1. Star wars: customer loyalty for YouTube stars through service innovation and value co-creation. (2025). Saurabh, Jain ; Dinesh, Jain.
   In: Service Business.
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2. Influencer marketing research: a systematic literature review to identify influencer marketing threats. (2025). Zare, Hamid ; Ghaffari, Mohammad ; Alipour, Seyyed Mohammadhossein.
   In: Management Review Quarterly.
   RePEc:spr:manrev:v:75:y:2025:i:2:d:10.1007_s11301-024-00412-5.

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3. The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry. (2025). Zahay, Debra ; Sen, Argha ; Banerjee, Syagnik.
   In: Electronic Commerce Research.
   RePEc:spr:elcore:v:25:y:2025:i:3:d:10.1007_s10660-023-09742-0.

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4. Social media influencer marketing: foundations, trends, and ways forward. (2025). Joshi, Yatish ; Lim, Weng Marc ; Jagani, Khyati ; Kumar, Satish.
   In: Electronic Commerce Research.
   RePEc:spr:elcore:v:25:y:2025:i:2:d:10.1007_s10660-023-09719-z.

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5. A study of psychological violence in intimate partner relationships among university students: a mixed-methods research. (2025). Keeci, Berra ; Mmet, Durmu.
   In: Palgrave Communications.
   RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-04375-0.

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6. Visual Bites and Social Proof: The Mediating Role of Credibility Between Foodstagramming and Visit Intention to Saudi Casual Dining Restaurants. (2025). Montaser, Nancy Mohamed ; Hasanein, Ahmed Mohamed.
   In: Tourism and Hospitality.
   RePEc:gam:jtourh:v:6:y:2025:i:2:p:102-:d:1671434.

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7. Enhancing social media engagement: Speech act strategies across influencer types. (2025). Shin, Seong Kyoung ; Fang, Xing ; Huang, Xingyu.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000372.

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8. Green influencers and consumers€™ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam. (2025). Phuoc, Hoang Tran ; van Nguyen, Phuong ; Stokes, Peter.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000359.

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9. Endorsing alone or with humans: Investigating the impact of virtual influencers€™ presentation formats on endorsement effectiveness. (2025). Deng, Guangkuan ; Kang, Jiayi ; He, Lijuan ; Xu, Ying.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s096969892500027x.

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10. A new social media programme for brands? A study of the relationship between virtual influencers and brand followers. (2025). Guo, Zhiwei ; Yang, Hongtao.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000207.

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11. Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers. (2025). Volkmer, Sara Alida ; Meianer, Martin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005137.

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12. We match! Building online brand engagement behaviours through emotional and rational processes. (2025). Ruiz, Carla ; Ballester, Estefania ; Veloutsou, Cleopatra ; Rubio, Natalia.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004429.

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13. I’m “KFC”: How brand-exclusive digital human influences brand intimacy. (2025). Zhu, Dong Hong ; Qi, Wen.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:197:y:2025:i:c:s0148296325002747.

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14. Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis. (2025). Henkel, Sven ; Krause, Franziska ; Sprl-Wang, Katja.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324004958.

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15. The role of digitalization in business and management: a systematic literature review. (2024). Monge, Esther ; Ribeiro-Soriano, Domingo ; Calderon-Monge, Esther.
    In: Review of Managerial Science.
    RePEc:spr:rvmgts:v:18:y:2024:i:2:d:10.1007_s11846-023-00647-8.

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16. How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal. (2024). Cui, Xinlei ; Guan, Yuxian ; Li, Ting ; Shi, Yuxue ; Zhang, Xianfeng.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v:26:y:2024:i:5:d:10.1007_s10796-023-10425-2.

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17. The role of Youtube channel characteristics in shaping followers’ purchase intentions and behavioural engagement: the serial mediation of satisfaction and channel loyalty. (2024). Lombardo, Salvatore M.
    In: Italian Journal of Marketing.
    RePEc:spr:ijmark:v:2024:y:2024:i:3:d:10.1007_s43039-024-00095-6.

