management Review Quarterly.
   RePEc:spr:manrev:v:75:y:2025:i:2:d:10.1007_s11301-024-00412-5.

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2. Social media influencer marketing: foundations, trends, and ways forward. (2025). Joshi, Yatish ; Lim, Weng Marc ; Jagani, Khyati ; Kumar, Satish.
   In: Electronic Commerce Research.
   RePEc:spr:elcore:v:25:y:2025:i:2:d:10.1007_s10660-023-09719-z.

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3. Capturing influential people:effective public relations activities on Instagram. (2025). Gatan, Luiza ; Vlad, Cristian ; Kogawa, Ryo ; Togashi, Lucia Kosei ; Nobumichi, Lucia Watahiki.
   In: Romanian Economic Business Review.
   RePEc:rau:journl:v:20:y:2025:i:2:p:43-54.

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4. Enhancing social media engagement: Speech act strategies across influencer types. (2025). Shin, Seong Kyoung ; Fang, Xing ; Huang, Xingyu.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000372.

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5. We match! Building online brand engagement behaviours through emotional and rational processes. (2025). Ruiz, Carla ; Ballester, Estefania ; Veloutsou, Cleopatra ; Rubio, Natalia.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004429.

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6. The impact of multimodal information features of short sales videos on consumer engagement behavior: A multi-method approach. (2025). Huang, Weiling ; Xiao, Quan ; Li, Xia ; Qu, LU.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004326.

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7. With great power comes great responsibility: The antecedents and outcomes of social media influencers’ perceived social responsibility authenticity. (2025). Chung, Te-Lin Doreen ; Lee, Angie.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:192:y:2025:i:c:s0148296325001237.

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8. What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects. (2025). Yang, Zhilin ; Guan, Xinya ; Dai, Lingqi ; Wang, Billy Wei ; Ma, Caiyuan.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:189:y:2025:i:c:s014829632400674x.

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9. Proposing an integrative scale of digital influence in the context of influencer marketing. (2025). de Pontes, Jairo ; de Oliveira, Patrcia ; de Brito, Marianny Jessica ; Ferreira, Maria Raza ; Sales, Francisco Vicente.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006568.

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10. Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis. (2025). Henkel, Sven ; Krause, Franziska ; Sprl-Wang, Katja.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324004958.

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11. Influencer marketing on Instagram—The optimal disclosure strategy from influencers’ and marketers’ perspectives. (2024). Hinz, Oliver ; Mihale-Wilson, Cristina ; Saternus, Zofia.
    In: Electronic Markets.
    RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00743-x.

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12. Showing usage behavior or not? The effect of virtual influencers€™ product usage behavior on consumers. (2024). Huang, Zan ; Sun, YU ; Zhang, Jiaen ; Yang, Defeng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001553.

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13. Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance. (2024). Rosengren, Sara ; Farrell, Justine Rapp ; Campbell, Colin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400153x.

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14. Virtually human: anthropomorphism in virtual influencer marketing. (2024). Farivar, Samira ; Grant, Gerald ; Wang, Fang ; Dabiran, Ehsan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000936.

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15. Untangling influence: The effect of follower-followee comparison on social media engagement. (2024). Peng, YI ; Lu, Liling.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000432.

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16. From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok. (2024). Kalinia, Zoran ; Rodriguez-Lpez, Mara Eugenia ; Alcntara-Pilar, Juan Miguel ; Libana-Cabanillas, Francisco.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000055.

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17. The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos. (2024). Chen, Jiada ; Liao, Junyun.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004417.

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18. The authentic virtual influencer: Authenticity manifestations in the metaverse. (2024). Ameen, Nisreen ; Moulard, Julie Guidry ; McKenna, Brad ; Koles, Bernadett ; Audrezet, Alice.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323006847.

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19. What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies. (2023). Yan, Yajie ; Chen, LI ; Smith, Andrew N.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00887-2.

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20. How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers€™ Purchase Intention?. (2023). Lee, Yoonjae ; Tu, Thi Cam ; Wang, Mengqi.
    In: SAGE Open.
    RePEc:sae:sagope:v:13:y:2023:i:3:p:21582440231197259.

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21. Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness. (2023). Lei, Yueqiu ; Zhou, QI ; Li, Huajun ; An, Hongyu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002035.

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22. Content creators participation in the creator economy: Examining the effect of creators€™ content sharing frequency on user engagement behavior on digital platforms. (2023). Tafesse, Wondwesen ; Dayan, Mumin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001042.

