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Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition. (2024). Zhang, Zichen ; Chen, SI ; Tuo, Muyuan ; Deng, Fengyi.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002005.

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  1. Endorsing alone or with humans: Investigating the impact of virtual influencers€™ presentation formats on endorsement effectiveness. (2025). Deng, Guangkuan ; Kang, Jiayi ; He, Lijuan ; Xu, Ying.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s096969892500027x.

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  2. Seeking effective fit: The impact of brand-influencer fit types on consumer brand attitude. (2025). Che, Siyu ; Lin, Zhengnan ; Sheng, Guanghua ; Jin, Xiaotong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004843.

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  3. Product-independent or product-dependent: The impact of virtual influencers€™ primed identity on purchase intention. (2025). Zhang, Yuexian ; Wang, Xueying.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924003849.

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  4. Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective. (2025). Ma, Ning ; Liu, Qixuan ; Zhang, Xiaoyi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:82:y:2025:i:c:s096969892400403x.

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  5. The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective. (2024). Zhang, Zhe ; Wang, Xinmeng ; Jiang, Qingyun.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003011.

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  24. Deposit AI as the €œinvisible hand€ to make the resale easier: A moderated mediation model. (2023). Guo, Yulang ; Luo, Mengting ; Peng, Leiqing.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002278.

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  25. Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?. (2023). el Hedhli, Kamel ; Alnawas, Ibrahim ; Zourrig, Haithem ; al Khateeb, Amr.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002060.

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