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18. Influencer Marketing and Consumer Behaviour: A Systematic Literature Review. (2024). Kalapurackal, Jacob Joseph ; Kanaveedu, Aswathi.
    In: Vision.
    RePEc:sae:vision:v:28:y:2024:i:5:p:547-566.

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19. Deciphering Social Commerce: A Quantitative Meta-Analysis Measuring the Social, Technological, and Motivational Dimensions of Consumer Purchase Intentions. (2024). Wang, Jian ; Shahzad, Fakhar.
    In: SAGE Open.
    RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241257591.

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20. Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness. (2024). Islam, Tahir ; Ahmed, Suhaib ; Ghaffar, Abdul.
    In: SAGE Open.
    RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241242928.

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21. Exploring The Influence of Short Travel Reels and Video Reviews on Travel Inspiration: A Study of Island Reviews. (2024). Nadrah, Nur Syamimi ; Maisarah, Nor Ain ; Yushairi, Mohd Hasrul.
    In: Information Management and Business Review.
    RePEc:rnd:arimbr:v:16:y:2024:i:3:p:346-366.

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22. Construct validation and measurement invariance of the Parasocial Relationships in Social Media survey. (2024). Morrow, Jennifer Ann ; Boyd, Austin T ; Rocconi, Louis M.
    In: PLOS ONE.
    RePEc:plo:pone00:0300356.

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23. Effects of heuristic and systematic cues on perceived content credibility of Sina Weibo influencers: the moderating role of involvement. (2024). Jian, Wang ; Rashidin, Md Salamun ; Javed, Sara.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-04107-w.

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24. Exploring the effects of audience and strategies used by beauty vloggers on behavioural intention towards endorsed brands. (2024). Garg, Mukta ; Bakshi, Apurva.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03133-y.

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25. Impact of internet celebrities’ short videos on audiences’ visit intentions: Is beauty power?. (2024). Sun, Yang ; Li, Peng.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02895-9.

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26. Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing. (2024). Garg, Mukta ; Bakshi, Apurva.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02760-9.

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27. The persuasive power of social media influencers in brand credibility and purchase intention. (2024). Zheng, Xiaoyong ; Liu, Xiao.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-023-02512-1.

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28. Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship. (2024). Lu, Hsiao-Han ; Chen, Ching-Fu.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:31:y:2024:i:4:d:10.1057_s41262-023-00349-2.

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29. To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—India. (2024). Pereira, Vijay ; Nayak, Sunanda ; Budhwar, Pawan ; Kazmi, Bahar Ali.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:191:y:2024:i:4:d:10.1007_s10551-024-05670-7.

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30. Just the right push! Social Media as a Therapeutical catalyst: The impact of influencers’ motivational (vs. Neutral) communication on healthy consumption. (2024). Nasta, Luigi ; Sestino, Andrea ; Giannattasio, Alessandro ; Bernando, Alessandro.
    In: Technology in Society.
    RePEc:eee:teinso:v:78:y:2024:i:c:s0160791x24001490.

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31. Understanding the consumers webrooming in retailing industry: An application of uses and gratification and uncertainty reduction theory. (2024). Yadav, Rambalak ; Alzeiby, Ebtesam Abdullah ; Chakrabarty, Dipanwita ; Giri, Arunangshu.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:206:y:2024:i:c:s0040162524003056.

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32. Using social media for health: How food influencers shape home-cooking intentions through vicarious experience. (2024). Vessal, Saeedeh Rezaee ; Sokolova, Karina ; Perez, Charles.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:204:y:2024:i:c:s0040162524002580.

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33. Virtual pets cuteness matters: A shared reality paradigm for promoting internet helping behaviour. (2024). Lin, Yifan ; Mou, Jian ; Zhou, Fei.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:202:y:2024:i:c:s0040162524001045.