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23. Designing marketing content for social commerce to drive consumer purchase behaviors: A perspective from speech act theory. (2023). Zhu, Zhen ; Hou, Ronglin ; Xu, Haifeng ; Wang, Fei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002491.

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24. Influencer marketing on TikTok: The effectiveness of humor and followers€™ hedonic experience. (2023). Barta, Sergio ; Flavin, Marta ; Belanche, Daniel ; Fernndez, Ana.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002429.

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25. Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth. (2023). Ren, Shengnan ; Karimi, Sahar ; Cai, Jianfeng ; Velazquez, Alberto Bravo.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009419.

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26. The Importance of Social Influencer-Generated Contents for User Cognition and Emotional Attachment: An Information Relevance Perspective. (2022). Zhang, Xiuping ; Choi, Jaewon.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:11:p:6676-:d:827626.

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27. Impact of the perceived risk in influencers product recommendations on their followers purchase attitudes and intention. (2022). Sanchez-Caizares, Sandra M ; Santos-Roldan, Luna M ; Cabeza-Ramirez, Javier L ; Fuentes-Garcia, Fernando J.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:184:y:2022:i:c:s0040162522005182.

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28. How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailers perspective. (2022). Li, Zhuyuan ; Na, Sanggyun ; Zheng, Run.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001084.

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29. €œI follow what you post!€ : The role of social media influencers€™ content characteristics in consumers online brand-related activities (COBRAs). (2022). , Wilson ; Cheung, Man Lai ; Koay, Kian Yeik ; Aw, Eugene Cheng-Xi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000339.

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30. Introducing the contentpreneur: Making the case for research on content creation-based online platforms. (2022). Jordan, Samantha L ; Johnson, Nicholas E ; Short, Jeremy C ; Chandler, Jeffrey A.
    In: Journal of Business Venturing Insights.
    RePEc:eee:jobuve:v:18:y:2022:i:c:s2352673422000269.

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31. Building influencers credibility on Instagram: Effects on followers€™ attitudes and behavioral responses toward the influencer. (2021). Ibez-Snchez, Sergio ; Flavin, Marta ; Casal, Luis V ; Belanche, Daniel.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s096969892100151x.

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32. Understanding influencer marketing: The role of congruence between influencers, products and consumers. (2021). Ibaez-Sanchez, Sergio ; Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:132:y:2021:i:c:p:186-195.

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33. “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy. (2021). Chuah, Stephanie Hui-Wen ; Aw, Eugene Cheng-Xi.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:132:y:2021:i:c:p:146-157.

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1. Unlocking the power of peer influence: Strategies for bridging the adoption chasm in new product diffusion. (2025). Zhou, MI ; Shen, Zhifeng ; Cheng, Yangyang ; Jiao, Yuanyuan ; Li, Zhihui.
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2. How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers€™ Purchase Intention?. (2023). Lee, Yoonjae ; Tu, Thi Cam ; Wang, Mengqi.
   In: SAGE Open.
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3. Cost-Effective Social Media Influencer Marketing. (2023). Han, Xiao ; Fan, Weiguo ; Wang, Leye.
   In: INFORMS Journal on Computing.
   RePEc:inm:orijoc:v:35:y:2023:i:1:p:138-157.

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4. Envy or conformity? An empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games. (2022). Luo, Xin ; Wang, LE ; Li, Han.
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5. What determines consumers acceptance of electric vehicles: A survey in Shanghai, China. (2022). Shao, Shuai ; Ma, YE ; Zhao, Xingrong.
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6. Followers engagement with instagram influencers: The role of influencers€™ content and engagement strategy. (2021). Tafesse, Wondwesen ; Wood, Bronwyn P.
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8. Differential impacts of social influence on initial and sustained participation in open source software projects. (2021). Yang, Xuan ; Li, Xiao ; Wang, Harry Jiannan ; Hu, Daning.
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9. Designing social networks: joint tasks and the formation and endurance of network ties. (2020). Hasan, Sharique ; Koning, Rembrand.
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13. Individual-level social influence identification in social media: A learning-simulation coordinated method. (2019). Fan, Zhi-Ping ; Chen, Zhen-Yu ; Sun, Minghe.
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14. Estimating Contextual Motivating Factors in Virtual Interorganizational Communities of Practice: Peer Effects and Organizational Influences. (2018). Bai, Xue ; Zhao, Kexin ; Zhang, Bin.
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17. When are influentials equally influenceable? The strength of strong ties in new product adoption. (2018). Dai, Xin ; Goh, Tiong-Thye ; Fam, Kim-Shyan ; Zhang, Honghong.
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18. Will They Come and Will They Stay? Online Social Networks and News Consumption on External Websites. (2017). Sismeiro, Catarina ; Mahmood, Ammara.
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19. Research Note—Leader Influence on Sustained Participation in Online Collaborative Work Communities: A Simulation-Based Approach. (2016). Oh, Wonseok ; Kim, Taekyung ; Hahn, Jungpil ; Moon, Jaeyun.
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20. Revisiting firm-created word of mouth: High-value versus low-value seed selection. (2016). Sievert, Jens ; Dost, Florian ; Kassim, David.
    In: International Journal of Research in Marketing.
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21. Choosing on Influence. (2015). Cuhadaroglu, Tugce.
    In: Discussion Paper Series, School of Economics and Finance.
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22. Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks. (2015). Bapna, Ravi ; Umyarov, Akhmed.
    In: Management Science.
    RePEc:inm:ormnsc:v:61:y:2015:i:8:p:1902-1920.

