1. Endorsing alone or with humans: Investigating the impact of virtual influencers€™ presentation formats on endorsement effectiveness. (2025). Deng, Guangkuan ; Kang, Jiayi ; He, Lijuan ; Xu, Ying.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s096969892500027x.

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2. A new social media programme for brands? A study of the relationship between virtual influencers and brand followers. (2025). Guo, Zhiwei ; Yang, Hongtao.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000207.

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3. How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust. (2025). Han, Yao ; Wang, Bin ; Lu, Xiaoli ; Kandampully, Jay.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004028.

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4. Virtual influencers in social media versus the metaverse: Mind Perception, blame judgements and brand trust. (2025). Ren, Shuang ; Nagy, Peter ; Chowdhury, Soumyadeb ; Joel-Edgar, Sian.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:189:y:2025:i:c:s014829632400643x.

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5. Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison. (2025). Wang, Rang ; Liu, Fanjue.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324005289.

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6. From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers. (2024). You, Leping ; Liu, Fanjue.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:207:y:2024:i:c:s0040162524004487.

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7. Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition. (2024). Zhang, Zichen ; Chen, SI ; Tuo, Muyuan ; Deng, Fengyi.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002005.

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8. Is virtual streamer useful? Effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks. (2024). Cui, Yunce ; Zhang, Xiaofei ; Liu, Kexi ; Xie, Jifei ; Wu, Haoyu.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001954.

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9. Decoding green food safety information dependency in the digital era: An intelligent validation using SEM-ANN framework. (2024). Zhang, Xingnian ; Zhao, Tong ; Shi, Qiumei.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001826.

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10. Digital human calls you dear: How do customers respond to virtual streamers€™ social-oriented language in e-commerce livestreaming? A stereotyping perspective. (2024). Wu, Zhiqiang ; Yao, Ruiqi ; Sun, Hua ; Qi, Guijie ; Sheng, Dongfang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001681.

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11. Showing usage behavior or not? The effect of virtual influencers€™ product usage behavior on consumers. (2024). Huang, Zan ; Sun, YU ; Zhang, Jiaen ; Yang, Defeng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001553.

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12. Social media influencer over-endorsement: Implications from a moderated-mediation analysis. (2024). Lim, Weng Marc ; Koay, Kian Yeik ; Cheah, Chee Wei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001279.

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13. Virtually human: anthropomorphism in virtual influencer marketing. (2024). Farivar, Samira ; Grant, Gerald ; Wang, Fang ; Dabiran, Ehsan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000936.

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14. Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping. (2024). Nadroo, Zeeshan Majeed ; Lim, Weng Marc ; Naqshbandi, Mohd Asif.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000420.

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15. Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms. (2024). Islam, Tahir ; Rather, Raouf Ahmad ; Akhtar, Naeem ; Pant, Manoj Kumar ; Sharma, Anshuman ; Kuzior, Aleksandra ; Hameed, Zahid.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000389.

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16. Virtual versus human: Unraveling consumer reactions to service failures through influencer types. (2024). Ran, Yaxuan ; Wang, Valerie Lynette ; Zhao, Taiyang ; Zhou, Liying ; Lu, Cheng ; Wu, Banggang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:178:y:2024:i:c:s0148296324001619.

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1. The impact of human and virtual endorsements on advertising effectiveness: a comparative analysis based on different information appeals. (2025). Lei, KE ; Liu, Yixuan.
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2. Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail. (2025). Li, Jiarui ; Kang, Jiyun.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000475.

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3. We match! Building online brand engagement behaviours through emotional and rational processes. (2025). Ruiz, Carla ; Ballester, Estefania ; Veloutsou, Cleopatra ; Rubio, Natalia.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004429.