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34. Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory. (2024). Attri, Rekha ; Rastogi, Rashmi ; Tao, Meng ; Alam, Faizan ; Mendiratta, Aparna.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006583.

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35. An empirical analysis of eWOM valence effects: Integrating stimulus-organism-response, trust transfer theory, and theory of planned behavior perspectives. (2024). Tseng, Ting-Hsiang ; Haq, Muhammad Dliya'Ul ; Cheng, Hsiang-Lan ; Chiu, Chao-Min.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003229.

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36. How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers€™ gender. (2024). Zhang, NA ; Huang, Ling ; Peng, Lifang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002455.

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37. Examining the influence of source factors and content characteristics of influencers post on consumer engagement and purchase intention: A moderated analysis. (2024). Sarkar, Subhro ; Tata, Sai Vijay ; Sardar, Sainaz.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400184x.

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38. Virtually human: anthropomorphism in virtual influencer marketing. (2024). Farivar, Samira ; Grant, Gerald ; Wang, Fang ; Dabiran, Ehsan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000936.

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39. Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement: A cue diagnosticity perspective. (2024). Bian, Xuemei ; Gong, Heming ; Zheng, Chundong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000675.

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40. Live streaming and livelihoods: Decoding the creator Economys influence on consumer attitude and digital behavior. (2024). Sarfraz, Muddassar ; Ivascu, Larisa ; Sun, Jianmin ; Ozturk, Ilknur ; Han, Heesup.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000493.

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41. Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping. (2024). Nadroo, Zeeshan Majeed ; Lim, Weng Marc ; Naqshbandi, Mohd Asif.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000420.

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42. From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok. (2024). Kalinia, Zoran ; Rodriguez-Lpez, Mara Eugenia ; Alcntara-Pilar, Juan Miguel ; Libana-Cabanillas, Francisco.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000055.

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43. GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing. (2024). Park, Jinhee ; Ahn, Hyeongjin ; Kim, Dongjae.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000018.

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44. Exploring the roles of vlogger characteristics and video attributes on followers€™ value perceptions and behavioral intention. (2024). Tai, Yi-Wen ; Lu, Hsiao-Han ; Chen, Ching-Fu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s096969892300437x.

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45. Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model. (2024). Lei, Yueqiu ; Zhou, QI ; Li, Huajun.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003612.

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46. Less is more: Engagement with the content of social media influencers. (2024). Angelopoulos, Spyros ; van der Harst, Jesse Pieter.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:181:y:2024:i:c:s0148296324002509.

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47. How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. (2024). Seo, Yuri ; Li, Wenting ; Park, Jiwoon ; Lee, Jimin ; Septianto, Felix ; Zhao, Fang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007464.

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48. Social media entrepreneurship: A study on follower response to social media monetization. (2024). Genet, Corine ; Mei, Maggie Qiuzhu.
    In: European Management Journal.
    RePEc:eee:eurman:v:42:y:2024:i:1:p:23-32.

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49. Impact of Social Media Influencers on Consumers€™ Well-Being and Purchase Intention. A Case Study on Douyin Platform. (2024). , Zhangchao ; Soong, Yu Qing.
    In: International Journal of Research and Innovation in Social Science.
    RePEc:bcp:journl:v:8:y:2024:i:14:p:355-370.

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50. Source Credibility Theory: SME Hospitality Sector Blog Posting During the Covid-19 Pandemic. (2023). Serman, Zehra Ece ; Sims, Julian.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v:25:y:2023:i:6:d:10.1007_s10796-022-10349-3.

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51. Be constantly different! How to manage influencer authenticity. (2023). Weitzl, Wolfgang J ; Zniva, Robert ; Lindmoser, Christina.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-022-09653-6.

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52. What Drives Followers-Influencer Intention in Influencer Marketing? The Perspectives of Emotional Attachment and Quality of Information. (2023). Jamal, Waseef ; Shah, Syed Asim ; Ahmad, Muhammad Shakil ; Shoukat, Muhammad Haroon.
    In: SAGE Open.
    RePEc:sae:sagope:v:13:y:2023:i:2:p:21582440231179712.

