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We match! Building online brand engagement behaviours through emotional and rational processes. (2025). Ruiz, Carla ; Ballester, Estefania ; Veloutsou, Cleopatra ; Rubio, Natalia.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004429.

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  1. Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers. (2025). Volkmer, Sara Alida ; Meianer, Martin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005137.

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  7. Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing. (2024). Garg, Mukta ; Bakshi, Apurva.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02760-9.

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  8. AI vs. human-generated content and accounts on Instagram: User preferences, evaluations, and ethical considerations. (2024). Oh, Chang Hoon ; Park, Jeongeun ; Kim, Hayoung.
    In: Technology in Society.
    RePEc:eee:teinso:v:79:y:2024:i:c:s0160791x24002537.

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  9. From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers. (2024). You, Leping ; Liu, Fanjue.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:207:y:2024:i:c:s0040162524004487.

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  10. Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition. (2024). Zhang, Zichen ; Chen, SI ; Tuo, Muyuan ; Deng, Fengyi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002005.

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  11. Showing usage behavior or not? The effect of virtual influencers€™ product usage behavior on consumers. (2024). Huang, Zan ; Sun, YU ; Zhang, Jiaen ; Yang, Defeng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001553.

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  12. Social media influencer over-endorsement: Implications from a moderated-mediation analysis. (2024). Lim, Weng Marc ; Koay, Kian Yeik ; Cheah, Chee Wei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001279.

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  13. Virtually human: anthropomorphism in virtual influencer marketing. (2024). Farivar, Samira ; Grant, Gerald ; Wang, Fang ; Dabiran, Ehsan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000936.

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  14. Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping. (2024). Nadroo, Zeeshan Majeed ; Lim, Weng Marc ; Naqshbandi, Mohd Asif.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000420.

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  15. Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms. (2024). Islam, Tahir ; Rather, Raouf Ahmad ; Akhtar, Naeem ; Pant, Manoj Kumar ; Sharma, Anshuman ; Kuzior, Aleksandra ; Hameed, Zahid.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000389.

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  16. From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok. (2024). Kalinia, Zoran ; Rodriguez-Lpez, Mara Eugenia ; Alcntara-Pilar, Juan Miguel ; Libana-Cabanillas, Francisco.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000055.

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  17. Social validation, reciprocation, and sustainable orientation: Cultivating €œclean€ codes of conduct through social influence. (2024). Otterbring, Tobias ; Folwarczny, Micha.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003636.

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  18. Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model. (2024). Lei, Yueqiu ; Zhou, QI ; Li, Huajun.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003612.

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  19. The impact of intelligent customer service agents€™ initial response on consumers€™ continuous interaction intention. (2024). Cheng, Zhendong ; Zhang, Yong ; Jia, Wenli ; Fan, Wenfang ; Shao, Bingjia.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003363.

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  20. When digital celebrity talks to you: How human-like virtual influencers satisfy consumers experience through social presence on social media endorsements. (2024). Park, Minjung ; Kim, Hyojung.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003326.

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  21. The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI. (2023). Gerlich, Michael.
    In: Administrative Sciences.
    RePEc:gam:jadmsc:v:13:y:2023:i:8:p:178-:d:1209158.

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  22. Is beauty always good? Effects of visual presentation of Influencer€™s aesthetic labor on brand purchase intention. (2023). Xie, Shengcheng ; Wei, Haiying ; Liu, FU.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002795.

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  23. Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense. (2023). Wei, Joicey ; Wong, Amy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002540.

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  24. Deposit AI as the €œinvisible hand€ to make the resale easier: A moderated mediation model. (2023). Guo, Yulang ; Luo, Mengting ; Peng, Leiqing.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002278.

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  25. Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?. (2023). el Hedhli, Kamel ; Alnawas, Ibrahim ; Zourrig, Haithem ; al Khateeb, Amr.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002060.

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