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2. Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value. (2025). Cheng, Hongqing ; Chiong, Raymond ; Hasan, Najmul ; Zhang, Peilin ; Liu, Hao.
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5. How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model. (2025). Jiang, Ning ; Gao, Wei ; Guo, Qingqing.
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6. Quality-differentiated distribution strategies between live streaming and online channels. (2025). Yuan, Rui ; Liu, Jiqiong ; Wang, Guanxiong ; Feng, Shuai.
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24. Online consumer behavior: Comparing Canadian and Chinese website visitors. (2011). Laroche, Michel ; Richard, Marie-Odile ; Mazaheri, Ebrahim.
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25. Culture and personal values: How they influence perceived service quality. (2011). Ladhari, Riadh ; Zins, Michel ; Bressolles, Gregory ; Pons, Frank.
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26. Sponsorship portfolio as brand image creation strategies: A commentary essay. (2011). Bibby, David N..
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27. Service recommendations and customer evaluations in the international marketplace: Cultural and situational contingencies. (2010). He, YI ; Chen, Qimei ; Alden, Dana L..
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28. Self-generated Validity, Framing Effects, and Survey Research in IS. (2010). Hui, Wendy.
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29. A theory-based measure of acculturation: The shortened cultural life style inventory. (2009). Maldonado, Rachel ; Lerman, Dawn ; Luna, David.
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30. A new measure of brand personality. (2009). Weijters, Bert ; Geuens, Maggie ; de Wulf, Kristof.
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31. A New Measure of Brand Personality. (2008). Weijters, Bert ; Geuens, Maggie ; de Wulf, Kristof.
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32. Culture, product type, and price influences on consumer purchase intention to buy personalized products online. (2008). Chadee, Doren ; Tikoo, Surinder ; Moon, Junyean.
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33. Comparative Advertising in the Global Marketplace: The Effects of Cultural Orientation on Communication. (2000). Gurhan-Canli, Zeynep ; Maheswaran, Durairaj.
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