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53. How YouTubers Make Popular Marketing Videos? Speech Acts, Move Structure, and Audience Response in YouTube Influencer Marketing Videos. (2023). Li, YI ; Sun, YA ; Chen, Gong.
    In: SAGE Open.
    RePEc:sae:sagope:v:13:y:2023:i:1:p:21582440231152227.

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54. The use of dietary supplements and vitamin consumption during and after the Covid pandemic in Vietnam: a perspective of user-generated content. (2023). Nguyen, Thi Huong-Thanh ; Ha, Minh-Tri.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02340-3.

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55. Profiling diverse reviewer segments using online reviews of service industries. (2023). Moon, Sangkil ; Jalali, Nima ; Kim, Moon-Yong.
    In: Journal of Marketing Analytics.
    RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00163-w.

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56. The Effects of Luxury Brand Influencer Characteristics on Self-Brand Connection: Focused on Consumer Perception. (2023). Liang, Meili ; Yu, Jianwei ; Jin, Chang-Hyun.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:8:p:6937-:d:1128295.

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57. Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis. (2023). Bansal, Rohit ; Pruthi, Nishita ; Khaskheli, Muhammad Bilawal ; Ao, Lie.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:3:p:2744-:d:1055991.

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58. The Impact of Fitness Influencers on a Social Media Platform on Exercise Intention during the COVID-19 Pandemic: The Role of Parasocial Relationships. (2023). Li, Wenjia ; Yang, Jidong ; Ding, Huangyi ; Xu, Guifen.
    In: IJERPH.
    RePEc:gam:jijerp:v:20:y:2023:i:2:p:1113-:d:1028937.

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59. ‘Take my advice’: Entrepreneurial consumers and the ecosystemic logics of digital platforms. (2023). Campos, Roberta D ; Chimenti, Paula ; Luis, Andre.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:193:y:2023:i:c:s004016252300286x.

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60. Authentic isnt always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration. (2023). Andonopoulos, Vasiliki ; Lee, Jenny ; Mathies, Christine.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002722.

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61. Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense. (2023). Wei, Joicey ; Wong, Amy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002540.

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62. The role of influencer€“follower congruence in the relationship between influencer marketing and purchase behaviour. (2023). Correia, Ricardo Fontes ; Kuslys, Marius ; MacKeviciene, Ieva ; Venciute, Dominyka.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002539.

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63. Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?. (2023). el Hedhli, Kamel ; Alnawas, Ibrahim ; Zourrig, Haithem ; al Khateeb, Amr.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002060.

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64. The impact of influencers multi-SNS use on followers€™ behavioral intentions: An integration of cue consistency theory and social identity theory. (2023). Hsieh, Jung-Kuei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001443.

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65. How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator. (2023). Ahmad, Rehan ; Salem, Narjes Haj ; Ishaq, Muhammad Ishtiaq ; Khan, Ayesha ; Raza, Ali.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s096969892300139x.

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66. Content creators participation in the creator economy: Examining the effect of creators€™ content sharing frequency on user engagement behavior on digital platforms. (2023). Tafesse, Wondwesen ; Dayan, Mumin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001042.

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67. Accelerating new product diffusion: How lead users serve as opinion leaders in social networks. (2023). Qiu, Yong ; Xie, Wenxuan ; Tiberius, Victor ; Wang, Nan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000449.

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68. Effects of in-store live stream on consumers€™ offline purchase intention. (2023). Chiong, Raymond ; Zhang, Peilin ; Hasan, Najmul ; Aljaroodi, Hussain M ; Tian, Feng ; Chao, Chih-Wei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000097.

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69. Factors influencing buying behavior of Lebanese consumers towards fashion brands during economic crisis: A qualitative study. (2023). Elhajjar, Samer.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003174.

