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2. Research on the Evolution of Consumers’ Purchase Intention Based on Online Reviews and Opinion Dynamics. (2022). Li, Yupeng ; Gao, Wei ; Yu, Ping ; Zhang, NA.
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2. How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers€™ gender. (2024). Zhang, NA ; Huang, Ling ; Peng, Lifang.
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