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23. Social Contagion in New Product Trial and Repeat. (2015). Iyengar, Raghuram ; Lee, Jaeyoung ; van den Bulte, Christophe.
    In: Marketing Science.
    RePEc:inm:ormksc:v:34:y:2015:i:3:p:408-429.

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24. Market Positioning by IT Service Vendors Through Imitation. (2015). Sambamurthy, Vallabh ; Saraf, Nilesh ; Ruckman, Karen.
    In: Information Systems Research.
    RePEc:inm:orisre:v:26:y:2015:i:1:p:100-126.

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25. Tragic, but not random: The social contagion of nonfatal gunshot injuries. (2015). Roberto, Elizabeth ; Wildeman, Christopher ; Papachristos, Andrew V..
    In: Social Science & Medicine.
    RePEc:eee:socmed:v:125:y:2015:i:c:p:139-150.

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26. Success Factors in Product Seeding: The Role of Homophily. (2015). Nejad, Mohammad G ; Amini, Mehdi ; Babakus, Emin.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:91:y:2015:i:1:p:68-88.

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27. Choosing on Influence. (2015). Cuhadaroglu, Tugce.
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28. Choosing on Influence. (2015). Cuhadaroglu, Tugce.
    In: 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon.
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29. Tie Strength, Embeddedness, and Social Influence: A Large-Scale Networked Experiment. (2014). Aral, Sinan ; Walker, Dylan.
    In: Management Science.
    RePEc:inm:ormnsc:v:60:y:2014:i:6:p:1352-1370.

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30. Nonmonotonic Status Effects in New Product Adoption. (2014). Hu, Yansong ; van den Bulte, Christophe.
    In: Marketing Science.
    RePEc:inm:ormksc:v:33:y:2014:i:4:p:509-533.

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31. Predicting Individual Behavior with Social Networks. (2014). Goldstein, Daniel ; Goel, Sharad.
    In: Marketing Science.
    RePEc:inm:ormksc:v:33:y:2014:i:1:p:82-93.

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32. Experience, socialization and customer retention: Lessons from the dance floor. (2013). Riccaboni, Massimo ; Giudicati, Gianna ; Romiti, Anna.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:24:y:2013:i:4:p:409-422.

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33. Research Commentary ---Information in Digital, Economic, and Social Networks. (2013). Aral, Sinan ; Oestreicher-Singer, Gal ; Provost, Foster ; Sundararajan, Arun.
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34. Introduction to the Special Issue ---Social Media and Business Transformation: A Framework for Research. (2013). Aral, Sinan ; Godes, David ; Dellarocas, Chrysanthos.
    In: Information Systems Research.
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35. Predicting Adoption Probabilities in Social Networks. (2013). Li, Zhepeng ; Fang, Xiao ; Tsai, Weiyu ; Hu, Paul Jen-Hwa.
    In: Information Systems Research.
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36. Information, Technology, and Information Worker Productivity. (2012). Brynjolfsson, Erik ; Aral, Sinan ; van Alstyne, Marshall.
    In: Information Systems Research.
    RePEc:inm:orisre:v:23:y:2012:i:3-part-2:p:849-867.

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37. Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks. (2011). Aral, Sinan ; Walker, Dylan.
    In: Management Science.
    RePEc:inm:ormnsc:v:57:y:2011:i:9:p:1623-1639.

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38. Rejoinder--Further Reflections on Studying Social Influence in New Product Diffusion. (2011). Valente, Thomas W. ; Iyengar, Raghuram ; van den Bulte, Christophe.
    In: Marketing Science.
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