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70. Influencer marketing on TikTok: The effectiveness of humor and followers€™ hedonic experience. (2023). Barta, Sergio ; Flavin, Marta ; Belanche, Daniel ; Fernndez, Ana.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002429.

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71. Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationships. (2023). Penttinen, Valeria.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:165:y:2023:i:c:s0148296323003880.

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72. Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products. (2023). Filieri, Raffaele ; Du, Hao ; Acikgoz, Fulya.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001327.

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73. Social media influencers: An effective marketing approach?. (2023). Lee, Voon-Hsien ; Leong, Lai-Ying ; Ooi, Keng-Boon ; Hew, Jun-Jie ; Tan, Garry Wei-Han ; Lim, Ai-Fen.
    In: Journal of Business Research.
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74. Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship. (2023). Conde, Rita ; Casais, Beatriz.
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75. Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth. (2023). Ren, Shengnan ; Karimi, Sahar ; Cai, Jianfeng ; Velazquez, Alberto Bravo.
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76. Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes. (2022). Damms, Julius ; Rudeloff, Christian.
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77. Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry. (2022). Rungruangjit, Warinrampai ; Charoenpornpanichkul, Kitti.
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78. The Importance of Social Influencer-Generated Contents for User Cognition and Emotional Attachment: An Information Relevance Perspective. (2022). Zhang, Xiuping ; Choi, Jaewon.
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79. Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers. (2022). Kim, Minseong.
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80. Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland’s Generation Z. (2022). Nowacki, Robert ; Wojciechowska, Iwona ; Zatwarnicka-Madura, Beata.
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81. Impact of the perceived risk in influencers product recommendations on their followers purchase attitudes and intention. (2022). Sanchez-Caizares, Sandra M ; Santos-Roldan, Luna M ; Cabeza-Ramirez, Javier L ; Fuentes-Garcia, Fernando J.
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82. Role of social media on mobile banking adoption among consumers. (2022). Banerjee, Subhojit ; Sharma, Manisha ; Paul, Justin.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:180:y:2022:i:c:s0040162522002463.

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83. Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations. (2022). Han, Spring H ; Lee, Jung Woo ; Masuda, Hisashi.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:174:y:2022:i:c:s004016252100679x.

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84. Social media celebrities and new world order. What drives purchasing behavior among social media followers?. (2022). Ashfaq, Muhammad ; Tao, Meng ; Abdul, Hamza Kaka ; Tandon, Anushree ; Dhir, Amandeep.
    In: Journal of Retailing and Consumer Services.
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85. Effective influencer marketing: A social identity perspective. (2022). Farivar, Samira ; Wang, Fang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922001199.

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86. €œI follow what you post!€ : The role of social media influencers€™ content characteristics in consumers online brand-related activities (COBRAs). (2022). , Wilson ; Cheung, Man Lai ; Koay, Kian Yeik ; Aw, Eugene Cheng-Xi.
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    RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000339.

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87. Judging a book by its cover? The role of unconventional appearance on social media influencers effectiveness. (2022). Fernandes, Teresa ; Pinto, Lusa Helena ; Nettleship, Heather.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000108.

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88. Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention. (2022). Bu, YI ; Thaichon, Park ; Parkinson, Joy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:66:y:2022:i:c:s0969698921004707.

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89. How can I Be as attractive as a Fitness YouTuber in the era of COVID-19? The impact of digital attributes on flow experience, satisfaction, and behavioral intention. (2022). Kim, Minseong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003441.

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90. The effect of social media apps on shopping apps. (2022). Chang, Sue Ryung ; Kim, Jikyung ; Choi, Jeonghye ; Yoon, Jaeyeon ; Lee, Chaehyeon.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:148:y:2022:i:c:p:23-32.

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91. A Proposed Model of Self-Perceived Authenticity of Social Media Influencers. (2022). Szambolics, Julia ; Balaban, Delia Cristina.
    In: Media and Communication.
    RePEc:cog:meanco:v:10:y:2022:i:1:p:235-246.