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4. How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust. (2025). Han, Yao ; Wang, Bin ; Lu, Xiaoli ; Kandampully, Jay.
   In: Journal of Retailing and Consumer Services.
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5. I’m “KFC”: How brand-exclusive digital human influences brand intimacy. (2025). Zhu, Dong Hong ; Qi, Wen.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:197:y:2025:i:c:s0148296325002747.

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6. Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness. (2024). Islam, Tahir ; Ahmed, Suhaib ; Ghaffar, Abdul.
   In: SAGE Open.
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7. Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing. (2024). Garg, Mukta ; Bakshi, Apurva.
   In: Palgrave Communications.
   RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02760-9.

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8. AI vs. human-generated content and accounts on Instagram: User preferences, evaluations, and ethical considerations. (2024). Oh, Chang Hoon ; Park, Jeongeun ; Kim, Hayoung.
   In: Technology in Society.
   RePEc:eee:teinso:v:79:y:2024:i:c:s0160791x24002537.

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9. From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers. (2024). You, Leping ; Liu, Fanjue.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:207:y:2024:i:c:s0040162524004487.

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10. Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition. (2024). Zhang, Zichen ; Chen, SI ; Tuo, Muyuan ; Deng, Fengyi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002005.

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11. Showing usage behavior or not? The effect of virtual influencers€™ product usage behavior on consumers. (2024). Huang, Zan ; Sun, YU ; Zhang, Jiaen ; Yang, Defeng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001553.

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12. Social media influencer over-endorsement: Implications from a moderated-mediation analysis. (2024). Lim, Weng Marc ; Koay, Kian Yeik ; Cheah, Chee Wei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001279.

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13. Virtually human: anthropomorphism in virtual influencer marketing. (2024). Farivar, Samira ; Grant, Gerald ; Wang, Fang ; Dabiran, Ehsan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000936.

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14. Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping. (2024). Nadroo, Zeeshan Majeed ; Lim, Weng Marc ; Naqshbandi, Mohd Asif.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000420.

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15. Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms. (2024). Islam, Tahir ; Rather, Raouf Ahmad ; Akhtar, Naeem ; Pant, Manoj Kumar ; Sharma, Anshuman ; Kuzior, Aleksandra ; Hameed, Zahid.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000389.

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16. From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok. (2024). Kalinia, Zoran ; Rodriguez-Lpez, Mara Eugenia ; Alcntara-Pilar, Juan Miguel ; Libana-Cabanillas, Francisco.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000055.

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17. Social validation, reciprocation, and sustainable orientation: Cultivating €œclean€ codes of conduct through social influence. (2024). Otterbring, Tobias ; Folwarczny, Micha.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003636.

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18. Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model. (2024). Lei, Yueqiu ; Zhou, QI ; Li, Huajun.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003612.

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19. The impact of intelligent customer service agents€™ initial response on consumers€™ continuous interaction intention. (2024). Cheng, Zhendong ; Zhang, Yong ; Jia, Wenli ; Fan, Wenfang ; Shao, Bingjia.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003363.

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20. When digital celebrity talks to you: How human-like virtual influencers satisfy consumers experience through social presence on social media endorsements. (2024). Park, Minjung ; Kim, Hyojung.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003326.

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21. The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI. (2023). Gerlich, Michael.
    In: Administrative Sciences.
    RePEc:gam:jadmsc:v:13:y:2023:i:8:p:178-:d:1209158.

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22. Is beauty always good? Effects of visual presentation of Influencer€™s aesthetic labor on brand purchase intention. (2023). Xie, Shengcheng ; Wei, Haiying ; Liu, FU.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002795.

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23. Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense. (2023). Wei, Joicey ; Wong, Amy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002540.

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24. Deposit AI as the €œinvisible hand€ to make the resale easier: A moderated mediation model. (2023). Guo, Yulang ; Luo, Mengting ; Peng, Leiqing.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002278.

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25. Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?. (2023). el Hedhli, Kamel ; Alnawas, Ibrahim ; Zourrig, Haithem ; al Khateeb, Amr.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002060.

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