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2. Seeking effective fit: The impact of brand-influencer fit types on consumer brand attitude. (2025). Che, Siyu ; Lin, Zhengnan ; Sheng, Guanghua ; Jin, Xiaotong.
   In: Journal of Retailing and Consumer Services.
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3. Product-independent or product-dependent: The impact of virtual influencers€™ primed identity on purchase intention. (2025). Zhang, Yuexian ; Wang, Xueying.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924003849.

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4. Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective. (2025). Ma, Ning ; Liu, Qixuan ; Zhang, Xiaoyi.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s096969892400403x.

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5. The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective. (2024). Zhang, Zhe ; Wang, Xinmeng ; Jiang, Qingyun.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003011.

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2. Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail. (2025). Li, Jiarui ; Kang, Jiyun.
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3. We match! Building online brand engagement behaviours through emotional and rational processes. (2025). Ruiz, Carla ; Ballester, Estefania ; Veloutsou, Cleopatra ; Rubio, Natalia.
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4. How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust. (2025). Han, Yao ; Wang, Bin ; Lu, Xiaoli ; Kandampully, Jay.
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5. I’m “KFC”: How brand-exclusive digital human influences brand intimacy. (2025). Zhu, Dong Hong ; Qi, Wen.
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6. Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness. (2024). Islam, Tahir ; Ahmed, Suhaib ; Ghaffar, Abdul.
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7. Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing. (2024). Garg, Mukta ; Bakshi, Apurva.
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8. AI vs. human-generated content and accounts on Instagram: User preferences, evaluations, and ethical considerations. (2024). Oh, Chang Hoon ; Park, Jeongeun ; Kim, Hayoung.
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9. From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers. (2024). You, Leping ; Liu, Fanjue.
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10. Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition. (2024). Zhang, Zichen ; Chen, SI ; Tuo, Muyuan ; Deng, Fengyi.
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11. Showing usage behavior or not? The effect of virtual influencers€™ product usage behavior on consumers. (2024). Huang, Zan ; Sun, YU ; Zhang, Jiaen ; Yang, Defeng.
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12. Social media influencer over-endorsement: Implications from a moderated-mediation analysis. (2024). Lim, Weng Marc ; Koay, Kian Yeik ; Cheah, Chee Wei.
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13. Virtually human: anthropomorphism in virtual influencer marketing. (2024). Farivar, Samira ; Grant, Gerald ; Wang, Fang ; Dabiran, Ehsan.
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14. Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping. (2024). Nadroo, Zeeshan Majeed ; Lim, Weng Marc ; Naqshbandi, Mohd Asif.
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15. Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms. (2024). Islam, Tahir ; Rather, Raouf Ahmad ; Akhtar, Naeem ; Pant, Manoj Kumar ; Sharma, Anshuman ; Kuzior, Aleksandra ; Hameed, Zahid.
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16. From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok. (2024). Kalinia, Zoran ; Rodriguez-Lpez, Mara Eugenia ; Alcntara-Pilar, Juan Miguel ; Libana-Cabanillas, Francisco.
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17. Social validation, reciprocation, and sustainable orientation: Cultivating €œclean€ codes of conduct through social influence. (2024). Otterbring, Tobias ; Folwarczny, Micha.
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18. Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model. (2024). Lei, Yueqiu ; Zhou, QI ; Li, Huajun.
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19. The impact of intelligent customer service agents€™ initial response on consumers€™ continuous interaction intention. (2024). Cheng, Zhendong ; Zhang, Yong ; Jia, Wenli ; Fan, Wenfang ; Shao, Bingjia.
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20. When digital celebrity talks to you: How human-like virtual influencers satisfy consumers experience through social presence on social media endorsements. (2024). Park, Minjung ; Kim, Hyojung.
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21. The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI. (2023). Gerlich, Michael.
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22. Is beauty always good? Effects of visual presentation of Influencer€™s aesthetic labor on brand purchase intention. (2023). Xie, Shengcheng ; Wei, Haiying ; Liu, FU.
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23. Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense. (2023). Wei, Joicey ; Wong, Amy.
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24. Deposit AI as the €œinvisible hand€ to make the resale easier: A moderated mediation model. (2023). Guo, Yulang ; Luo, Mengting ; Peng, Leiqing.
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25. Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?. (2023). el Hedhli, Kamel ; Alnawas, Ibrahim ; Zourrig, Haithem ; al Khateeb, Amr.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002060.

    Full description at Econpapers || Download paper

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