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92. How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value. (2021). Jimnez-Castillo, David ; Snchez-Fernndez, Raquel.
    In: MPRA Paper.
    RePEc:pra:mprapa:123159.

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93. Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty. (2021). Doh, Sun-Jae ; Kim, Eun-Ho ; Yoo, Dongho.
    In: Journal of Brand Management.
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94. Celebrity Endorsement vs Influencer Endorsement for Financial Brands: What does Gen-Z think?. (2021). Charfi, Ahmed Anis ; Kaabachi, Souheila ; Kpossa, Monyedodo Regis ; Kefi, Mohamed Karim.
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95. How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing. (2021). Pongsakornrungsilp, Siwarit ; Jansom, Akawut.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:15:p:8572-:d:606179.

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96. Understanding Continuance Intention Determinants to Adopt Online Health Care Community: An Empirical Study of Food Safety. (2021). Yang, Jinxin ; Jong, Din.
    In: IJERPH.
    RePEc:gam:jijerp:v:18:y:2021:i:12:p:6514-:d:576408.

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97. Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market. (2021). Markovi, Peter ; Pollak, Frantiek.
    In: Administrative Sciences.
    RePEc:gam:jadmsc:v:11:y:2021:i:3:p:71-:d:592570.

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98. Understanding the effect of website logos as animated spokescharacters on the advertising: A lens of parasocial interaction relationship. (2021). Su, Qiulai ; Mou, Jian ; Zhou, Fei.
    In: Technology in Society.
    RePEc:eee:teinso:v:65:y:2021:i:c:s0160791x21000464.

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99. Factors influencing bid-winning performance in mixed crowdsourcing: The persuasive effect of credible information sources. (2021). Xu, Yanjing ; Mou, Jian ; Zhu, Jianming.
    In: Technology in Society.
    RePEc:eee:teinso:v:65:y:2021:i:c:s0160791x21000142.

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100. Making and breaking relationships on social media: the impacts of brand and influencer betrayals. (2021). Luoma-Aho, Vilma ; Tan, Teck Ming ; Salo, Jari ; Reinikainen, Hanna.
     In: Technological Forecasting and Social Change.
     RePEc:eee:tefoso:v:171:y:2021:i:c:s0040162521004224.

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101. Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness. (2021). Sanz-Blas, Silvia ; Perez-Ruiz, Pilar ; Buzova, Daniela.
     In: Technological Forecasting and Social Change.
     RePEc:eee:tefoso:v:162:y:2021:i:c:s0040162520311768.

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102. €˜Im like you, and I like what you like€™ sustainable food purchase influenced by vloggers: A moderated serial-mediation model. (2021). Xu, Zhen ; Liang, Xiaobei ; Islam, Tahir ; Akhtar, Naeem ; Shahzad, Mohsin.
     In: Journal of Retailing and Consumer Services.
     RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921003039.

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103. Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally. (2021). Osorio, Mara Lucila ; Lpez-Prez, Mara Eugenia ; del Castillo, Ernesto ; Centeno-Velzquez, Edgar.
     In: Journal of Retailing and Consumer Services.
     RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921003027.

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104. Building influencers credibility on Instagram: Effects on followers€™ attitudes and behavioral responses toward the influencer. (2021). Ibez-Snchez, Sergio ; Flavin, Marta ; Casal, Luis V ; Belanche, Daniel.
     In: Journal of Retailing and Consumer Services.
     RePEc:eee:joreco:v:61:y:2021:i:c:s096969892100151x.

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105. The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior. (2021). Kimiagari, Salman ; Asadi, Neda Sharifi .
     In: Journal of Retailing and Consumer Services.
     RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001338.

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106. The effects of the visual presentation of an Influencers Extroversion on perceived credibility and purchase intentions€”moderated by personality matching with the audience. (2021). MILLER, STEVEN ; Argyris, Young Anna ; Muqaddam, Aziz.
     In: Journal of Retailing and Consumer Services.
     RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313552.

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107. €˜Instagram made Me buy it€™: Generation Z impulse purchases in fashion industry. (2021). Bowes, Tamar ; Djafarova, Elmira.
     In: Journal of Retailing and Consumer Services.
     RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313539.

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108. Followers engagement with instagram influencers: The role of influencers€™ content and engagement strategy. (2021). Tafesse, Wondwesen ; Wood, Bronwyn P.
     In: Journal of Retailing and Consumer Services.
     RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313114.

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109. Social network analysis and domestic and international retailers: An investigation of social media networks of cosmetic brands. (2021). Watanabe, Nicholas M ; Park, Joohyung ; Kim, Jiyeon.
     In: Journal of Retailing and Consumer Services.
     RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313096.

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110. A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention. (2021). Thavisay, Toulany ; Park, Jungkun ; Hyun, Hyowon.
     In: Journal of Retailing and Consumer Services.
     RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920312807.

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111. Nanoinfluencer marketing: How message features affect credibility and behavioral intentions. (2021). Jiang, Yangyang ; Jha, Subhash ; Balaji, M S.
     In: Journal of Business Research.
     RePEc:eee:jbrese:v:136:y:2021:i:c:p:293-304.

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112. Trust me, trust me not: A nuanced view of influencer marketing on social media. (2021). Kim, Hye-Young.
     In: Journal of Business Research.
     RePEc:eee:jbrese:v:134:y:2021:i:c:p:223-232.

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113. “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy. (2021). Chuah, Stephanie Hui-Wen ; Aw, Eugene Cheng-Xi.
     In: Journal of Business Research.
     RePEc:eee:jbrese:v:132:y:2021:i:c:p:146-157.

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114. The impact of online micro-influencers on behavioural intentions: The case of mobile phone customers in Ho Chi Minh City. (2021). Kieu, Tai Anh ; Khai, Nguyen The ; Duy, Le Minh ; Tai, Kieu Anh.
     In: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION.
     RePEc:bjw:econen:v:11:y:2021:i:2:p:114-126.

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115. The Role of Social Capital for Short-Video Platform Users’ Travel Intentions: SEM and Fsqca Findings. (2020). Chuang, Ying-Ji ; Xie, Xing-Zheng ; Liao, Shan-Shan ; Lin, Ching-Yuan.
     In: Sustainability.
     RePEc:gam:jsusta:v:12:y:2020:i:9:p:3871-:d:355889.

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116. The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers. (2020). Duffett, Rodney.
     In: Sustainability.
     RePEc:gam:jsusta:v:12:y:2020:i:12:p:5075-:d:374686.

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117. Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability. (2020). BERNE MANERO, CARMEN ; Marzo-Navarro, Mercedes ; Berne-Manero, Carmen.
     In: Sustainability.
     RePEc:gam:jsusta:v:12:y:2020:i:11:p:4392-:d:363676.

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118. €œIll buy what shes #wearing€ : The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. (2020). Jin, Venus S ; Ryu, Ehri.
     In: Journal of Retailing and Consumer Services.
     RePEc:eee:joreco:v:55:y:2020:i:c:s0969698918310087.

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119. El papel de la interacción parasocial en la intención de los consumidores de comprar productos de belleza. (2020). Nosica, Purnamaningsih Purnamaningsih ; Rizkalla, Nosica.
     In: Revista CEA.
     RePEc:col:000549:019247.

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24. Market Positioning by IT Service Vendors Through Imitation. (2015). Sambamurthy, Vallabh ; Saraf, Nilesh ; Ruckman, Karen.
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38. Rejoinder--Further Reflections on Studying Social Influence in New Product Diffusion. (2011). Valente, Thomas W. ; Iyengar, Raghuram ; van den Bulte, Christophe.
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